UNCONVENTIONAL LEADS UNCONVENTIONAL LEADS Uses any device that

UNCONVENTIONAL LEADS

UNCONVENTIONAL LEADS • Uses any device that will attract attention, arouse curiosity, or sustain interest. • Also known as novelty leads. Used when. . . • When the facts are not entirely straight news • When the purpose is to arouse the reader’s interest, not to satisfy it.

TYPES OF NOVELTY LEADS PUNCH (STARTLER OR ASTONISHER) LEAD • Consists usually of a short, snappy sentence, set off in a paragraph by itself • Used when one fact is extremely important or startling Now that the Federal Communication Commission has repealed the fairness doctrine, broadcasters will finally have the opportunity to be fair.

TYPES OF NOVELTY LEADS BACKGROUND LEAD • Consists of sentences describing an event which the background overshadows the individuals who participate in it. • Used often for stories about carnivals, dances, gym exhibitions, music festivals, and homecoming events

TYPES OF NOVELTY LEADS BACKGROUND LEAD Lucban, a picturesque town nestled at the foot of majestic Mt. Banahaw, is the place where hordes of out-of-town visitors and devotee farmers converge to take in the fiesta delights, the dazzling sights and the carnival atmosphere at the town plaza.

TYPES OF NOVELTY LEADS DIRECT QUOTATION LEAD • Consists of a speaker’s direct words • Used when what is said is more striking or important than the person who made the statement “I am sorry, ” said Gloria Macapagal-Arroyo, president of the Philippines

TYPES OF NOVELTY LEADS QUESTION LEAD • Consists of (a series of) a question usually set of in a paragraph by itself. • Used only when the question is the crux of the story Is it livelier baseball or deader arms? Is it stronger athletes or lighter bats? This much is certain: be it a livelier ball, there haven’t been these many strikes since Ray Hobbs

TYPES OF NOVELTY LEADS DESCRIPTIVE LEAD • Consists of a description of either a person, place or event. • Used when comparatively few words can formulate a vivid image in the reader’s mind.

TYPES OF NOVELTY LEADS A lumbering black rhinoceros and her calf ambled along in the glow of an African dawn. A giraffe munched from the top of a thorn tree, and a herd of cape buffalo turned threatening stares on a red Toyota

TYPES OF NOVELTY LEADS CONTRAST LEAD • Should be sharp and vivid to be effective. • Used to point up opposites and extremes. Bright lights, tinsel and expensive toys are on display in the shop windows, but it will be a bleak Christmas for hundreds of poor families in the re-located areas.

TYPES OF NOVELTY LEADS LITERARY, HISTORICAL, OR MYTHOLOGICAL ALLUSION LEAD • Consists most frequently of a quotation or a reference to a literary, historical, or mythological character. • Used when the reference is natural and appropriate. Ferdinand Marcos crossed his rubicon when he called for a snap election.

TYPES OF NOVELTY LEADS PARODY LEAD • Consists most frequently of a parody of a wellknown song, poem, quotation, book or motion title • Used only when the parody is appropriate and easily recognized and not trite. WOMAN power. The hand that rocks the cradle stretches out to active leadership in lay participation in church apostolate.

TYPES OF NOVELTY LEADS ATMOSPHERE LEAD • Consists of a group of words or phrases that help to portray the setting or mood for a reader. • Used only when the setting or mood of an event is interesting or significant.

TYPES OF NOVELTY LEADS ATMOSPHERE LEAD An oily gray smudge appears to hang menacingly over the metallic waters of the Gulf of Oman, where a line of oil tankers rolling gently at anchor stretches from one end of the horizon to the other. It seems an unlikely spot for history to be in the making, but. . .

TYPES OF NOVELTY LEADS SUSPENDED INTEREST LEAD • Consists usually of several sentences in which the reader’s interest is intensified as he continues to read. • Used most for news feature or feature stories which must be printed in their entirety to preserve their news interest.

TYPES OF NOVELTY LEADS SUSPENDED INTEREST LEAD Nude a Hot Property That Left Them Cold ORLANDO, FLA- Police here may not know much about art, but they know what they like, and they did not think highly of a print of a nude woman posting for a bearded artist In fact, the confiscated print prompted the derision in the evidence room and was headed for incineration when an official who was admiring the frame finally noticed the signature. Picasso, it said.

TYPES OF NOVELTY LEADS DIRECT ADDRESS LEAD • Addresses the reader Forget those onerous penalties for dipping into your certificate of deposit. More banks now let you withdraw from a CD before maturity, without paying a penalty.

TYPES OF NOVELTY LEADS STACCATO LEAD • Consists of a succession of several short phrases Camels. Swift horses. Charging tribesmen. Rifle fire. There are times when “The Battle for Afghanistan resembles an old-fashioned costume epic. ”

TYPES OF NOVELTY LEADS KNITTING THE FACTS TOGETHER • A coherent, smooth, easy-flowing lead may be achieved by deciding on the feature, arranging the other W’s in the descending order of importance, eliminating unnecessary details and using the right links.

UNDER KNITTING THE FACTS TOGETHER “WHEN” LINK • One of the sports writers’ favorites • Used when some action has taken place, or will take place, at a time when some other action has or will have taken place.

UNDER KNITTING THE FACTS TOGETHER “WHEN” LINK NASA’S last Atlas- Centaur rocket mission was placed in jeopardy Monday when a launch pad accident ruptured on empty fuel tank and slightly injured four technicians.

UNDER KNITTING THE FACTS TOGETHER “WHERE” LINK • The lead begins with an action which is transported to a place where some other pertinent action is put into motion. More than 170 people from India landed Sunday near a Nova Scotia village where they sought to escape the violence and religious strife at home.

UNDER KNITTING THE FACTS TOGETHER “AS” LINK • The lead begins with an action which is transported to a place where some other pertinent action is put into motion. Brig. Gen Alfredo Lim, Superintendent of the Western Police District (WPD), ordered yesterday a crackdown on illegal strikes in the city as he mobilized his men for the dismantling of all barricades in factories and firms in compliance with a directive by President Aquino.

TAKE HOME QUIZ • SHORT BOND PAPER • CLIP AND MOUNT FIVE UNCONVENTIONAL LEADS FROM A DAILY NEWSPAPER AND LABEL THEM ACCORDING TO THEIR CLASSIFIED GRAMMATICAL LEAD. INCLUDE THE TITLE OF THE STORY. • TO BE PASSED NEXT MEETING