Unit 3 A Company Prospectus Section I Listening

Unit 3 A Company Prospectus Section I Listening and Conversation Section II Reading Comprehension Section III Writing and Translating back

Section I Listening and conversation back

Section I Listening and Conversation Part I Leading in Part II Putting in use Part III Further Practice Part IV Aptitude Test and Guidance back

Part I Leading in 1. Pre-class Work 2. Warming up for the new class back

1. Pre-class Work • Collect some company prospectuses; • Find out the expressions to talk about companies back

2. Warming up for the new class • Students’ presentation of their collections; • Teacher’s comment and put the collections into a data bank; • Presentation of new materials. Back

Sample on page 39 of the textbook Next

Practice • Dialogue 1 Company’s Background • Dialogue 2 We deal in…… Back

Part II Putting in use 1. Dividing the students into groups 2. Offering more examples 3. Acting out and comments Back

2. Offering more examples • Each group should choose one of the situations and work together to form a dialogue and then act out back

Sample 1 Hudson Electronics Co. Ltd Established; 1996 Ownership: Joint venture Capitalization: US$8. 75 million Business Scope: Office automation devices Sales Revenue: US$2. 7 million (2002) Employees: 240 Certification: ISO 9001 Certified Next

Sample 2 Dongfang Company Business: Marketing of machine tools Location: Shanghai, China Employees: 42 Established: May 1990 Capitalization: 18 000 yuan Next

3. Acting out and comments • The fellow students make comments on the performance: the appropriateness of their English; and then the teacher summarizes this part. Back

Part III Further Practice 1. 2. 3. 4. Practicing and Furthering Commenting Listening and completing Responding Back

1. Practicing and Furthering • 【Instructions】Practice the dialogues on Page 41 of the textbook in groups and try to further them. back

2. Listening and completing • 【Instructions】 Listen to a dialogue and then fill in the paragraph on Page 44 of the textbook. Work in groups. Back

3. Responding • 【Instructions】 Practice Exercise 2 on Page 42 of the textbook orally. Teacher offers the situation in Chinese, and asks the students to give the English equivalent, the whole class work together. Back

The script for the dialogue Visitor: What business does your company mainly engage in? You: ______(我们一直从事汽车进 口业务。) Visitor: How many branch offices do you have? You: ______(在中国有3家。) Visitor: Where is your head office? You: ______(在香港。) Visitor: What were the sales last year? You: ______(大约 1亿 8千元。) Visitor: What’s your market share? You: ______(大约 10%。) back

Part IV Aptitude Test and Guidance 1. Judge after you listen 2. Respond after you listen 3. Read after you listen 4. Self-assessment and Teacher’s Guidance Back 5. Assignment

1. Judge after you listen • 【Instructions】 in this part true or false statements will be given to each of the students, after they listen to a dialogue, they are asked to judge whether the statements are true or false. (page 43) back

2. Respond after you listen • 【Instructions】 in this part the students are asked to listen to a dialogue and then answer the teacher’s questions (page 43) Back

3. Read after you listen • 【Instructions】in this part the students are given a passage with some blanks, they are asked to fill in the blanks after they listen to it. (page 44) Back

4. Self-assessment and Teacher’s Guidance • Check the answers to 1 and 2; • Score your own paper ; and hand it in. Back

5. Assignment • • • A. Workbook Page 32 ---3, 4 B. Read fluently the passage on Page 45 of your textbook New Practical English and try to understand it as possible as you can by using a dictionary. 【Instructions】 In this part the homework is made up of two parts: A is to reinforce what they have learned; B is to get ready for the next section Back

Section II Reading Comprehension back

Section II Reading Comprehension Part III Part IV Leading in Comprehension and Practicing Further Practice Aptitude Test and Guidance Back

Part I Leading in • • Revision. Warm up Back

2. Warming up for the new class 1) Ask students to work in groups of four or five to make short dialogues with the sentences and structures they've reviewed. 2) Teacher makes comments back

Part II Comprehension and Practicing 1. Checking and Explaining 2. Retelling the story Back

1. Checking and Explaining 1) Teacher asks some students to tell the main idea of the passage on page 45 of the textbook New Practical English to see how much they've understood. 2) Teacher raises some questions and asks students to answer in details according to the passage on Page 46 of the textbook New Practical English, at the same time explaining some language points. back

Possible difficult words invariable a. likely to change or vary; changeable 易变的；可变的 Teacher's: The weather is extremely variable here. refund v. give back, especially money; return or repay 退还，偿还 Teacher's: They refunded our money. identical a. being the same 同一的，同样的 Teacher's: The handwriting on both cheques is identical. commit v. promise to a certain cause, position, opinion, or course of action (使)承担义务，（使）作出保证 Teacher's: I never commit myself on such issue. He would not commit himself in any way. margin n. measure, quantity, or degree of difference; the difference between the cost and the selling price 差数，利润 Teacher's: The margin of profit is narrow. A large margin of profit is looked for. bargain n. something offered, sold or bought cheap 便宜货 next Teacher's: This jacket is a real bargain at such a low price.

Possible difficult sentences (Pare. 2) That made him one of the highest-priced online DVD retailer, but by concentrating on service and surfing the surge in DVD sales, he kept growing despite the markdowns by powerful companies like Amazon. com, DVDExpress and Reel. com. 这使它的价格仍然是网上零售商的最高价之一。但他在 DVD销售中致力于改善服从，随价格上下波动能随机应变。 因此，尽管Amazon、DVDExpress 和Reel等实力强大的公 司一再压价，里克斯的公司仍能不断发展。 That stands for he reduced price to 30 percent off retail in the previous sentence. Kept growing means “continue to grow”. Despite is a preposition meaning ”in spite of”. Example: The volunteers kept working hard despite a few next raindrops and dark clouds overhead.

(Pare. 4)This tactic, also called dynamic pricing, has long been accepted in retail stores. 此项策略又称为动态价格，在零售商店已经沿用很久了。 Long here is an adverb, meaning “for a long time”. The past participle phrase also called dynamic pricing is used here to introduce an appositive to tactic. Example: Secondhand smoke, also called environmental tobacco smoke, is the smoke that is breathed out by a smoker. (Para. 5) Such add-ons allowed businesses raise prices while placing blame on someone else – in this case, energy suppliers. 此种加价办法既能使商家提高价格，又可让别人—这里指能源供 应商—代其受过。 The conjunction while means “on the other hand”, showing a contrast between the actions of raising prices and placing blame on someone else. In this case here introduces an appositive to someone else. Example; Some children prefer to study in absolute silence, while other would prefer some noise in the background or they will get bored. next

(Para. 6) Surcharges do have uses, though. 不过，附加费也确实有它的用处。 Do is used here before a verb as a means of emphasis. Though is an adverb here, meaning “in spite of the fact, nevertheless”. With this meaning, it cannot be used at the beginning of a clause. Example: It’s hard work. I do enjoy it, though. (Para. 8) “Any time you reduce price, you’re taking from the bottom line, ” says Winninger, “most business can’t afford that right now. 温宁格说：“每次降价都是釜底抽薪，而目前大多数商家是承 受不起的。 Any time here means ”whenever, no matter when”, introducing an adverbial clause. Example: Any time you post to an online discussion, what you write can be seen by others. Back

(Para. 9) Customers just want to feel that whoever is selling goods to them is helping them. 顾客只希望觉得不管谁在卖货，都是在帮助他。 Whoever is selling goods to them is the subject clause inserted in another clause that whoever is helping them, whoever being a conjunctive pronoun, connecting the two clauses by introducing the subject clause. Example: This is a good way to make sure that whoever is using the internet is using it in a correct manner. Back

2. Retelling the story 1) Read the passage again; 2) Retell the passage in their own words. Back

Part III Further Practice 1. Simulating and translating 2. Read and complete back

1. Simulating and translating • Do exercises 6 on Page 49 of the textbook. • Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences. back

2. Read and complete • Write a summary of the passage based on Exercise 2 on Page 47 of the textbook. Back

Part IV Aptitude Test and Guidance 1. Translating 2. Assignment Back

1. Translating • Ask the students to remember the words, phrases and sentence structures in the passage they have learned and translate the following sentences into Chinese orally and the teacher comments. next

2. Assignment A: Textbook page 49 Passage 2 Workbook page 35 passage A. Exercises 1 -3 B: Ask students to memorize all the words and patterns used for writing and talking about product Back prospectuses.

Section III Writing and Translating back

Section III Writing and Translating Part I Leading in Part II Putting in use Part III Further Practice Part IV Aptitude Test and Guidance back

Part I Leading in 1. Checking the assignment 2. Warming up for new class back

1. Checking the assignment • Check the answers to comprehension exercises on the workbook orally and comment; • Answer students’ questions found in Passage 1. back

2. Warming up for new class • Ask the students to speak out the words, patterns (they are asked to memorize) used to write and talk about product prospectuses. • Put their collections into the data bank on the blackboard for later reference back

Part II Putting in use 1. Dividing the students into groups of four or five 2. Presenting new company prospectuses 3. Giving the rules for writing 4. Simulating and writing back

2. Presenting a new company prospectus Based in New York, Spring Inc. designs and manufactures an updated collection of men’s causal sportswear under the “APRING” label. Marketed to upscale department stores and specialty stores nationwide, spring is carried in such fine retailers as Nordstrom and the Walking Company. As one of the fastest growing companies in the apparel industry, Spring Inc. has enjoyed an average annual sales growth rate of 150% in the last few years. Leading the way with strong creative talent, the design team makes good use of a great variety of fabrics, colors and styling details to create a line of products that are constantly in demand. There are four regional sales offices and show rooms in the United States located in New York, Chicago, Seattle, and Los Angeles. Its staff in sales, customer services, shipping, and accounting are well known for providing the most friendly, efficient, and professional service staff at all time. back

4. Simulating and writing • • Complete the product prospectus on page 53 of the textbook. Write an English product prospectus according to the Chinese version: 本公司创立于1990年。我们专门进口国外 产品。我们总部设在上海。我们有6家分 公司，员 超过1000人。公司 2001年营 back 业额为 1亿 6千万美元。我们的业务正在快 速增长。

Part III Further Practice 1. 2. 3. 4. Presenting new material Simulating Checking and commenting Writing back

Presenting new samples Geokon incorporated is located in New Hampshire, USA and operates on a world-wide basis. The company was founded in 1979 and currently has over 60 employees. Over the years, Geokon had emerged as one of the leading designers and manufacturers of a broad range of high quality industrial instrumentation. In particular, Geokon, through innovation and experience, had developed a line of sensors unsurpassed anywhere in the world. These highly reliable devices have contribute in no small way to the growing worldwide acceptance of sensing device technoloty. back

Sample 2 C&A Tool Engineering, Inc. (Indiana, USA) The C&A head office is located in Churubusco, a town with a population of around 1800 people in northeast Indiana. When the company was founded in 1969, it started with only two people, but now mmploys approximately 230. Extremely rare for an American company, C&A has never laid off a single employee. The company was founded as a tool and die company for the metal molding industry, but has since expanded its business in a wide range of parts and engineering projects. These parts and projects include parts for fuel injection systems for diesel engines, parts for medical devices, and automobile parts. C&A now holds contracts with approximately 300 client compcnies. back

2. Simulating Ask the students to work in groups to write a company prospectus of their own 3. Checking and commenting After the presentation of each group, the fellow students comment and then teacher summarizes. back

4. Writing • Ask the students to work together to write a short passage about the chart given (Page 55 of the Textbook). Some useful words and phrases have been provided to help. back

Part IV Aptitude Test and Guidance 1. Grammatical rules concerning verb forms 2. Applying 3. Self-assessment and Guidance 4. Assignment back

2. Applying 1) Complete the following sentences using the correct form of the verbs given in the brackets. 2) Correct the errors in the following sentences. 3) Translate the following sentences into English back

1) Complete the following sentences, using the • • correct form of the verbs given in the brackets The company _____(base) in Shenyang, Liaoning Province. We were able _____(record) a 38 percent increase in sales in 20‰ 1. The Group’s total annual sales ____(expect) to exceed 200 million dollars in 2003. Western Light is a private company that _______(publish) a weekly magazine. We are a small firm ____(locate) in Zhengzhou, with approximately 100 employees. The Institute is a nonprofit organization that ____(provide) science education programs for students of all ages. The company has an annual turnover of $160 million and our business ____ (grow) rapidly. The National Consumer Law Center is an organization

2) Correct Errors in the Following Sentences • • Our company established in Chengdu in 1998. Thomson Company has more 44000 employees in 53 country. When Texans was found in 1953, the average annual sales was $4000. Since 1982, Chase Management has focused on provide software products and relate services. NEC Corporation is founded in 1899 and has its headquarter in Japan, Tokyo. Alumina is a private company that manufacture aluminum window and door frames. Our mission is provide the highest quality public transportation. Lemra Products are a manufacturer and distributor of quality electrical products.

3. Self-assessment and Guidance • 1) and 2) are printed on the paper. After the teacher checks the answers, the students can score their own paper; as for 3) the teacher can collect the paper and correct after class if time is not permitted. back

4. Assignment A. Write an company prospectus in English on your own B. Collect some credit card menu and practice to talk about them back