UNDERSTANDING MILLENNIAL INSURANCE CONSUMERS agent for the future

UNDERSTANDING MILLENNIAL INSURANCE CONSUMERS agent for the future™ Meeting guide

MEETING AGENDA 1. 2. 3. 4. 5. Introduction Meeting objectives Overview video Key points from the report Take action!

AGENT FOR THE FUTURE™ • Agent. For. The. Future. com exists to help all independent agents succeed. • We share actionable insights, practical advice and agency success stories to help agents thrive today and evolve to take advantage of new opportunities in the future. • Understanding Millennial Insurance Consumers is part of a new series designed to help you attract millennial consumers.

MEETING OBJECTIVES By the end of the meeting you should be able to: 1. Describe widely held myths about millennial consumers. 2. Construct a personal inventory of skills that will help you attract millennial consumers. 3. Identify opportunities within your sphere of influence to attract and retain millennial consumers.

HOW WOULD YOU DESCRIBE MILLENNIAL INSURANCE CONSUMERS? What do you think?

KEY POINTS FROM THE RESEARCH Millennial Consumers

MILLENNIALS CARE ABOUT MORE THAN JUST PRICE

MILLENNIALS WANT YOU TO HELP THEM BECOME INFORMED CONSUMERS

MILLENNIALS WANT TO WORK WITH AGENTS WHO:

MILLENNIALS ARE LOYAL CUSTOMERS

MILLENNIALS SHOP ONLINE BUT ULTIMATELY VALUE THE HUMAN TOUCH

WHY DOES THIS MATTER? Millennials will make up much of the insurance market for the next few decades, creating a tremendous opportunity for IAs!

ACTION TIME! Get ready to brainstorm!

ACTION TIME! Based on the research, what skills and abilities do you have that will help your agency attract millennial insurance consumers? 1. Make a list of your top five skills and abilities 2. Share your top one or two with the group

ACTION TIME! Based on the research and reflecting on your agency, what opportunities do you see to attract millennial insurance consumers? 1. Make a list of the top five opportunities you see in your agency 2. Share your top one or two with the group

ONE ACTION What’s one action that you can commit to? Share with the person next to you.

THANK YOU! Agentforthe. Future. com