Unit 1 2 Introduction into Media skills processes

Unit 1 + 2: Introduction into Media skills, processes and techniques

Overview 1. Understand a range of methods and skills in the development, delivery and communication of a creative media activity. Assessment criteria The student can: 1. 1 Demonstrate the use of a range of methods and skills in support of a creative media activity. • Research • Plan • Review

A brief History of You. Tube 2005 • You. Tube was created by Chad Hurley, Steve Chen, and Jawed Karim in… • The three founders were all original employee’s for Pay. Pal. They realised there was no where on the internet to search or store video content • The first ever video uploaded to You. Tube was of co founder Jawed Karim at the zoo https: //youtu. be/j. NQXAC 9 IVRw it has since had 111, 633, 165 views • A Nike advert became the first video to receive one million views, " according to Engadget. • On October 9, 2006, You. Tube was be purchased by Google for US$1. 65 billion • You. Tube is the world’s second largest search engine and second most visited site after Google. • The first adverts were rolled out in August 2007 • The platform has over 1. 9 bn logged in monthly users. • On average, there are 1, 000, 000 mobile video views per day.

Task 1: RESEARCH Do develop your skills in creative media, it is important to be able to analyse current content and be able to recognise methods used. - What makes a good You. Tube video? - What is the purpose of your video? - Who is your target audience? A successful video requires interesting and fun content to keep your audience engaged

Research You are to analyse a minimum of four different videos on You. Tube Title / Link Genre Audience What is the videos titile? What is the purpose of this video? Who is the target audience? Strengths / weaknesses Added elements What is good about this video? What would you do differently? What added elements did the video feature

Task 2: PLAN • 1. 2 Communicate ideas to support the development and delivery of a creative media activity. • Students must include: • Storyboard

Task 3: REVIEW