UNESCO Portal Paris UNESCO HEADQUARTERS 2004 workshop UNESCO

UNESCO Portal Paris, UNESCO HEADQUARTERS 2004 workshop UNESCO OFFICE

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 1. Audience definition and follow-up 2. Structure of Information and Workflow 3. Management

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 1. Audience definition and follow-up - Define the overall goal of your website Presentation of the office (strategy, mission, staff, activities) Sharing of information and Communication tool Promotion of UNESCO’s action throughout the MAGHREB

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 1. Audience definition and follow-up - Indicators to verify if your website is achieving its goals At the moment no indicators have been used for verifying if we are currently achieving our goals Even though no action has been undertaken it seems to us that some of the following indicators should be taken into account : - Time spent per page - Number of hits - Number print-outs - etc.

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 1. Audience definition and follow-up - Define your website users Three type of users have been identified : - Public which look for information about UNESCO’s activities (partners, stakeholders, . . . ) - Visitors to the UN System website in Morocco (part of the UNCT) - Experts to download some background documents or papers

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 1. Audience definition and follow-up - Have you undertaken a user needs assessment/user testing? No action has been undertaken in this sense, but we feel the importance of user need assessment

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 1. Audience definition and follow-up 2. Structure of Information and Workflow 3. Management

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 2. Structure of Information and Workflow - The structure of your website’s content We structure our content following the template provided by SIMPLIFY which means that we have already integrated in the CMS approach and we have common structures with other SIMPLIFY websites.

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 2. Structure of Information and Workflow - Use of meta data keywords We are currently using some guidelines for the keywords related to our KOs : - Descriptive sentences - Comprehensive sentences - No repetition of words and/or keywords

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 2. Structure of Information and Workflow - The typical workflow for getting content into your website The following process describes the CURRENT SITUATION which is not the ideal WEB ADM CONTENT PROV. DIR/RABAT WEB ADM Forms are created and forwarded to content providers in order to enter the content Edit and elaborate content on each sector (programme officers) Approval of content and guidelines and orientation for content elaboration Publication in the web

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 2. Structure of Information and Workflow - The typical workflow for getting content into your website The following process describes the IDEAL SITUATION which is not the ideal WEB ADM helpdesk, image editing, layout editing, multimedia assets, … CONTENT PROV. DIR/RABAT CONTENT PROV. Edit and elaborate content directly on the web and gain approval from DIR Approval of content and guidelines and orientation for content elaboration Publication in the web

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 2. Structure of Information and Workflow - Mechanism for ensuring freshness of content onto your website Weekly meeting on Friday where a meeting is dedicated to one sector in order to update KOs CONTENT PROV. TOPICS SPECIAL Programme officers NATCOMS Projects Events News Publications Depending on workload, specials events can be updated at any moment

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 2. Structure of Information and Workflow - Editorial principles We look towards two elements : - Information distribution. Languages (we are currently offering downloads in Arabic, French and English). One of our major concerns is the lack of websites in arabic language. Our Office is currently being involved in joint projects with ISESCO concernig the offer of arabic websites.

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 1. Audience definition and follow-up 2. Structure of Information and Workflow 3. Management

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 3. Management - The main roles of those implicated in running your website. Weekly meeting on Friday where a meeting is dedicated to one sector in order to update KOs WEB ADM EDITOR DIR RABAT Content publishing Multimedia assets Image editing Layout editing (text, . ) Programme officers General guidelines for content production Content qualification Editing Content research

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 3. Management - Financing your website development We are currently hosted by UNESCO HQ which means no expenses. In terms of equipment we use our server for email facilities and exchange of information among staff.

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 3. Management - Promotion of your website’s content. We are looking at several STEPS in order to promote our content PRIMARY SECONDARY OTHERS Newsletter Internet footer Newsgroups Database Publications Radio Press TV

UNESCO Portal workshop 200 Paris, UNESCO HEADQUARTERS 4 Thank you UNESCO Portal Contribution from UNESCO RABAT workshop http: //portal. unesco. org/rabat