Uniquely Canadian Maple Sap Functional Beverages Troll Bridge
Uniquely Canadian Maple Sap Functional Beverages. Troll Bridge Creek Inc. B. Keith Harris, B. Sc. Founder & CEO kikimaplesweet@gmail. com www. kikimaplesweet. ca
The Company • Troll Bridge Creek Inc. (2009) • CEO Keith Harris, B. Sc (Biology) University of Guelph. • Over 35 years in the manufacturing environment in management roles.
Problem and Opportunity • Consumers desire more natural and wholesome products. • Locally sourced food & beverages are increasingly important to consumers. • Surplus situation & soaring production costs for maple syrup industry. • Artificial ingredients are undesirable in food & beverages.
Solution An unique, all-natural, Canadian maple sap beverage • • Low in calories Naturally sweet with hints of maple flavour Nutrient dense A source of natural, health-promoting active ingredients • Prebiotics • Organic acids • Antioxidants • Abscisic Acid
Our Product
A Unique Value Proposition Four flavours (Maple, Blueberry Maple, Cranberry Maple, Strawberry Maple) – All Natural flavours No Added Water No Added Sugar Natural nutrition and hydration Only Natural flavours Shelf Stable – no requirement for the cold chain Two glass bottle size offerings 300 ml – 12 Bottles per Pack 946 ml – 6 Bottles per packs
ALL NATURAL GLASS & TETRAPAK LOW SUGAR MULTIPLE FLAVOURS FAT FREE Functional Beverage CANADIAN LOW SODIUM GLUTEN FREE AWARD WINNING Vegetarian
Our Goal To make available to the entire world our Canadian maple sap beverage, year round.
Business Team • Dr. John Kelly, CEO, Keli. Ro Company Inc. • Kevin Boon, Steve Barret, Innovation Guelph • Italo Cerra, Jessica Bowes and Jessica Taylor Bioenterprise Guelph • Tyler Whale, OAFT • Dr. Chris Wren, Environmental Consultant • Gowling, Lefleur and Henderson, Barristers • Bowler and Company, Chartered Accountants
Comparable Market Coconut Water $1 B (2014) In 2002, a handful of entrepreneurs introduced coconut water as a packaged drink to the US Zico, one of the largest coconut water brands, recorded sales of only $100, 000 in 2007; in 2013, they had sales reaching $87 million Source: Transferwise. com; huffingtonpost. com
Coconut water Vitacoco, Zico, O. N. E. , Blue Monkey • US market: $500 million (2012) • EU market: $65 million • >240 companies supplying a number of different types of products (e. g. glass, cans, PET, Tetra Pak) • Major beverage companies have already invested in coconut water E. g. Coca Cola is the majority share holder of Zico
Maple Water Domestic Supply Chain Procurement from local Ontario producer Virtually unlimited supply Production Capacity Bottled in HACCP Certified facility – Mississauga Warehousing and Shipping Mississauga warehouse, multiple shipping channels Distribution Multiple distribution channels (Canada, US, EU, Australia, Taiwan, Korea)
Competition, 18 as of 2015 Entry of competitors indicates market potential recognition • Vermont Sweetwater Bottling Company – All natural gourmet carbonated beverages made from Syrup • Maple soda • Maple seltzer • La maison Eau Matelo – Gourmet still water, made from byproduct of syrup operation • De L’Aubier Sap Water • Maple Syrup World, 2013 • Vertical Water, 2014 • Tree well, 2013 (very small carbonated) • SEVA, Quebec, 2013
Ki. Ki Maple Sweet Water Reach 2013 Canada
Ki. Ki Maple Sweet Water Reach 2014 Canada United States Europe Australia
Ki. Ki Maple Sweet Water Reach 2015 Canada United States Europe China Korea Japan Taiwan Australia New Zealand
OAFT STAKEHOLDERS Mc. Lachlan Family Maple Syrup & Pancake House 10279 Lamont Drive Komoka, ON
Key Target Consumer
Canadian all natural functional beverage First in Similar market niche as coconut water Popular Flavours Keith Harris Founder/CEO since 2009
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