UNITED BLOOD SERVICES The Trima Accel Collection System

BACKGROUND AND INTRODUCTION Founded in 1943 at the Salt River Valley Blood Bank in Phoenix, Arizona Non-profit organization Over 500 hospitals served in 18 States The UBS not only collects and processes donor blood, but they are one of the leaders in blood transfusion research and development.

THE TRIMA ACCEL COLLECTION SYSTEM Fully Automated System that is designed to be easily operated Reduces donation times for donor and, more importantly, reduces associated risks with blood transfusions for patients

OUR GOAL Provide the United Blood Services with cost efficient and effective media strategy ideas to market the Trima Accel Collection System to people ages 18 -30.

TARGET AUDIENCES (18 -30) Group One (18 -23) Group Two (24 -30)

TARGET AUDIENCES (18 -30) Group One - Pressure is the main reason to donate - Influenced more by families and friends - Feel scared Group Two - Motives result from altruism and the awareness that blood is needed

ADVANTAGES OF SYSTEM • More effective • More safe • Saves time

INTERNET You. Tube Most July popular video website in the U. S. 2006, 100 million videos watched every day Expenses Users are video’s design and creation can freely comment on video, and send messages to friends

POSTCARDS Personalization Blood recipients Current donors Organizational members High reach Low cost

BROCHURES Local gyms Improving Key health marketing machine Sense of responsibility to donate

LUBBOCK ADVERTISING FEDERATION Join operations Donating services Created by professionals at no cost

INTERNET STRATEGIES Group One Emphasize safety Influential video hosts Group Two Powerful visual impact Effective, Saves time

PRINT STRATEGIES - POSTCARDS Group One Safety statement from current donor Account from recipient and family Group Two Prospective recipient account Organization’s gratitude

PRINT STRATEGIES - BROCHURES Group One Safety information Donor Statistics Group Two Effectiveness Recipient Statistics

Final Recommendations Marketing mediums must target each group specifically Opportunities for creativity and control Low cost and high reach