UNDER STRICT EMBARGO FOR PRINT UNTIL 23 rd
UNDER STRICT EMBARGO FOR PRINT UNTIL 23 rd APRIL 2014 – CAN RUN ONLINE FROM 22 ND APRIL KEY STATS – BIRDS EYE RESEARCH How many times do you eat? • 1 in 5 (20 per cent) eat over six times a day for women. Men 16% • Over 1 in 10 under 25’s (11 per cent) eat over seven times in a day, compared to just 4 per cent of over 55’s How long does it take you to prepare an evening meal at the weekend • 20% spend over an hour preparing • Over ¼ of us (27 per cent) only have a handful of meals that they roll-out each week How often do you eat the following • Over a quarter (26 per cent ) have their breakfast on their commute • Half of us (50%) never have a proper lunch break and instead eat at our desks • time for brunch • 85% of us admit to snacking throughout the day Average time to spend at the dinner table during the week? • 25 minutes • 43% spend less than 20 mins – • Of those 79% are men 81% of us (over ¾’s) will snack after their What is your favourite meal occasion? • Over half of Brits (52%) reveal that dinner is their favourite meal time Who does the majority of the cooking? • 37% of men feel that their partner does the majority of cooking with almost three-quarters of women (71 per cent) feeling that they take on the majority of the household cooking • Takes on average 37 minutes to prepare and evening meal during the week whereas on the weekend 1 in 5 (20 per cent) will take over an hour What do you tend to eat your dinner from? • 1 in 20 (5%) of us are likely to eat from a bowl or straight from the pan • Men are more likely to do this with a 5 th admitting Where do you eat your evening meal? • Over 1 in 5 (21 per cent) always eat their evening meal at the dinner table • 84% admit to eating at the dinner table when they can but 17% admit that they have eaten dinner in bed • 1 in 10 (11 per cent) have eaten their dinner at the office • 1 in 10 (11 per cent) have eaten their dinner in the car What types of conversation do you have during a typical evening meal • Only 15% talk about their relationship (as the number one topic) over the evening meal compared to 30% who discuss work most regularly Importance of mealtimes • 66 per cent feel that it is important to get the family around the table for dinner • But a third of us (33 per cent) believe that it is getting increasingly harder to do this • Nearly half (49%) believe mealtimes are the best time for conversation but only 1/5 (21 per cent) rarely sit down together Average time to spend at the dinner table at the weekend? • 29 minutes • Almost one in five (19 per cent) spend over 40 mins Food shopping • 20% suffer from food going off before they get around to cooking with it • 69% have frozen vegetables in the freezer • 3. 3 is the average number of people round a dinner table • Almost 1 in 10 (9 per cent) will have over 6 people around the dinner table • 3. 4 is also the average for under 25 s What is the main topic of conversation during a typical evening meal • Family – 32% • Work – 30% • TV – 18% • Football - 16% • Celebs – 13% How do you get distracted at the dinner table: • 38% have sent a text whilst eating • Just under half (46%) have used the internet whilst eating How would describe the majority of their cooking as… 1. British – 65% 2. Italian – 16% 3. Indian – 8%
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