Unit 38 Sound Production By Megan Brown Audio

Unit 38: Sound Production By Megan Brown

Audio Components There is very wide amount of audio components in all forms of media. These forms include: - Sounds effects and music. This is sounds and music that is used to represent of empathise an image or scene in a production. - Studio and location sound. This is sounds that are filmed on location or sounds that are added in later in the post production process. - Interviews. These are usually one on one and are filmed with an interviewer and interviewee. - Voiceovers. This when someone is talking over a scene, it is usually narration. - Foley. This is everyday sound effects that are recreated and then implemented into the production in editing. - Parallel. This is sounds that parallels the scene. E. g. a sad death scene will have a sad soundtrack playing. - Sounds motifs / leitmotif. This is when a certain character has their own theme or song associated with them. - Contrapuntal. This is when the sound in a scene contrasts with the scene it is in. E. g. An upbeat cheery song playing over a gloomy or dark scene. - Diegetic and non-diegetic. Diegetic sounds is the sounds that exists inside of the production universe. E. g. Any sounds the characters would hear if the scene was real. Non-diegetic sound is sounds that the character will not hear in the scene and has been edited in for effect. E. g. a voice over or a backing track.

Audio Components - Meta Dietetic. This is when the audio switches back and forth between dietetic and non-dietetic sounds. E. g. a character explaining their past or a memory, the scene is changes to the events being talked about. - Mood. When setting the mood of a scene getting the sound effects and music just right is a key factor. It is the use of foley and ambient sounds to convey the scene presence and “feel”. It is important that you take these two aspects into consideration when you are trying to get a certain mood across to your audience. - Illusion is considered to be the most important aspects when it comes to sound in films and television. The whole point of illusion is to build emersion with your audience and make them believe the story. An example of illusion would be a shot of some people having a conversation that is far too far away for you actually hear them, but in the film you can hear them just fine.

Advertising Sounds The sound in advertisements is a greatly important factor of the production, whether this sound is a simple sound effect, a narration and even the soundtrack. The best way to emote a product or service through an advertisement is your use of sound effects. Using sound effects effectively is one of the best ways to draw attention to the product of service in the advertisement. A classic example of great advertisement sound effects is in beer and chocolate / chewing gum / sweet advertisements, this is because advertainments for this products always have specific verbal and visual things associated with them. For example beer advertisements will have bottle opening sounds and usually have themes of “cool” and “refreshment”.

Advertisement Comparison

Advertising 1: Audrey Hepburn Galaxy Chocolate https: //www. youtube. com/watch? v=f. YWv 1 o. D 3 dv 8

Advertising 1: Audrey Hepburn Galaxy Sounds: Chocolate - A light and cheery song is playing. 0: 00 - Seagulls and the ocean. 0: 01 - Car engine. 0: 02 - Motor scooter. 0: 03 - Crowd of people. 0: 04 - Car horns and traffic. 0: 06 - Man arguing. 0: 08 - Bus engine. 0: 10 - Bus passengers chaos. 0: 12 - Song Moon River from movie Breakfast At Tiffany’s. 0: 16

Advertising 1: Audrey Hepburn Galaxy Breakdown: Chocolate The advertisement starts with a beautiful scenic view of a coastal town and a road, a vintage car drives into one end of the shot and out the other end. Cut to a crowd of people going about there life in a small town, a motorized scooter drives in from the left side of the shot leads your eyes to the right side where you can see that a bus has crashed into a small fruit stall. Cut to the owner of the fruit stall arguing with the bus driver. Cut to Audrey Hepburn smiling and looking longing out of the crowed bus window. Cut to a shot of Audrey turning to look at all the chaos happening in the bus and frowning. Cut to Audrey looking in her bag and finding a bar of Galaxy Chocolate (at this moment the song Moon River begins to play). Cut to the car from the first shot driving up and stopping beside the bus. Audrey and the man driving the car turn and look at each other at the same time (as soon as their eyes meet there is a pause in the music for a brief moment). The driver gestures for Audrey to join him in the car, Audrey get up and leaves the bus. Cut to man at fruit stall still arguing with the bus driver, Audrey walk through the two men’s argument and they go silent. Cut to the bus driver turn to Audrey and smiling, his frown quickly turn to confusion when Audrey takes his hat from him.

Advertising 1: Audrey Hepburn Galaxy Cut to Audrey walking around the car to the male driver. Cut to a shot the man smiling at her until she places Chocolate the bus drivers hat on him and she takes a seat in the back of his car. Cut to the car driving away from the bus incident. Cut to Audrey doing a sigh of relief. Cut to Audrey taking the Galaxy Chocolate out of her back, opening and breaking off a row a chocolate. Cut to a close up of Audrey placing a piece of the chocolate in her mouth and smiling. Cut the end shot where the car is driving alone the same scenic road as the opening shot, the saying “Why have cotton when you can have silk” come up as the car drives out of shot and the advertisement ends.

Advertising 1: Audrey Hepburn Galaxy Relationship between picture and sound: Chocolate This advertisement has a vintage setting (1960’s) and it is based on Audrey Hepburn and her role in the film Breakfast At Tiffany’s. The music and vehicle sound effects in the ad reflect this. The audio clips chosen for this advertisement and the timing that the music cuts in are extremely effective at creating the right mood for the ad and perfectly describes what Galaxy are trying to say about their product. Everything is chaos, noise, Audrey is visibly unhappy but as soon as Audrey see her Galaxy chocolate bar the atmosphere of the whole ad changes, thing become calm and happier. This is selling the fact Galaxy chocolate is great and can even turn a bad day into a good one, “why have cotton when you can have silk”.

Advertising 2: Guinness Good Things Come To Those Who Wait https: //www. youtube. com/watch? v=tf 47 te. Vn 6 ZI

Advertising 2: Guinness Good Things Come To Those Who Wait Sounds: - Narrator begins speaking. 0: 02 – 0: 27 - Music slow fades in along with a low rumbling. 0: 06 - Music reaches max volume. 0: 15 - Men screaming. 0: 25 - Narrator begins to shout. 0: 27 – 0: 28 - Small crowd laughing: 0: 28 - Narrator goes back to talking. 0: 29 – 0: 32 - Music and rumbling intensifies. 0: 31 - A splash. 0: 36 - Narrator exhales. 0: 39 - Music and rumbling stops. 0: 47 - Narrator speaks. 0: 50 – 0: 52 - Music and rumbling cuts in and ends ad. 0: 53

Advertising 2: Guinness Good Things Come To Those Who Wait Breakdown: The advertisement starts with a close up shot of a mans face starring intensely. Cut to a shot of 4 men with surfboards running towards the ocean. Cut to a shot of the men running into the ocean. Cut to a man driving underwater with his surfboard. Cut to a shot of horses legs underwater. Cut to a extreme wide shot of the ocean and the men sitting on their boards as a huge wave forms. Cut to 2 men sitting in the ocean holding their boards. Cut to a close up of horse running in the ocean. Cut to a man swimming away from a wave. Cut to a close up of a horses face. Cut to 2 men surfing on a wave while horses come out of the waves and run along them. Cut to all 4 of the men surfing the huge wave with the “horse waves” chase behind them.

Advertising 2: Guinness Good Things Come To Those Who Wait Cut to a close up of the “horse waves” faces and one of the surfing men falling off their board and into the ocean. Cut to the rest of the men surfing and horses chasing behind them. Cut to a men standing on their board and cheering. Cut to the men running out of the ocean and hugging and cheering together on the beach. Cut to a still shot of the men cheering. Ad ends with a still shot of a glass of Guinness and the saying “Good things come to those who…”.

Advertising 2: Guinness Good Things Come To Those Who Wait Relationship between picture and sound: This advertisement uses the ocean, surfers and horses as a visual representation of what a pint of Guinness looks like when its being poured and the intense power in the drink. They use the quite “he is waiting” as you normally have to wait for you pint of Guinness to settle before you drink it. The sound in this ad is used to build and also the drumming is used as both the sound of the oceans and the horses, representing the wild nature of Guinness and the power in it. The audio cuts at the same time the surfers make it out of the rough waves, this to symbolise the piny of Guinness finally settling and becalming clam like the ocean. While the music is still cut the narrator says “here's to waiting” while the men cheer in the background, this is meant to show of the fact that Guinness is worth waiting for “good things come to those who…”

Conclusion In conclusion both these adds are very different story and visuals wise with one telling a comedic story with light colourful vintage visuals and the other telling a story of adventure and adrenalin with dark powerful visuals they both use audio in a very effective way to set the mood of the advertainment and help sell their products message in a very successful way. Thanks for watching