Unit 06 Does advertising help or harm us

Unit 06: Does advertising help or harm us? • • • Discussing the questions Reading #1, 2 Vocabulary skill: Suffixes

PREVIEW THE UNIT § Discuss these questions with your classmates. -What things have you bought because of an advertisement? -Has an advertisement ever helped you in some way? What kind of ad was it? How did it help you?

The purpose of advertisement…… Providing information Providing help § 10. 13~ Selling products Karma

Reading #1. Happiness in the shoes you wear Vocabulary § Consequence (n. ) a result or effect of something § Imply (v) to suggest something in an indirect way § Means to an end (idm. ) an action that is not important in itself, but is a way of achieving something else. § Possession (n. ) something that you own § Recent (adj. ) happened a time ago § Relationship (n. ) a friendly or emotional connection between two people § Trivial (adj. ) of little importance § Tune out (phr. V. ) to stop listening to or to ignore § Unpredictable (adj. ) changing often so that you don’t know what to expect

Happiness is in the shows you wear Subtopic: The problem with advertising is that it takes advantage of our very real and human desires. Supporting: 1) We’re surrounded by advertising that connects our needs with products. Things will deliver something that they never can. 2) We’re influenced by ads. Quote from Sut Jhally, an advertising critc. 3) Ads cause people distrust others and harm relationships. Messages, Being royal to a brand

Conclusion #8. Ads creates a view that is based negative impression. This can lead to harmful effect. Thus, their stories should be positive.

Reading skill: Distinguishing facts from opinions • My parents have been married for 25 years. (Fact) • Relationships with human beings are messy and unpredictable. (Opinion) • Class stars at 7: 30 a. m. (fact) • My classes are difficult. (opinion)

Reading 2: vocabulary § Support § Annoying § Exposure § Surrounding § Annual § Entertain § Memorable § Donations

Vocabulary skill: Suffixes Adjective Noun adverb -ly - ful -ment - able -tion - ial -ship - er -ness § Note ? ? Mission impossible Impossible mission? ? –er/ -ee/ -or actor employee

Reading #2. In Defense of Advertising Main idea: Advertising provides us with quite a few benefits. Supporting details 1) Giving us information 2) Supporting the arts 3) Helping support sports 4) Public service announcements inform the public 5) Helping to make the world more colorful

Q. WHAT DO YOU THINK? “Necessary evil” Agree? Disagree?

Writing Skill: Writing a letter to the editor

Grammar: Compound sentence • Simple sentence : Subject + Verb ( independent clause) e. g. Usha drives to work every day. subject + verb • Compound sentence contains two independent clauses joined by coordinating conjunction such as ‘and’, ‘but’, ‘so’, and ‘or’. e. g. The ad was very funny, and it gave us helpful information. e. g. We enjoyed the movie, but it had a very sad ending. e. g. Ali isn’t feeling well, so he isn’t coming to class today. e. g. You can take the train to Madrid, or you can fly.