Understanding Mobile Handheld Device Use and Adoption An

Understanding Mobile Handheld Device Use and Adoption 董佳雯 张馨元 陈博

• An Exploratory research project • IPO Model Input: user characteristics, message/task characteristics… Process：two interacting use subprocesses of exploration and experimentation, assessment Output：outcome of the use process, the actual adoption decision/behaviors

Inputs: Factors influencing use • Individual Characteristics -Age -Technology self-efficacy -Cultural origin • Technology Characteristics -Interface -network capabilities

Inputs: Factors influencing use • Communication/Task Characteristics -Number of interacting participants -Immediacy of response desired -Volume of response desired -communication objectives • Modalities of Mobility -Traveling, wandering, and visiting

Inputs: Factors influencing use • Context -Economics factors and technological infrastructure -Social factors -Critical mass

The Use Process First Step – Choice of appropriate medium of communication and the level of synchronicity – Choice of extent mode, and exclusiveness of use – Adjustment of cognitive frame regarding technology

The Use Process Second step – Functional Impact on functional effectiveness and efficiency and on interpersonal relationships – Psychosocial outcomes – Relational Changing relationships among individuals

Output—adoption outcome A positive experience with the use process, reflected in favorable assessment in terms of functional, psychosocial, and relational, outcomes, influenced adoption decisions and behavior. • continuity of use over time • resource commitment

Conclusion The areas of m-communication and mcommerce are promising, yet confusion is abundant. While we do not claim the findings presented here are exhaustive, we are hopeful the holistic framework presented will be valuable in advancing knowledge in the emerging area of m-communication and mcommerce.

IPO model

TTF model Task-Technology Fit

TTF model

TTF model

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