Understanding Microsoft Partner Programs for Designers Developers and

Understanding Microsoft Partner Programs for Designers, Developers, and Agencies Bill Vlandis / Håkan Söderbom Microsoft Corporation

Understanding Microsoft’s Programs Agenda

Engaging with Microsoft Silverlight Partner Initiative Microsoft Hosting Visual Studio Community Industry Program, VSIP Mercury Artists in Residency, Microsoft Partner Ai. R Program, MSPP

Microsoft Partner Program The OFFICIAL MICROSOFT PROGRAM for PARTNERS “Microsoft…with the largest and one of the oldest channel programs in the business…topped the list of vendors driving partner profitability. Nearly 65 percent of the VAR Business 500 said the software giant helps improve their bottom lines. ” (Profit driving vendor partners, CRN. com, June 11 2007) Target Audience Gold Certified Registered for y c ten ent e mp lopm o e c S Dev D C eb W th wi k c s Pa tion n u tio ol Ac eb S t W olki To

Microsoft Partner Program Benefits Market Support Business Training Products and Tools Product Training Next Steps • Go to www. partner. microsoft. com/web Technical Support Partner Ecosystem Requirements • $0 cost • Online registration which includes individual and company profile • Yearly re-profiling requirement

Microsoft Partner Program Benefits Solution Profiler Market Support • Campaigns • Solution Profiler • S & M Collateral Become part of a large online referral community for prospective customers Campaigns • Leverage Campaign Materials • Align to customer campaigns Next Steps • Go to www. partner. microsoft. com/web Requirements • $0 cost • Online registration which includes individual and company profile • Yearly re-profiling requirement

Microsoft Partner Program Benefits Action Pack Products and Tools MAPS includes: • Desktop software • Servers • $’ 000’s worth of software • UD$299 per year! Requirements Web Solution Toolkit …no additional cost. Contains: • Visual Studio Standard 2008 • Expression Studio Next Steps • Go to www. partner. microsoft. com/web • $0 cost • Online registration which includes individual and company profile • Yearly re-profiling requirement

Microsoft Partner Program Benefits Online ROI Training Business Training • S & M Training • Whitepapers • ROI Guidance • How to define ROI? • Why is it important to your clients? S&M Training and Resources • Marketing for Leads Guide • Partner Insights and Sales Resources • Expert columns • Marketing Training Next Steps • Go to www. partner. microsoft. com/web Requirements • $0 cost • Online registration which includes individual and company profile • Yearly re-profiling requirement

Microsoft Partner Program Benefits Partner Ecosystem • Channel Builder • MS Events • Find a Partner Channel Builder • By Solution • By Opportunities • By Partner Type Requirements Solutions Directory • Search for other partner solutions from: - BI Partners - Small and Large SI’s - Infra Partners - Mobility Partners Next Steps • Go to www. partner. microsoft. com/web • $0 cost • Online registration which includes individual and company profile • Yearly re-profiling requirement

Microsoft Partner Program Benefits Staffed Community Newsgroups Technical Support Business Critical Phone Support 8 hr SLA Managed Newsgroup launching 21 April 08 Online Self Help • MSPP Support extended to all Dev & Design tools • Comprehensive Online Knowledge Base • Technet online • MSDN online Next Steps • Go to www. partner. microsoft. com/web Requirements • $0 cost • Online registration which includes individual and company profile • Yearly re-profiling requirement

Engaging with Microsoft Breadth Hosting Community Silverlight Partner Initiative Mercury Microsoft Partner Program, MSPP Visual Studio Industry Program, VSIP Artists in Residency, Ai. R

Bill Mercury Design and development benefits for… …Agencies, primarily early adopters of UX/Design technologies.

Bill Mercury Benefits • Expression Studio • Local Instructor Led Workshops (40 events, subject to availability) & Online Training • Demos/Samples/Access to ‘How-to Content’ • Free Design & Web Developer Support • Stay connected to the latest software and the latest content Next Steps Visit http: //mercury. visitmix. com/ Request membership: “Mercury Program Information” Form Requirements • Invitation Only • Participate via Field User Experience Evangelists

Engaging with Microsoft Silverlight Partner Initiative Microsoft Hosting Visual Studio Community Industry Program, VSIP Mercury Artists in Residency, Microsoft Partner Ai. R Program, MSPP

“Silverlight Partner Initiative” Marketing, technical and deployment benefits for… ISVs/IHVs (Encoding, Editing) Service Providers (CDNs, ASPs, Syndication, Advertising, DRM) Agencies (Design, Development) About xxx agencies Three levels of membership Standard Alliance Premier

"Silverlight Partner Initiative" Benefits Standard Alliance Premier . Partner directory Microsoft Silverlight mixers Third-party case studies Secure partner portal Microsoft Silverlight partner event Training at your office “Powered by Microsoft Silverlight” logo Trade-show activity Early Adopter Program (EAP) Training MSFT executive quotes Microsoft press releases Business development contact Microsoft quotes Showcase your customers

"Silverlight Partner Initiative" Benefits Standard Alliance Premier . Partner directory Microsoft Silverlight mixers Third-party case studies Secure partner portal Microsoft Silverlight partner event Training at your office “Powered by Microsoft Silverlight” logo Trade-show activity Early Adopter Program (EAP) Training MSFT executive quotes Microsoft press releases Business development contact Microsoft quotes Showcase your customers

"Silverlight Partner Initiative" Benefits Partner directory Microsoft Silverlight mixers Third-party case studies Secure partner portal Microsoft Silverlight partner event Training at your office “Powered by Microsoft Silverlight” logo Training Microsoft press releases Microsoft quotes Showcase your customers (mo stly )P roa ctiv e Alliance (mo stly )S elf ser vic e Standard Trade-show activity Premier . Early Adopter Program (EAP) MSFT executive quotes Business development contact

"Silverlight Partner Initiative" Requirements Standard Alliance 1 new customer each year 10 new customers each year Premier . 30 new customers each year Create Microsoft Silverlight-based landing page on your company web site Feature “Powered by Microsoft Silverlight” logo on your company web site Silverlight landing page Feature Microsoft Silverlight-based video and/or customer testimonial on your web site

Engaging with Microsoft Silverlight Partner Initiative Microsoft Hosting Visual Studio Community Industry Program, VSIP Mercury Artists in Residency, Microsoft Partner Ai. R Program, MSPP

Artists in Residency (Ai. R) Rigorous, 10 -day deep-dive Expression & Silverlight real-world lab environment covering design and development. . . …for Agencies driving business and leading with Silverlight 10 partners teams Invitation only One designer Barbara One developer

Artists in Residency (Ai. R) Benefits § Access to pre-release bits § Training delivered by product team members § Personalized technical support, including Microsoft mentors § Opportunity to deliver real-world application that is marketed by Microsoft § Provide actionable feedback to product teams § Superb infrastructure: Team offices, laptops, 24/7 lab access, catered meals… § Network, Network – product, marketing, customer teams Requirements • Invitation-only Next Steps • Learn more @ the MIX Sandbox • 1 Designer + 1 Developer team • Create a cutting-edge application in 10 days

- Delivered by Program Managers, Product Groups, Technical Evangelists ~ 2 days - Brainstorm & Finalize - Design & Development - Technical Support Feedback - x. Studio & Silverlight Training Real-World Application Training The Program Artists in Residency - Product Group Brainstorming Sessions - Feedback on Alias - Formalized Feedback Reports ~ 7 days including weekend Next Steps For additional information, contact Barbara Lovelace (barbaral@microsoft. com) or Nishant Kothary (nishkoth@microsoft. com)

Engaging with Microsoft Silverlight Partner Initiative Microsoft Hosting Visual Studio Community Industry Program, VSIP Mercury Artists in Residency, Microsoft Partner Ai. R Program, MSPP

Microsoft Hosting Community New program that extends MSPP with tools and resources to lower operational costs while increasing revenue … …for all hosters, hosting resellers and potential hosters Three levels of membership (based on MSPP) Brad Registered Certified Gold

Microsoft Hosting Community Benefits § Marketing resources: § Marketing playbooks § End-customer targeted offer catalogs and marketplace § Exclusive event invitations § Monthly hosting industry newsletter § Technical resources § Deployment guidance § Access to TAP programs § Technical training invites and vouchers Next Steps • Launching Mid April at http: //partner. microsoft. com • contact Brad Jarocki (bradjar@microsoft. com for more info Requirements (Certified and Gold Only) • 2 x MCTS (Exam 70501) • 3 x Customer References • 75 processor licenses or 3, 000 SALs reported via the Service Provider Licenses Agreement (SPLA) in the last 12 months

Engaging with Microsoft Silverlight Partner Initiative Microsoft Hosting Visual Studio Community Industry Program, VSIP Mercury Artists in Residency, Microsoft Partner Ai. R Program, MSPP

Visual Studio Industry Partner Program …for companies developing or distributing an approved product that integrates with or extends Visual Studio or Visual Studio Team System. Technical and marketing support … Three levels of membership DS Affiliate Alliance Premier

Visual Studio Industry Program Benefits Business Insight Affiliate Alliance Premier Access to Market Research Exclusive VSIP Portal VSIP Summit and Dev. Conf Newsletter Technical Enablement Tools and Support Training Requirements Developer Clinics Access to Early Technologies Marketing Benefits Affiliate Alliance Premier Featured Partner on MSDN Internal Microsoft promotion Optimized for Visual Studio Logo Press Activities Next Steps • Visit www. vsipmembers. com • For more information, contact vsipinfo@microsoft. com. Affiliate Membership • $0 • enables developers to generate PLKs and SLKs Alliance Membership • Annual fee: $3, 000/year • 3 year contract Premier Marketing Membership • Annual fee: $10, 000/year • 3 year contract

Engaging with Microsoft Breadth Hosting Community Silverlight Partner Initiative Mercury Microsoft Partner Program, MSPP Visual Studio Industry Program, VSIP Artists in Residency, Ai. R

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U. S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.