UNITAB October 2016 ndice Pgina 1 La Mesa

UNITAB October 2016

Índice Página 1. La Mesa del Tabaco 4 2. Key Strategic Principle 5 3. Members 6 4. How does it work - A gentlemen's agreement 8 5. One voice, one argument - Advocating towards key stakeholders 10 6. Key messages: Arguments & enablers 12 7. One voice, one argument - Credibility & results 14 8. Current and future working areas 17 2

1 Mesa del Tabaco 3

1. La Mesa del Tabaco: “PART OF THE SOLUTION… NOT YET THE RESOLUTION” • The size of the challenge generated by the new TPD review requested a similar response in magnitude. • Within this playground the Spanish Tobacco Round-Table (“La Mesa del Tabaco”) was officially created as a working group with the aim to advocate about the sector concerns with regards the forthcoming revision of the TPD while re-instating awareness on the substantial role that Tobacco Sector was playing within the Spanish economy. • La Mesa del Tabaco has been a successful initiative to gather the entire Tobacco sector, for the first time ever “from the seed to the ashtray”. 4

“One voice, one message” 2 Key Strategic Principle “United we are stronger” 5

3 Members 6

3. La Mesa del Tabaco: • A pioneer initiative that gathers all the tobacco value chain: from growers to retailers. MEMBERS 7

4 How does It Work? 8

4. La Mesa del Tabaco: How does it work… a gentlemen's agreement Four RULES 1. 2. One aim: Mutual vs. individual interests: The goal is to ensure the sustainability of the tobacco sector in Spain. Commitment • • A united sector One argument (advocacy engagement and media): La Mesa works with agreed materials and Q&A’s. 3. One voice: One spokesperson – The NMA’s GM. 4. Cross-functional representation in all meetings: The spokesperson has the support of representatives of other areas within the Mesa when needed (Agriculture, Retail, etc. ) to cool down the “Big Tobacco” perception while “normalizing” the discussions. Gain greater impact on the authorities and media • One spokesperson • One proposal • Allow for Sovereignty cession • Minimize individual advocacy or engagement • La Mesa del Tabaco works only with agreed messages. 9

5 One voice, One Argument 10

5. La Mesa del Tabaco: One voice, one argument… advocating towards key stakeholders With Institutions and Authorities • In Spain / Canary Islands • National Government and Parliament • Regional Governments and Parliaments • In Europe (Spanish representation at EU) • • European Commissioner for Competence MEPs Ambassador and REPER Attachés Senior officials and/or other institutions representatives And also through our Partners • • • NTC (Commissioner for Tobacco Market) CEOE (Employers’ Federation) Trade Unions (UGT y CCOO) Andema (Defense of the Trademarks Association) Governments of Autonomous Regions (i. e. Extremadura – leaf growing region) 11

6 Key messages: Arguments & Enablers 12

6. La Mesa del Tabaco: 13

7 Credibility & Results 14

One voice, one argument… credibility & results 7. La Mesa del Tabaco: Main Achievements • Parliamentary Support - Several Non Legislative Motions in defense of Tobacco - National Parliament (signed by 90% of the members). - 5 Regional Parliaments (Extremadura, Canary Islands, Navarra, La Rioja & Cantabria) • Spanish Institutions implication in EU institutions: - Extremadura’s President appointed as the Rapporteur for Co. R opinion on TPD II - Spanish Federation of Employers (CEOE) as the Rapporteur for EESC opinion on TPD II • Creation of an Interministerial Committee lead by the Secretary of State for EU to establish Spain’s position vis-à-vis TPD II. (Mo. H influence dilution) • Institutional declaration of 5 Regional Presidents in defense of the Tobacco Sector requesting a similar position from the National Government. • TPD transposition draft: mainly literal • Detailed Opinion from the Spanish Government against Ireland, UK & France and Hungary proposals for Plain Packaging 15

One voice, one argument… credibility & results 7. La Mesa del Tabaco: Communication Main Achievements Quantitative: • Massive presence in the mainstream media: TVs, written press, radio, online media: • 36+ face to face with key journalists and opinion leaders. • 32+ interviews in print, radio and national and regional TVs • Over 150 articles and media appearances. Qualitative • Neutrality of social media in the debate • La Mesa as spokesman of the Tobacco Sector • Changing Perception: from the tobacco and its harmful effects to the tobacco sector as generator of jobs, revenue and wealth for the Spanish economy • Bringing the sector closer to the public opinion - personalizing and humanizing • Establishing the area of discussion in Media: Jobs & Tax revenues 16

8 Current & Future Working Areas 17

8. La Mesa del Tabaco: “CURRENT AND FUTURE WORKING AREAS” • Transposition of the TPDII into the national legislation. • Co. P 7: Spanish position on the Directive. • Hyper-regulation: Plain packaging proposals from other Member States. • T&T advocacy. 18

Contact info@mesadeltabaco. es www. mesadeltabaco. es Tel. 91 702 47 65