UNIT IV PROACTIVE VERSUS REACTIVE CHANGE PROACTIVE VS

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UNIT IV PROACTIVE VERSUS REACTIVE CHANGE

UNIT IV PROACTIVE VERSUS REACTIVE CHANGE

PROACTIVE VS REACTIVE CHANGE • • • Organizational changes are of two types: Reactive

PROACTIVE VS REACTIVE CHANGE • • • Organizational changes are of two types: Reactive changes, and Proactive changes. • Reactive Changes: • The change that is undertaken in response to specific problems is known as “reactive change”. Reactive changes occur when forces compel an organization to implement changes without delay. For example, when we build a house we must be prepared in advance to face power shortages or labour problems that can be anticipated, otherwise the house will not be completed in time. • Proactive Changes: The changes induced by the internal forces as a preparation to effectively meet the anticipated and potential organizational environmental changes is known as “Proactive Changes”. The change is introduced in a planned manner. This change is deliberately designed and adopted to meet the expected future threats and opportunities. So that the organizations can remain competitive in the environmental dynamics.

PROACTIVE VS REACTIVE BASIS OF DIFFERENCE PROACTIVE CHANGE REACTIVE CHANGE Nature of Change Proactive

PROACTIVE VS REACTIVE BASIS OF DIFFERENCE PROACTIVE CHANGE REACTIVE CHANGE Nature of Change Proactive change takes place when some forces to change leas an organization to conclude that a particular change is desirable Reaction change occurs when these forces to change makes it necessary for a change to be implemented Response to Threat Proactive change involve actively attempting to make alterations to the work place and its practices. Companies that take a proactive approach to change are often trying to avoid a potential future threat Reaction change occurs when an organizational makes changes in its practices after some threat or opportunity has already occured Changes in Goals and Objectives Proactive change occurs when management initiates changes to achieve an organizational goal or objective Reaction change brings in the change to achieve the organizational goals or objectives 3

PROACTIVE VS REACTIVE BASIS OF DIFFERENCE PROACTIVE CHANGE REACTIVE CHANGE Timeframe Proactive organization are

PROACTIVE VS REACTIVE BASIS OF DIFFERENCE PROACTIVE CHANGE REACTIVE CHANGE Timeframe Proactive organization are futuristic in nature. It is stimulated by strategic vision and focuses on future Reaction organization live in past, these organization do not anticipate changes in the environment. It is stimulated by a force and focuses on the present Environmental Change Strategies are formulated and the changes are made to happen, in the prediction of the changes in the environment When environment changes then the organization is forced to develop the strategies in response to the changes 4