Union Station Bus Concourse Fas Tracks Map As

Union Station Bus Concourse

Fas. Tracks Map As the hub of RTD’s Fas. Tracks program, the redevelopment of Denver Union Station is a crucial component of one of the largest transportation projects in North America. The multimodal hub will knit many different transportation modes and six new public plazas in one place with pedestrian and bicycle connections.

Historic Union Station is the heart and soul of the transit district in Denver. It is getting rehabilitated to its historic prominence. Upon completion, Denver Union Station will be an exciting destination and a major transportation gateway to the region.

Union Station Surface

Union Station Bus Concourse Routes 0, 20, 32, 31 X, 40 X, 55 X, 72 X, 80 X, 86 X, 104 X, 120 X, AF, BV, BF, BX, BMX, L/LX, LNX, LSX, S, Free Metro. Ride

Free Metro. Ride (Circulator) RTD ordered special articulated busses to operate on the new and exciting Free Metro. Ride. It will compliment the existing Free Mall. Ride and provide weekday service approximately every 5 minutes from 6 a. m. -9 a. m. and 3: 30 p. m. -6: 30 p. m.

Operator Training (Ongoing) Total Operators Trained • Platte – 351 trained, 77 remaining (82% complete) • East Metro – 282 trained, 100 remaining (74% complete) • Boulder – 140 trained, 33 remaining (81% complete) • District Total – 773 trained, 210 remaining (79% complete) www. youtube. com/watch? v=C 6 pif 7 e_ekk

Current DUS Bus Facility

Union Station Communication and Outreach • Coordinated effort between Marketing, Public Relations, Public Information and Event Planning • Include information about bus concourse, Free Metro. Ride service and Market Street Station closure

Union Station Marketing • Broad-based marketing and advertising campaign – showcasing the overall benefits of Union Station (a city within a city) • Spotlighting individual transit elements – New bus concourse – Free Metro. Ride – Market Street closing – Future commuter rail – Connections to system

Marketing Campaign Goals • Raise awareness of elements of the new facility • Educate about new services • Build excitement for grand opening/event(s) • Drive people to attend the opening/event(s)

Marketing Tactics • • • Literature (folder, fact sheets, brochure) Billboards and outdoor On-vehicle advertising Print and digital ads Website and social media Radio Banners Street teams/events RTD ambassador program

Public Relations Goals • To provide clear, timely information to potential and existing riders on how to access the new bus complex and its services • To help users plan ahead for changes to their individual transit route(s) • To inform and engage all stakeholders about the bus concourse, Market Street Station Closure and Free Metroride

Internal Communications • RTD on the Road – Visiting all of the divisions during shift changes to distribute information and answer questions – Two presentations at Blake and Civic • Monday Morning Q – Ongoing information and updates about project information and employee opportunities • Friday Facts • thehub • Key Messaging – Provided to TIC, Board, other employees

External Communications • Public information sessions • Tours • Outreach to downtown businesses and residences – Presentations – Booths in lobbies • Outreach to specific communities – Bicyclists, ADA, suburban commuters, downtown residents, chambers of commerce, Colorado PIOs

Media Outreach • Media tours – Tour of DUS – Tour of Free Metro. Ride • Press kits – Information about DUS, Market Street and Free Metro. Ride – Distribution to all local media outlets (television, radio, print) • Community newspaper outreach • Targeted story pitching – Pitching stories of interest related to Union station, i. e. , Last bus pulling out of Market

Grand Opening Events • Employee Event – Saturday, April 26 – Carnival theme with games, activities and BBQ • Union Station Gala – Thursday, May 8 – Invitation Only – Seated dinner with past, present, future theme • P 3 (Public-Private Partnership) Roundtable – Friday, May 9 – Invitation only

Grand Opening Events (cont. ) • Bus Concourse Grand Opening and Ribbon Cutting Ceremony – Friday, May 9 – Begins at 12 p. m. • Bus Concourse Grand Opening Celebration and Block Party – Friday, May 9 – Follows ribbon cutting ceremony – Music, food trucks, activities and RTD Informational area 18

Questions?