Understanding Citizens Rail How social outreach can encourage

Understanding Citizens’ Rail – How social outreach can encourage involvement by the public in their rail services and change attitudes towards rail Nick Davies (University of Central Lancashire) Dominik Elsmann (Aachener Verkehrsverbund) Marco Trienes (RWTH Aachen University)

Introduction 2 Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015

Citizens‘ Rail 3 Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015 Source: Citizens’ Rail 2014

Citizens‘ Rail § Measures within the project are diverse Revitalisation of station buildings More train services Feasability analysis and planning Marketing § Focus on participation Involving the local community Engaging with hard to reach groups 4 § Evaluation & empirical fieldwork § Transnational student masterclass § Practitioner Toolkit Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015

Citizens‘ Rail 5 Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015 Source: Citizens’ Rail 2014

Conceptual Background: Community Rail „‘Community rail development’. . . is about involving local Local communities in hundreds Planning of different ways with their local railway: from looking after station Environment gardens to involving children in arts projects, live music and beer on Value for local trains and taking money over unused station buildings. ” (Salveson 2013: Kap. 7) Service Stations Trains Community Local Economy 66 Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015 Information Management Based on Salveson 2013: Kap. 7 Zit. : Smart Growth UK 2014: Abs. 3

Conceptual Background: Community involvement PARTICIPATION & SOCIAL INNOVATION New strategies, concepts, ideas, organizations and practice that meet social needs paradox of participation ladder of citizens‘ participation Emergence, implementation and diffusion of new social practices as a result of participatory governance? Zapf 1989, Howaldt / Jacobsen 2010, Moulaert et al. 2005 & 2007 Arnstein 1969, Salveson 2013 chart : authors‘ diagram based on Reinert/Sinning 1997 7 Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015

Conceptual Background: Regional Governance REGIONALE GOVERNANCE Regional stakeholders, network, decision making process, multilevel, visions and measures „Community rail involves local people and organisations working in partnership to improve their local railways. ” (Df. T 2013: Abs. 1) Benz 2004, Benz/Fürst 2003, Fürst 2001, Pütz 2004 8 Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015

Evaluation cycle n Evaluation of mobility behavioural change (MAX & MAX-SUMO), passenger statistics n Evaluation of changes in citizens participation & engagement → Identify new indicators for social & governance dimension of regional rail 9 Something has been changed. Implementation (measures/ actions) Status quo → needs → objectives What needs to be changed & why? benchmarking results & objectives Which indicators/ assessment criterion are relevant? Design How to do it? subject of evaluation approach & methods resources measurement procedure data & information collection data & information analysis Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015 based on: SCDC 2011

Methods: Quantitative study n Internet based survey n 5 catchment areas n Rail user and non-user 10 Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015

Methods: Qualitative study n Follow-up survey by email n 3 open ended questions n Also an internal partner survey and transnational student masterclass 11 Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015

Results § Quantitative study Mix of regular car users and public transport Train is more important for work, bus for shopping Car Q 6: For each journey purpose please indicate your most frequent means of transport (percentages)? Work Education Shopping Social Visit Leisure Health Care Car 35. 6 6. 5 44. 1 43. 8 35. 3 32. 6 Bus 7. 6 3. 2 16. 5 10. 6 9. 1 12. 1 Train 11. 8 6. 8 3. 8 13. 5 10. 9 2. 4 12 Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015

Results Q 7 Thinking again about your most frequent journey, please choose the statement below that best describes your current situation. 40. 0 35. 0 30. 0 25. 0 20. 0 15. 0 10. 0 5. 0 0. 0 I am not aware of There are no train There are train any train services that I services, but I I could use have not used them 13 I am considering I have used the using trains, but train but am not haven´t done so sure if I will do so yet again Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015 I use the train regularly I have used the train, but no longer do so

Results § § § § 14 Ticketing is the most prominent theme Interconnectivity was also important Crowding Timetabling Cycles Security Later trains Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015

Results § § § 15 Internet most prominent source of information Additionally, the station and more specifically the staff are important sources 75% had heard of the measures (Successful marketing). Involvement in railways is important Participation in local planning processes, (most prefer online). Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015

Conclusion § § On the whole, citizens want to be engaged with local railways. Successful innovations and approaches for social outreach. § Welcoming stations § Interaction between station staff and citizens § A community hub § Tangible rewards and results § Engaging with the full range of citizens 16 Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015

Conclusion § § § 17 Numerous barriers still exist Physical interventions can improve access and attractiveness of rail More study needed, particularly to encourage inclusivity (ie the masterclasses) Understanding Citizens‘ Rail Nick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22. 05. 2015

Thank you for your attention! More information www. citizensrail. org Nick Davies NJDavies@uclan. ac. uk Dominik Elsmann d. elsmann@geo. rwth-aachen. de Marco Trienes Marco. Trienes@geo. rwth-aachen. de