Unit 6 01 Principles of Design EMPHASIS O

OP R I N PR O T O Refers to the relative size and

Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content

Unity – The feeling of harmony between all parts of the composition creating a

The distribution of the visual weight of the Elements of Art within a composition.

Proximity at its best! BEFORE AFTER Technical. Solutions 123 ABC Drive Any Town, USA

EMPHASIS The point of focus in a composition that most strongly attracts the viewer’s

Rhythm is created when one or more of the Elements of Art are used

Activity: Your Turn! Section off your paper into 5 equal squares l l l

Unit 6. 02 Principles of AAVTC Elements of Art Copyright © Texas Education Agency,

Elements of Art Color Value Copyright © Texas Education Agency, 2012. All rights reserved.

Line “A line is a dot that went for a walk. ” –Paul Klee

Shape • An area of two-dimensional space • Defined by edges or lines •

Color primary secondary tertiary cool warm complementary analogous 16 Copyright © Texas Education Agency,

Texture • The quality of a surface • Can be actual • Can be

Value • Refers to relative lightness or darkness of a color • Black, white,

Unit 6. 03 “Ideation” Copyright © Texas Education Agency, 2012. All rights reserved. Images

Guess the Gadget Copyright © Texas Education Agency, 2012. All rights reserved. Images and

The Design Process INSPIRATION BACKGROUND INFORMATION BRAINSTORM DESIGN REDESIGN PROTOTYPE EVALUATE CREATE Copyright ©

Ideation Invention Activity! l l l Draw a picture of your of a fictional

Unit 6. 04 Design Defense Formal Analysis & Critique Copyright © Texas Education Agency,

What is Art Criticism? l Art criticism is the process of responding to, interpreting

Formal Analysis l Describe l Analyze l Interpret l Judge Copyright © Texas Education

Formal Analysis Versus Critique Formal Analysis l Ends with judgment Critique l l No

Guidelines to Class Critique l l l Student will come to the front and

Defending your Work l l l The artist must wait until after others have

Examples of Open Questions to Ask and Answer l l l What do you

Start your Drawing! Copyright © Texas Education Agency, 2012. All rights reserved. Images and

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OP R I N PR O T O Refers to the relative size and scale of the various elements in a design. The relationship that exists between objects, or parts, of a whole. Example: The relationship that exists between individual body parts and the body as a whole. Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 2

Unity – The feeling of harmony between all parts of the composition creating a sense of completeness. Variety – The use of several different elements with some common meaning or style to guide the eye through the composition. While unity & variety can each stand on their own, they are always present together in effective design. Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 4

The distribution of the visual weight of the Elements of Art within a composition. Types of Balance: Symmetrical Balance • also called Formal Balance Bilateral Symmetry Asymmetrical Balance • also called Informal Balance Radial Symmetry Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 6

Proximity at its best! BEFORE AFTER Technical. Solutions 123 ABC Drive Any Town, USA 12345 Phone: 555 -555 -5555 Email: technicalsol@website. net We ALWAYS Provide Solutions… Simply adjusting the placement of the company motto provides viewers with a correlation between the name and the motto Principles of IT: Intro to Desktop Publishing 2013 Copyright © Texas Education 7 Agency,

EMPHASIS The point of focus in a composition that most strongly attracts the viewer’s attention. The artist may direct the viewer to the focus of the composition through the use of repetition or contrast. Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 8

Rhythm is created when one or more of the Elements of Art are used repeatedly to create a feeling of organized movement. • Linear Rhythm • Repetition • Alternation • Gradation Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 9

Activity: Your Turn! Section off your paper into 5 equal squares l l l Draw a picture with Emphasis Draw a picture with Rhythm Draw a picture with Unity and Variety Draw a picture with Proportion Draw a picture with Balance Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 11

Line “A line is a dot that went for a walk. ” –Paul Klee • The path of a moving point • It is longer than it is wide • Refers to various types of mark making • May not be continuous or physically connected • Can be actual or implied Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 14

Shape • An area of two-dimensional space • Defined by edges or lines • Can be geometric or organic Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 15

Value • Refers to relative lightness or darkness of a color • Black, white, and all shades of grey in between • Tints, Tones, Shades Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 18

The Design Process INSPIRATION BACKGROUND INFORMATION BRAINSTORM DESIGN REDESIGN PROTOTYPE EVALUATE CREATE Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 23

Ideation Invention Activity! l l l Draw a picture of your of a fictional invention that could solve one of life’s challenges. Write a brief description of what your invention can accomplish. Whoever has the best idea wins Extra Credit! Example: Not enough storage space? The all new Dizobox will suck in all your junk into another dimension and release it whenever you wish! Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 24

What is Art Criticism? l Art criticism is the process of responding to, interpreting meaning, and making critical judgments about specific works of art. Who are Art Critics? l l News Writers Scholars Artists Film Reviewers Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 26

Formal Analysis Versus Critique Formal Analysis l Ends with judgment Critique l l No judgment Open line of questioning Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 28

Guidelines to Class Critique l l l Student will come to the front and draw picture with meaning Students will ask and answer open-ended questions that are positive or neutral. No negative comments or connotations are allowed No “suggestions” are allowed. The artist must wait until after others have talked before “explaining” the true intention of their work. Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 29

Defending your Work l l l The artist must wait until after others have talked before they “explain” the true intentions of their work. Artists must learn how others “see” their work. This is accomplished by listening to critique questions. The work is the work, whether or not it is interpreted as the artist intended. For More Examples: http: //phobos. ramapo. edu/~bmcmille/wk 1 principles/ Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 30

Examples of Open Questions to Ask and Answer l l l What do you see? Why do you notice that? What else do you see? Why? What is the most original or creative thing you see? How would you guess it happened or how would you explain that? What do you think it means? Why do you think so? How does it make you feel? Why does it do that? What open question does the work suggest to you? (state it in positive or neutral terms - no negatives) What do you wonder about? (state it in positive or neutral terms no negatives) Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 31