UNIT 2 SELF AND OTHERS AREA OF STUDY

UNIT 2: SELF AND OTHERS AREA OF STUDY 1: INTERPERSONAL & GROUP BEHAVIOUR

CONFORMITY = the tendency to adjust one’s thoughts, feelings or behaviour in ways that are in agreement with those of a particular individual or group, or with accepted standards about how a person should behave in certain situations CONFORMITY

ASCH’S EXPERIMENT ON CONFORMITY (1951)

ORIGINAL ASCH EXPERIMENT FOOTAGE http: //www. youtube. com/watch? v=TYIh 4 Mkcf. J A ASCH’S CONFORMITY STUDY SUMMARY http: //www. saylor. org/site/wpcontent/uploads/2010/12/Aschs-Conformity-Study. pdf ASCH’S EXPERIMENT ON CONFORMITY (1951)

LEARNING ACTIVITY 9. 15 HOMEWORK (pg. 396)

• • GROUP SIZE UNANIMITY INFORMATIONAL INFLUENCE NORMATIVE INFLUENCE CULTURE SOCIAL LOAFING DEINDIVIDUATION - anonymity in a group - shift in attention FACTORS AFFECTING CONFORMITY

GROUP SIZE Groups of 3 -7 are optimal for promoting conformity FACTORS AFFECTING CONFORMITY

UNANIMITY Complete agreement among the other group members as to what the answer is If one person disagrees, conformity decreases FACTORS AFFECTING CONFORMITY

INFORMATIONAL INFLUENCE Conformity results from a need for direction and information on the correct response Leads people to accept other people’s views when they are uncertain FACTORS AFFECTING CONFORMITY

NORMATIVE INFLUENCE Occurs when our response in a group situation is guided by one or more social norms We conform because we want to be liked and accepted by the group FACTORS AFFECTING CONFORMITY

CULTURE Cultural differences in conformity Individualist cultures: Being an individual and independent is valued Collectivist cultures: Achieving group goals is more important than individual goals FACTORS AFFECTING CONFORMITY

SOCIAL LOAFING The tendency of an individual to make less effort when involved in a group activity then working alone Steven Karau & Kipling Williams (1993) – pg. 400 FACTORS AFFECTING CONFORMITY

DEINDIVIDUATION The loss of individuality, or the sense of anonymity that can occur in a group situation http: //www. youtube. com/watch? v=sc. OJqyi. YVtk FACTORS AFFECTING CONFORMITY

DEINDIVIDUATION Interesting article on the power of deindividuation http: //youarenotsosmart. com/2011/02/10/deindividuation/ FACTORS AFFECTING CONFORMITY

DEINDIVIDUATION Anonymity in a group When people feel anonymous and less accountable for their actions, they may choose to conform to a group which is behaving in ways they otherwise would not FACTORS AFFECTING CONFORMITY

DEINDIVIDUATION Shift in Attention is focused on the activities of the group and events in the environment Fewer opportunities to focus on ‘internal’ thoughts FACTORS AFFECTING CONFORMITY

LEARNING ACTIVITY 9. 17 HOMEWORK (pg. 403)