Unit 20 Hospitality Operations in Travel and Tourism

Unit 20 - Hospitality Operations in Travel and Tourism P 3

Connector • • With the person next to you discuss how you think the recession has affected people going to for meals or away for weekends to stay in hotels.

Big Picture • You will investigating the factors that are currently affecting hospitality operations.

Outcomes • ALL will be able to complete P 3 • MOST should be able to complete M 3

P 3 • Explain how internal and external factors affect hospitality operations in travel and tourism organisations.

Internal factors • • Products and services offered Brands Pricing strategies Promotional strategies Location Image Appeal (to target customers)

External factors • • Legislation Economy Availability of skilled workforce Competition (external to the organisation) Accessibility Current trends, e. g. healthy eating Proximity to markets

Legislation • In some companies the Human Resources department is responsible for ensuring legislation is complied with. The department needs to be aware of all new legislation and may have to arrange training for employees. • Disability Discrimination Act 1995 and 2005 • Licensing Bill 2003 • Food safety Act 1990

Current trends • Customers expectations change according to current trends. These may be legally imposed or related to health and fashion. Hospitality providers provide products and services is anticipation of them. • The smoking ban • Healthy Eating

What to do • You should give an explanation of at least two internal and two external factors affecting hospitality provision in general. • You should be able to clearly show you are able to differentiate between internal and external factors. • M 3 follows on from P 3

M 3 • Assess how hospitality operations in travel and tourism organisations have responded to internal and external factors

• M 3 should focus on the actions that hospitality providers have taken as a result of internal and external factors. This should follow on from explanations given in P 3. You should focus on hospitality in general, using real examples you have researched • Copies or examples of promotional materials, press cuttings etc could be included to support the assessment

• For example, if the effect of the economy has been one of the factors addressed for P 3, you could now explain different examples of how specific hotels, restaurants etc have reduced prices and come up with other initiatives in order to stimulate bookings (as fewer people spend money on leisure trips during an economic recession). You could also assess how businesses have been forced to close during a recession.

• Another example is many organisations now offer a wider range of menus in line with trends around healthy eating for children. At (organisation X) they have added fruit and salads to the menu in the fast food outlet; this makes it more appealing to parents and therefore more likely that they will take their children there again. ’