UNDERSTANDING THE PUBLIC SAMUEL TAGAYUNRAMOS JR MCM FACULTY

UNDERSTANDING THE PUBLIC SAMUEL TAGAYUN-RAMOS, JR. , MCM FACULTY OF ARTS AND LETTERS DEPARTMENT OF COMMUNICATION AND MEDIA STUDIES UNIVERSITY OF SANTO TOMAS

UNDERSTANDING THE PUBLIC

• Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment

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INTERNAL PUBLIC RELATIONS • The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics. ” • When it comes to internal PR, the “public” is an organization’s employees or board members. While PR typically involves mass media, internal PR does not. And while it may be overlooked, internal PR should be an important part of any organization's communication strategy.

EXTERNAL PUBLIC RELATIONS • External communication is the conveyance of information from within your organization to an external audience or media outlet. Do you ever receive newsletters from a company with which you do business? Have you ever seen an author or speaker’s One Sheet or been given a printed brochure outlining the types of services a company can perform? Have you ever written a “Letter to the Editor? ” These are all examples of external communication and help convey an organization’s messaging to outside entities that need be apprised of its activities. These entities may include customers, prospects, referral sources vendors, or members of the media. • The end goal for your external communications plan may be to develop or increase awareness of your products or services; increase brand recognition; attract investors or sponsors, etc. Let Debbie Goetz Media Connections help your organization craft an external communications plan that will contribute to continuing success and profitability.