UNCW Infomercial Assignment 4 Purpose At the end

Purpose At the end of your presentation, your audience will purchase/utilize a UNCW product

Required Elements Speech of Introduction Monroe’s Motivated Sequence organization Audiovisual Aids Minimum of five

Speech of Introduction • • To introduce the speaker To introduce the topic To

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Call to action

Attention Gain the audience’s attention Replace this step with Speech of Introduction Incorporate one

Need Establish UNCW problem that should concern audience Personalize the need Insert audiovisual aid

Satisfaction Identify a UNCW product/service that will satisfy the need Be specific Insert audiovisual

Visualization Give audience a sense of what life would be like using UNCW product/service

Call to Action Tell audience specific action needed to access UNCW product/service Provide simple,

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UNCW Infomercial Assignment 4

Purpose At the end of your presentation, your audience will purchase/utilize a UNCW product or service.

Required Elements Speech of Introduction Monroe’s Motivated Sequence organization Audiovisual Aids Minimum of five sources

Speech of Introduction • • To introduce the speaker To introduce the topic To arouse interest in the speaker To arouse interest in the topic

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Call to action

Attention Gain the audience’s attention Replace this step with Speech of Introduction Incorporate one source here (consider a definition, quote or statistic)

Need Establish UNCW problem that should concern audience Personalize the need Insert audiovisual aid here (consider live role play or video) Incorporate at least two sources

Satisfaction Identify a UNCW product/service that will satisfy the need Be specific Insert audiovisual aid here (consider an overhead) Incorporate at least two sources

Visualization Give audience a sense of what life would be like using UNCW product/service Use positive or negative visualization approach Insert audiovisual aid here (consider video or live role play)

Call to Action Tell audience specific action needed to access UNCW product/service Provide simple, clear, easy-to-follow steps Conclude presentation with “This concludes Group #’s infomercial”

Example Touch N Brush