UNITED STATES MILITARY USE OF TECHNOLOGY TO RECRUIT

UNITED STATES MILITARY USE OF TECHNOLOGY TO RECRUIT U. S. ARMY MASTER SERGEANT MONIQUE A. SINGLETON

Overview • • • Traditional Advertisement Beacon Technology The Army Experience Video Games and Simulator Social Media Ask Sergeant Star

Traditional Advertisement • Traditionally, military recruiters have attracted young men and women into armed force by sending out television and radio ads, promoting on social media, billboards, brochures and leaflets. The Department of Defense spends approximately $40 to $45 million annually on traditional advertising. • Military Recruiters are located in Shopping Malls, High Schools and Universities across America. Visiting Parents at home explaining what their service have to offer their children. • Reserves Officers Training Corps (ROTC) at University Level and Junior Reserves Officers Training Corps (JROTC) at High School Level

BEACON Technology

The Army Experience

Video Games and Simulator

Video Games and Simulator

Social Media U. S. MARINE CORPS U. S. AIR FORCE U. S. NAVY

Social Media U. S. ARMY U. S. COAST GUARD

Ask Sergeant Star • Sergeant Star is your virtual human guide to goarmy. com. He's here to help answer any questions you have about the Army. Just type in what you're looking for and he'll find the information you need - fast. • Sergeant Star answers questions on topics including Army careers, training, education and money for college. He can also handle queries about the technology behind his development and explain how his creation fits in with plans for future Army training environments.

Ask Sergeant Star

QUESTIONS UNITED STATES MILITARY USE OF TECHNOLOGY TO RECRUIT U. S. ARMY MASTER SERGEANT MONIQUE A. SINGLETON QUESTIONS