UNIT 4 distinguish BETWEEN sth and sth differentiate

UNIT 4

distinguish BETWEEN sth. and sth – differentiate between sth. and sth. , tell sth. apart assume-presuppose resist sth. /doing sth. -defy, oppose persuade sbd. TO DO sth. -convince vigorous-energetic, strong hard-selling vs. softselling essential vs. nonessential goods IN other words – put differently as well as- in addition to marketer-seller, vendor anticipate-expect, foresee, predict genetic engineering recent (adj. )-late largely – mostly consequently – thus, therefore

look FOR sth. – search, seek profitable – lucrative be likely TO DO sth. – be possible to do sth. enjoy sth. /doing sth. a differential advantage due to – owing to distinctive (adj. ) – typical, characteristic, special competency – ability particularly - specifically target market be isolated BY sth. vs. be isolated FROM sth. come into existencearise, happen, occur throughout department – sector manufacture – produce take account OF sth. consider monitor (v. ) – observe, overlook existence

defeat (v. ) – overcome IN search OF loyal-faithful risk sth. /doing sth. solely – alone, exclusively, entirely ON the basis OF sth. guesswork undertake – attempt, tackle, promise to do, contract potential (adj. )- possible a reaction TO sth. feature-characteristic establish-set up, found, launch various – different an amount OF sth + U. expend ON sth. - use sth. on sth. IN order TO do sth. include sth. encomapss sth. packaging distribution channel guarantee-warranty

point of sale- A business or place where a product or service can be purchased. discount-price reduction length (n). – long (adj. ) payment period credit term increase sth. -expand sth. apart FROM – except for consume (v. ) consumer (n. ) consumption (n. ) consist OF sth. – contain sth. individual (n. )-person acquire – gain, obtain few vs. a few little vs. a little raw material equipment range FROM…TO – vary market (v. )-sell, promote ordinary – common, usual

seldom – rarely be exposed TO sth. – be subjected to sth. list price - A basic published or advertised price, often subject to discount. price list optional – voluntary, not obligatory