Understanding Generational Differences Engaging the Next Generation What

+ Understanding Generational Differences

+ Engaging the Next Generation What we hope to cover in this workshop n Understanding Generational Differences n Understanding the Trends in Travel n Tools for Engaging the Next Generation

• Born: 19611979 • Age in 2015: 36 -54 years old Generation Y • Born: 19461960 • Age in 2015: 55 -69 years old Generation X • Born: 19281945 • Age in 2015: 70 -87 years old Boomers Four Generations Traditionalists + • Born: 19801995 • Age in 2015: 20 -35 years old

+ Traditionalists, Silent Generation Born 1928 -1945 Brazil China Germany Russia United States Modest Hard Working Disoriented and disillusioned Fatalistic and enduring Loyal Joiners Respectful Idealistic re. Communism Disinterested in politics Hardworking Respectful Risk Averse Relationship Oriented Hardworking Respectful of Authority Fiscally conservative Source: Generations and Geography: Understanding the Diversity of Generations around the Globe; Tamara J. Erickson

+ How to care for Traditionalists n Communicate by mail or Face to face n Be respectful of position n Follow protocols n Value loyalty, traditions

+ Baby Boomers Born 1946 -1960 Brazil China Germany Russia United States Materialistic consumers Rigid and authoritarian Competitive Politically cautious Loyal to the party Psychologically responsible for relieving guilt Patriotic Antiauthoritarian Idealistic View work as service to the country Activists Educated men and possessive mothers Idealistic Source: Generations and Geography: Understanding the Diversity of Generations around the Globe; Tamara J. Erickson

+ How to care for Boomers n Meet by phone or face-to-face n Show personal appreciation n Treat them as equals n Be democratic, nor bureaucratic n Say “we need you” n Hear their input n Leverage their knowledge n Value teamwork

+ Generation X Born 1961 -1979 Brazil China Germany Russia United States Self-reliant Educated Career Oriented Self-reliant Self reliant Wary Sacrificing for the Common Good Focused on self and family Hyperresponsible for parents and children Mistrustful Familycentric Committed to their children Cautious about national identity Short-term Dedicated parents Source: Generations and Geography: Understanding the Diversity of Generations around the Globe; Tamara J. Erickson

+ How to care for Generation X n Communicate by voicemail or email n Support training and growth n Give them freedom n Think Globally n Don’t micromanage n Give timely, specific feedback n Make it fun n Value diversity

+ Generation Y, Millenials Born 1980 -1995 Brazil China Germany Russia United States Immediate Immediate Optimistic High selfesteem Financially pressured Proud of country Optimistic Digital natives Digital natives Source: Generations and Geography: Understanding the Diversity of Generations around the Globe; Tamara J. Erickson

+ How to care for Generation Y n Communicate by Instant Message (IM) or Text n Give awards/certificates n Value civic duty n Be collaborative n Coach and support them n Provide flexibility n Care about their personal goals n Promote volunteerism n Value their technical savvy