Unit One Reading Advertisements subtitles Advertisements The first
Unit One (Reading) Advertisements
subtitles Advertisements The first Introduction of ads paragraph 1. What is an advertisement? 2. Does an advertisement tell people the complete truth? 3. Public service advertisements The last paragraph Advice/Conclusion
Fast reading 1. the places where advertisements are commonly found 2. the history and background of advertisements 3. the advantages and disadvantages of advertisements 4. two main types of advertisements and their purposes 5. the design of an advertisement
Slogans mentioned in the text 1 Bright-Teeth fights bad breath. 2 You are proud of your cooking, so shouldn’t you buy the very freshest food? 3 Yes to life, no to drugs. 4 Knowledge changes life. 5 Project Hope—schooling every child. 6 Smoking is committing suicide slowly.
Detailed reading 1 What is an advertisement? 2 How many types of ads are there? What are they? 3 What are the purposes of each type of advertisement?
4. What do advertisements encourage people to do? And how? 5. Where advertisements most commonly found?
1 What is an advertisement? An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.
2. What are the two basic types of advertisements? meant or Commercial advertisements and public planned to do service advertisements (PSAs). 3. What are PSAs intended to do? And what about a commercial advertisement? To educate people about health, safety or any other issue which affects public welfare. To promote a product or service To help a thing or an idea become popular
4. What do advertisements encourage people to do? And how? able to make To buy a product or service or sb. believe sth. believe in an idea. By using persuasive language and exciting images 5. Where advertisements most commonly found? Billboards, newspapers, magazines, the Internet, radio, and television are the most common places to find advertisements.
Competition Now it’s your turn to ask and answer questions Group A Group B
Does an advertisement tell people the complete truth? Main point: Not all advertisements tell people the complete truth. know or Advice: realize We must be aware of the methods used in advertisements and not fall for this kind of trick.
Different purposes Examples To deal with large “Yes to life, no to drugs” social issues “Knowledge changes life” To educate people “Project Hope—schooling every child” about public sending sb. killing service projects to school oneself To teach people “Smoking is how to live committing suicide healthy lives slowly”
Commercial ads charge purpose whether to be believed attitudes to them to be paid to promote a product or service not lie, not the complete truth not fall for this kind of trick public service ads for free idea / to believe inan______ educate people/ serve the public helpful following the advice they give
What’s the function of the last paragraph? Conclusion/advice: we must be smart about advertisements.
Match the words or phrases with their definitions 1 persuasive (line 5) A. know or realize B. meant or 2 promote (line 10) planned to do C. help a thing or 3 intended (line 11) an idea become popular D. able to make
5 cures (line 19) 6 nationwide (line 32) E. sending (children) to school F. killing oneself 7 schooling (line 37) G. makes an ill person better or solves a problem 8 committing suicide (line 38) H. happening throughout a country
1. Why did the author write this article? A. tell us how to design advertisements B. help us get an comprehensive understanding of ads C. ask us not to believe advertisements D. show us the importance of ads
Detailed reading (para 3) 2 According to the passage, we can infer that_____ A no one who advertises lies in china. B no advertisement lies at all. C although advertisements do not lie , they do not tell the complete truth. D the methods used in the commercial advertisements tell the truth.
2 The sentence ”Bright-Teeth fights bad breath!” really means: ___ A the toothpaste can help you get bright teeth, and also reduce your bad breath B the toothpaste can help you get bright teeth, and also cure your bad breath. C the toothpaste can not help you get bright teeth, but can reduce your bad breath. D the toothpaste can help you get bright teeth, but can not reduce your bad brea
3 The sentence “you are proud of your cooking, so shouldn’t you buy the very freshest food? ” really intends to tell people that_______ B the freshest food in our market have made you a good cook C the best cooks make the freshest food D although you are a good cook, you still need to buy the freshest food in our supermarket
Introduction of subjects: (para 1&2) advertisements Supporting details: (para 3) commercial advertisements (para 4) public service advertisements Conclusion: (para 5) we should be smart about advertisements
Summary: Reading Strategy of Expository writing(说明文) to introduce basic information on a topic para. 1 introduction of subject para. 2 What is an ad? para. 3 -4 Does an ad tell people the complete truth? para. 5 Public service ads para. 6 conclusion supporting details
Homework Parts E & F on Page 5
Thanks for your kind attention Good-bye
- Slides: 24