University Advancement Update Presented By Carrie Stewart Vice

University Advancement Update Presented By: Carrie Stewart Vice President, University Advancement February 3, 2016

Mission of University Advancement The Division of University Advancement offers campus wide leadership in engaging our internal and external communities and advancing the mission of CSU Dominguez Hills through philanthropic activities, government and community advocacy, building alumni support, and enhancing the stature of the university.

Departments of University Advancement • Development • External Relations – Alumni – Government and Community Relations • Ceremonies and Events • Communications, Public Affairs and Marketing

The Division has Evolved Over the Past two Years: • 14 to 30 employees • Marketing is now under the division • Alumni Relations and Government/Community Relations under the External Relations area • Gone from a reactive to proactive and strategic

Development Department Mission The Office of Development has the primary responsibility to raise private support for the university. The role of Development is to establish relationships both externally and internally to increase philanthropic support and create a culture of philanthropy that expands the commitment and financial resources for CSU Dominguez Hills.

Historically: • Where the fundraising dollars are coming from over the years • 80% from Corporations & Foundations • 20% from individuals • Lack of staff – 1 fundraiser for entire University • Reactive instead of proactive

Strategy to Achieve Success – Targeted Development Team • Hired a Director of Corporate and Foundation Relations to focus on securing 5/6 figure gifts. • Hired 2 new Directors of Development to focus creating an individual donor pipeline: • College of Arts and Humanities & College of Education • College of Natural and Behavioral Sciences & College of Health, Human Services and Nursing

Strategy to Achieve Success – Targeted Development Team (Continued) • Promoted Senior Director of Development – College of Business Administration and Public Policy/ Planned Giving /Emeriti • Hired Stewardship and Donor Relations Manager because your best donor is current donor

Help create Major Gift pipeline and increase Annual Campaigns: • Hired Senior Director of Annual Campaigns and an Assistant Director, Annual Campaigns – In house telemarketing as opposed to outsourcing • 10 stations with 20 students (220 applications) • Expand to 16 stations with 35 students • Monday-Thursday 6 pm-9 pm, Sunday 3 pm – 6 pm

2014 -15 Fundraising Year • $5. 7 million raised in gift commitments (cash, pledges, gift-in-kind, planned gift) • 2 nd highest fundraising year in University history • Breakdown: § $5. 7 in gift commitments minus $3. 6 (Planned/Gift. In-Kind) = $2. 18 million / $470 K increase in year over year (27%)

Internal Success Stories from 2014 -15 • Senior Class Gift Campaign 2014 -15 Raised $6 k from 215 seniors Previous year – $2, 100 raised from 60 seniors • Faculty and Staff Campaign 2014 -15 Raised $13 k for the Student Emergency Fund

Alumni Relations Department Mission The Office of Alumni Relations is dedicated to building relationships with alumni of the university to ensure a lasting connection to the university in support of the mission of the university. The office develops the strategy, design, and implementation of programs and planning for alumni, alumni communications and volunteer programs. Functions include the management of activities related to the development and function of the Alumni Association.

Alumni Data • 95, 000+ CSU Dominguez Hills alumni • 65% of CSU Dominguez Hills Alumni live within 25 miles from our campus

Alumni Engagement • Alumni Association membership is up by 68% • Alumni outreach activities have gone up 53% over the past two years, and have become more targeted and strategic in concentrated areas where our alumni live and work – Receptions in Torrance, LA, Santa Ana, New York, Denver, etc.

Alumni Involvement - Participation On Campus Professor for a Day: • In collaboration with academic affairs, influential and successful alumni are invited back to share their professional experience with our students. Alumni participation tripled.

Alumni Involvement - Participation On Campus (Continued) • Alumni Speed Networking, Alumni Career Chats • Our alumni also participate in Freshmen Convocation, Student Research Day as judges and serve on a variety of university boards and committees

Alumni Advisory Council The advisory council is a 15 -member board that serves as the voice of alumni for the university and helps build involvement. It is currently being restructured.

Government and Community Relations Mission The Office of Government and Community Relations is dedicated to building partnerships with business, government, and community-based organizations that are mutually beneficial. In this role, we are committed to developing a climate where CSU Dominguez Hills is viewed as the educational centerpiece in the South Bay region and worthy of investment and support from members of the greater community.

Government and Community Relations Focus • Steward and cultivate legislators in our service area – city, state, federal • Advocate for CSU priorities and CSUDH initiatives • Develop strategic partnerships with local organizations • Partner with external groups on programs that support the community and promote the institution • Provide university representatives for boards in local and regional organizations

Sample Programs – Government Relations • Hosted candidate debate for the 64 th Assembly District • Year round policy forums • Swearing in ceremony of Assemblyman Mike Gipson • California Legislative Black Caucus African Americans Leaders for Tomorrow Program • CA Board of Equalization VITA Program • Business 2 Business Roundtable forum with State Senator Isadore Hall

2015 Successes – Government Relations • All legislators in CSUDH delegation supported the $97 M budget increase for the CSU • Through advocacy efforts with the Legislative Black Caucus, CSUDH received $250 K baseline earmark to fund the Mervyn Dymally Political and Economic Institute at CSUDH

Sample Initiatives- Community Relations Hosted the Special Olympic World Games, Watts 50 th Anniversary Commemoration, Pastors Breakfast, Feria de Education, Connecting Women to Power conference, International Trade Education Program, Share Fest Youth Summit.

Communications and Public Affairs Mission The Office of University Communications and Public Affairs builds public understanding, recognition and support for CSU Dominguez Hills by shaping the image and voice of the university through coordinated communications strategies and media relations that position the university as an important urban center for teaching and learning, research, scholarship, creative activity, and service.

Communication and Public Affairs Primary Audiences • Internal: • Students, Faculty, Staff • External: • Alumni, Emeriti, Business leaders/Employers, Legislators, Parents/Family, Donors, Media, prospective students, local influencers

Communication and Public Affairs Primary Focus • Media Relations – earned media • Social Media • Web site development • Magazine and other print publications • Event promotion • Campus photography

Strategic Plan – Goal 6 • Effectively promote, publicize and celebrate the distinctiveness and many strengths of CSUDH through visible and engaging communications and marketing.

Progress on Goal 6 • Advertising Focus – changed messaging for enrollment marketing to focus more on quality and institutional outcomes • Market Research – Secured funding and will soon launch new research of constituents to understand impressions/perception of CSUDH • AVP for Communications and Marketing – secured funding and initiated search • Targeted Campaigns – Branded communications for the 50 Anniversary of Watts Rebellion – positions university as public asset

Ceremonies & Events The Office of University Ceremonies and Events is committed to creating an environment through events and programs that foster good will towards CSU Dominguez Hills and contribute to developing community support and campus pride. We provide event planning counsel to the campus community so the university is always represented in a professional and positive manner.

Ceremonies and Events – Primary Focus • Major institutional events: • Commencement • Convocations • Awards programs • Advancement and Presidential events: • Fundraisers • Recognition events • cultivation events • alumni relations events • Logistical support and Event planning guidance

Ceremonies and Events – Shift in Goals • Ensuring events meet specific goals: fundraising; recognition; stewardship; audience development and engagement • Creating new events to highlight the university or attract new audiences: – Founders’ Dinner – South bay Economic Forecast – Steinway by Starlight

Philanthropic Foundation Board Mission The Philanthropic Foundation actively promotes, pursues, and stewards private support for the advancement of California State University, Dominguez Hills.

Philanthropic Foundation • Auxiliary Established: • May 2015 • Current Board Makeup: • 10 community board member • 4 university members • Kick Off meeting: • January 14, 2016

Community Board Members Ms. Towalame Austin Executive, Philanthropy Roc. Nation Ms. Monica Chuo Entertainment Media Consultant/Producer You. Tube Ms. Tracy Gray Managing Director The 22 Capital Group Mr. Michael Kelly Executive Director The Los Angeles Coalition Dr. Martha Kanter Distinguished Visiting Professor of Higher Education NYU & Former U. S. Undersecretary of Education

Community Board Members Mr. Alberto Mier y Terán General Manager KFMB, San Diego Mr. Ken Putnam Attorney & Private Businessman Mr. Michael Rouse Vice President, Diversity, Philanthropy & Community Affairs & President Toyota U. S. A Foundation Dr. Marilyn Sutton Emeriti Faculty CSU Dominguez Hills Mr. Gene Seroka Executive Director The Port of Los Angeles

Active Engagement Towalame Austin, (‘ 04, B. A. , interdisciplinary studies) Executive, Philanthropy, Roc. Nation Member of Board of Directors CSUDH Philanthropic Foundation