Unit 17 Multimedia Task 1 Nicholas J Robinson

Unit 17 Multimedia Task 1 – Nicholas J Robinson

Introduction This presentation discusses and evaluates, the differences between linear and interactive products.

Linear Site: You. Tube is Uses: To attract gamers attention, so they will buy this product To advertise not just to gamers, but to all groups of people, who may be interested

Text title introducing the game. High quality graphics, in the background, grass lands, water with sun flare and smoke and mountains.

High quality graphics.

Target Audience The target audience of ‘You. Tube’ is 18+ adults, both male and female genders. It is 18+ because of sexual content, violent and explicit language.

Features Text titles High quality graphics Sound effects Voices Instruments Background music Voice actors Narrator

Interactive site: BBC News is a interactive product, with a number of variety of uses. Uses: News – To check the news (http: //www. bbc. co. uk/news) Sport – Check football and other sport news. (http: //www. bbc. co. uk/sport) Weather – To check your local weather. (http: //www. bbc. co. uk/weather/) i. Player – To catch up on BBC channel television (https: //www. bbc. co. uk/iplayer) Radio – To listen on either BBC, BBC 2 or BBC 3 radio. (http: //www. bbc. co. uk/radio)

Target Audience The target audience of ‘BBC News’ is mostly adults, some teens, male and female genders, the descriptive formal language, is standard English, used by most adults.

BBC News for all your local news, sign in section for everything in your area and local news. UK news for the entire UK news or you can use the ‘world news’ for all of the latest news in the world. BBC Sport for all your local sport news, sign in section for everything in your area and your local football team news. Different sport news with a drop down menu, “football, rugby, cricket, formula 1, tennis and golf.

BBC Weather for all your local weather, sign in section for everything in your area and local weather. UK weather for the entire country and world. BBC i. Player for all your recent BBC TV shows, to catch up on throughout the entire series.

BBC i. Player Radio you can listen to live music or you can catch up on previous radio shows and podcasts.

Features Sign in Search bar Local news tab UK news World news

You. Tube’s Effect on the Target Audience Intended effect and result on the target audience. This video does it’s exact purpose and is outstanding at doing it, it does precisely what it sets out to do by informing it’s target audience about this new game, which makes gamers/buyers eager and desperate to play. This video captures attention by using fast paced music, with gun shots explosions, high graphical scenes, murder and train robberies. The You. Tube video is extremely easy to use as you just click the play button and let everything play through. It uses graphical content, heart racing music, loud gunshots and explosions, cliff-hanger scenes. It instantly grabs your attention with a big bold production title, then instant action robberies, murder etc.

BBC’s Effect on the Intended effect and result on Target Audience the target audience. BBC without a doubt does it’s purpose correctly, it informs you with text, images, videos and source. It has alternative colours for visually impaired users, and uses videos for the deaf. Their intended effect, is to inform you as an audience, and notify you about the news, which it very much accomplishes. BBC captures attention by using a good mixture of different colours and whitespace, so it instantly captures the audiences eye. You have the sign in and localk news/sport news at the top with a strong colour such as red or yellow, so the audience knows exactly where to go. It is very easy and straight forward to use, it isn’t complicated so anyone can use it without needing certain skills

You. Tube Strength's & Streng Weaknesses • ths • • • Ease of access is simple yet great, there is a full screen button, better quality, sound option, slow down time, comment, and like. You have a search bar at the top and a home button at the top right It instantly sells it’s point to the viewer, it is an American western styled game, only suitable for 18+, it gets straight to the point, interesting sounds, high quality graphics, it makes you want to buy it Use a vast majority of colours, for explosions, different scenery etc. It uses good amount of text to explain what it is, no less than a sentence, high expensive graphics, uses instruments, in video sounds, and background music. Incredible video and graphic animation. Keeps the audience attention, always moving onto to something new and interesting. So the viewer never loses interest in their product. Video and audio quality are the best that they can possibly be. • • • Price is simple, £ 50 for the whole thing, it is both possible to have a physical portable version and a digital version. It uses good amount of text to explain what it is, no less than a sentence, high expensive graphics, uses instruments, in video sounds, and background music. Incredible video and graphic animation. • Keeps the audience attention, always moving onto to something new and interesting. So the viewer never loses interest in their product. • Video and audio quality are the best that they can possibly be. Price is simple, £ 50 for the whole thing, it is both possible to have a physical portable version and a digital version.

You. Tube Strength's & Weaknesses Could be a bit more self explanatory. • It could keep more in relevancy, as it is just showing constant, horses, bullets, explosions and death. • There is a lot of sounds, that it is difficult to hear them all at once, you have to watch it several times, to get the right idea of the video.

BBC Strength's & Streng. Weaknesses ths • It has good ease of accessibility, everything is in simple colours, you have videos and images, in case you are visually impaired and can only hear things. It also uses alt text. • It does its job, it is simple. It informs you about the latest news. • There is simple colours in case you are colour blind. • It has a good balance from, text to video and images sources, to external files e. g. charts, or percentage rates. • Everything is fitted together in the right places. • This site is portable everywhere. • Audio and video quality are quite bad, less than standard definition quality. • Everything is everywhere, it takes you a while to find exactly what you want.

BBC Strength's & Weaknesses

You. Tube Strength's & Weaknesses