Understanding Drivers of Change Within a Wireless Operator

Understanding Drivers of Change Within a Wireless Operator PATRICK NOLAN

Why Are We Here?

That’s Amazing! How are you going to do this? !

Let’s work with these two drivers

Let’s work with these two drivers Customer Expectations

Let’s work with these two drivers Customer Expectations Available Technology

Let’s work with these two drivers $ Customer Expectations $ Available Technology

Let’s get started!

In the beginning, there was sparse coverage across the city Site coverage Switch Location

People didn’t like dropping calls, so we filled in the holes Site coverage Switch Location

Coverage was good, but the network began congesting. Site coverage Switch Location

Then came UMTS, and data demand exploded Site coverage Switch Location

Let’s zoom in… Site coverage Switch Location

Things are looking pretty crowded Site coverage Switch Location

It’s getting expensive to keep customers happy. $ Customer Expectations $ Available Technology

Throughput: UMTS vs LTE Note: From “Performance Comparison of UMTS and LTE on The Basis of Data Rates” by INTERNATIONAL JOURNAL OF ELECTRONICS AND COMMUNICATION ENGINEERING & TECHNOLOGY (IJECET). Retrieved from https: //www. academia. edu/5336059/Performance_Comparison_of_UMTS_and_LTE_on_The_Basis_of_Data_Rates

What about the cost of UMTS vs LTE? Note: From “UMTS vs. LTE: a comparison overview Unik 4230: Mobile Communications” by Khai Vuong. Retrieved from http: //folk. uio. no/kaiv/3 g 4 g_ktv 2011. pdf

Great, we have LTE. Now what? Site coverage Switch Location

New demands cause more extreme capacity issues Site coverage Switch Location

DAS and small cells are great solutions Site coverage Switch Location

Let’s Summarize Customer Expectation Technology Available Operator Action Revenue Operational Cost

Let’s Summarize Customer Technology Operator Expectation Available Action A wireless phone 1 G, 2 G Build basic network Revenue Operational Cost

Let’s Summarize Customer Technology Operator Expectation Available Action A wireless phone 1 G, 2 G Build basic network Don’t drop calls 1 G, 2 G Build more sites Revenue Operational Cost

Let’s Summarize Customer Technology Operator Expectation Available Action A wireless phone 1 G, 2 G Build basic network Don’t drop calls 1 G, 2 G Build more sites Fix congestion 2 G Build more sites Revenue Operational Cost

Let’s Summarize Customer Technology Operator Expectation Available Action A wireless phone 2 G Build basic network Don’t drop calls 2 G Build more sites Fix congestion 2 G, 3 G Build more sites Faster data 2 G, 3 G Build UMTS Revenue Operational Cost

More Summarizing Customer Expectation Technology Available Operator Action Revenue Operational Cost

More Summarizing Customer Expectation Even more data Technology Operator Available Action 2 G, 3 G, LTE Build more UMTS Revenue Operational Cost

More Summarizing Customer Expectation Even more data Still not enough! Technology Operator Available Action 2 G, 3 G, LTE Build more UMTS 2 G, 3 G, LTE Build LTE Revenue Operational Cost

More Summarizing Customer Expectation Even more data Still not enough! Technology Operator Available Action 2 G, 3 G, LTE Build more UMTS 2 G, 3 G, LTE Build LTE Fix throughput hotspots 3 G, LTE, DAS, Build over hot small cell spots Revenue Operational Cost

Let’s look into the future Customer Expectations • Latency • More video streaming Available Technology • 5 G • SDN/NFV

Thank You!