Unit 4 Writing for the News Writing Basics

Unit 4: Writing for the News Writing Basics 4 -1 “HOOK”ing the Reader and “LEDE”ing Them to Information

Warm-Up Discussion What is Journalism? What is its purpose? What is the most important thing a journalist must never show in their writing? What makes this newsworthy? Difference b/t “News” and “Information”? Where do we get our news from? What are some news stories or headlines that you have heard of recently? Is that “hard news” or “soft news? ” What news outlet would be more likely to cover a story about twenty-one pilots? A natural disaster? Review?

Unit 4: Writing for the News Writing Basics Headlines that “Hook” the Reader

Headlines Why Good Title is Important? 1. ) The Reader Grab Reader’s Attention Announce the Selected Audience Give them a taste! Basic Headline Types Direct- Learn How to Write Content Search Engines Can Find 1. Direct Indirect- Fresh Bait Works Best 2. Indirect a) News- Cure for Cancer Found in Amazon News 3. “Magazine” Cover Headlines Examples? a) b) c) d) To…- How to Increase Your Chances with the Opposite Sex How To… Why- 25 Reasons Exercise is Key Reason Why Benefit- Get the Most Out of Your Computer Benefit Guarantee- Lose 7 Pounds By the Weekend Guarantee Command- Stop Wasting Your Resources 4. Command 5. Testimonial- Great Looking Business Proposals that will Jump-Start Your Profits 6. Question- Has Your Dog Started Scratching?

Doesn’t matter Hard or Soft News… All begin with the Perfect LEDE the WHAT & the HOW

What is a LEDE? Purpose? Purpose- sets up the story; getting the audience’s attention! 1. tells reader what the story will cover (Feature) 2. summarizes the story (Feature) 3. entice the reader to continue to read (News. Writing) Or all three (3) What to Include… Include? Lead with what is newsworthy Lead with what is dramatic and / or captivating Inform the reader Tease, Anger, Challenge, Tickle, or Prepare reader with what is next Readers are picky; it you bore them, they retaliate… they refuse to read the rest of what you’ve written! Doesn’t Matter How Good Article is… if LEDE Stinks, No One Will Read Your Article This is the part you have to take your time… it pays off in the end!!!

Precursors to Crafting your LEDE Parts of a LEDE Find your topic! Your editor will often give you a topic and a length… stick with it! Parts? HOOK- Grab reader’s attention 1 st sentence of your LEDE Nut Graph Do your research! Journalist’s job is to provide unbiased information so… Your 1 st step has to be to find out everything you can! Recipe? Get an interview w/ an expert in your topic! No one knows your topic better than someone who was there… they’re your experts. . . Use ‘em! Non-Specific 5 W’s 2 nd sentence of your LEDE Recipe for Crafting the Perfect LEDE 1 -2 Sentences Be Concise… Get to the POINT 30 -50 Word MAX Include HOOK to grab the reader Include “NUT Graph” Non-Specific 5 W’s

Types of … LEDE Hooks 8 Different Styles * B. B. B. H. * Contrast * Picture * Bkgd. * Punch * Question * Direct * Quotation

B ig B ad B oring H ook This is what you do now… and it is not a good option!!! DON’T DO THIS ANYMORE!!! What does it do? Has all the elements for a LEDE Usually feels long Bland Describe Boring Example. This evening at about 9: 30 p. m. at Ford's Theatre, the President, while sitting in his private box with Mrs. Lincoln, Mrs. Harris and Major Rathburn, was shot by an assassin, who suddenly entered the box and approached the President firing a single-shot Derringer pistol into the back of his skull.

CONTRAST Hook Describe What does it do? draws contrast between two opposite extremes – tragedy with comedy past with present age with youth beauty with ugly Example. Less than 11 years ago, two college buddies decided to build a website to exchange their favorite videos with each other. Today, You. Tube is owned by Google, receives 25 million unique visitors each month, and worth nearly 40 billion dollars.

PICTURE Hook What does it do? draws a vivid word picture of the person or in the story idea is to have the reader see thing as the writer saw it. Example. Standing straight and tall, smile glistening, brow unfurrowed, eyes sparkling with delight, Mary told of her dramatic attitude change, having seen her relationships turn around after speaking with a councilor. Describe

BACKGROUND (BKGD. ) Hook Describe What does it do? Similar to picture lead Except… Paints vivid word picture of the news setting, surroundings, or circumstances Example. Crashing seas, hurricane winds and torrential rains thundered the ship as it set out on its dramatic mission of mercy in the North Atlantic.

PUNCH Hook What does it do? Consists of blunt, explosive statement Designed to surprise, startle, or jolt the reader Example. The President was murdered, Friday the 13 th is over, but the death toll keeps rising! Describe

QUESTION Hook Describe What does it do? leads with a pertinent question designed to arise reader’s curiosity can’t be a “yes” or “no” question Example. How does your bank’s interest rate compare to other big-name banks?

DIRECT ADDRESS Hook What does it do? speaks directly to the reader makes them collaborators with facts in the story usually employs the pronouns "you" and "your" Example. If you are one of the 30 million Americans working for a company with a private pension plan, Congress has given you a new Bill of Rights. Describe

QUOTATION Hook Describe What does it do? Features a short, eyecatching quote or remark Used only if quote is so important or remarkable that it overshadows other facts of the story Example"You really don't know what freedom is until you have had to escape from terrorist captivity, " says Tom Dennon, an Air Force pilot stationed in Iraq.

Practice Review Homework Practice Think / Pair / Share Examine the Article Read the professionally written LEDEs Identify the “ 5 W’s” Who What When Where Why Identify the “H” Hook