UltraMobile PC Design An Introduction Otto Berkes General

Ultra-Mobile PC Design: An Introduction Otto Berkes General Manager Seiya Ohta Hardware Experience Architect Ultra-Mobile PC/Project “Origami” Mobile Platforms Division Microsoft

UMPC: Extending The PC Mobility Era MOBILITY Ultra Mobile PC Sub Notebooks/ Tablet PC Thin-n-Light Notebooks Full-Size Notebooks TIME

UMPC and Microsoft Mobility Solutions Windows Mobile Windows Vista Windows XP Tablet PC Pocket PC Notebook PC Ultra-Mobile PC Smartphone • New category of mobile PC Ultra-Mobile PC • Small, light weight form factor • Full Windows experience • Multiple input methods • Microsoft Touch Pack

UMPC goals and vision Create a new class of lifestyle PCs Device-like, desirable, affordable A full-power, full-fidelity digital companion Enable new scenarios for the PC More mobile, more natural interaction for on-the -go use, more natural fit into people’s lives and activities New software and peripheral opportunities

UMPC key usages “Go Everywhere. Do Everything” Communicate Email, IM, VOIP Connect Full-functionality networking, full-fidelity internet Entertain Music, videos, pictures Games Accomplish Full Windows PC functionality for common tasks organization, location and navigation, data and document access and review

Microsoft Touch Pack for Windows

Ultra-Mobile PC Experience

UMPC device examples

UMPC interaction example System behavior related basic function buttons • Power on/off button* (Sliding button highly recommended) • SAS button* • Direct media button** • Hold button** (Sliding buttons recommended) • Wireless on/off button*** UMPC navigation related buttons • Point control** • Right and left mouse click** • 4 way directional buttons** (Up, down, left and right. Up & down can be scroll type) • Enter button** • Page. Up and Page. Down buttons** UMPC Touch Pack related buttons • UMPC Program Launcher button* • Text Input Panel (TIP) button** UMPC setup related buttons • “Mobility Center” or “quick setup” button** (Display resolution toggle panel can be under this function) • Display resolution toggle buttons*** Convenience buttons • Volume control** • Mute*** • Transport control*** • MIC on/off**** * Required ** Highly desired *** Nice to have or use with caution

’ 06 UMPC Hardware Characteristics Seven-inch diagonal (or smaller) display Minimum 800 x 480 resolution Higher resolutions possible Under 2 pounds Resistive digitizer (touch screen) Touch, stylus, and thumb-based interaction controls 802. 11 b/g wireless, Bluetooth USB 2. 0 OEM-specific I/O: built-in VGA connector, CF slot, wired Ethernet, docking connector ~1 Ghz-class low-voltage CPU and integrated graphics Intel Celeron M, Intel Pentium M, or VIA C 7 -M, 915 GMS 1. 8” or 2. 5” hard drive Other OEM-specific features: Camera, mic array, built-in GPS receiver, digital TV tuner, fingerprint reader

UMPC Hardware Futures Connectivity Integrated WWAN solutions for “always connected” experience Display LED-backlit Lower power, more efficient scaling of brightness, no inverter 1024 x 600 7” designs expected 5” is other potential design center for even smaller devices Storage 100% solid-state possible I/O SD and SDIO CPU/chipset Smaller footprint, lower power, higher integration

Hardware Experience Architecture

Useful, Desirable and Delightful Ultra-Mobile PCs are tailored to consumers to provide end-to-end device like experiences

Hardware Experience Architecture Creating a new class of lifestyle PCs Device-like, desirable, affordable They need to look, feel and behave like devices while providing solutions not possibilities at compatible prices to competing devices In the device world, a branded end-to-end experience that is unique must be embodied in design including industrial design, interaction design and software UI design Consumers don’t have allocated IT budgets Their disposable incomes maybe allocated for their retirements, kids’ educations or luxury cruises Once they decide to spend their disposable incomes on devices, PCs probably won’t make it to short lists as most consumers in the target demographics own a PC or 2 Devices need to resonate personally with their needs and wants

Personal objects size comparison

Smaller isn’t always better

UMPC = Device Platform Applications and Services Touch Pack UMPC Essentials UMPC HW Experience, Form Factor & Accessories Device Brand/ID Entertainment Education Communication Fitness/Health Location Gaming

Tailored End to End Device Experiences Applications and Services Touch Pack UMPC Essentials UMPC HW Experience, Form Factor & Accessories Device Brand/ID Entertainment Education Communication Fitness/Health Location Gaming

Entertainment UMPC Concept Media consumption - including music and video, web browsing and online shopping, online chats and casual game playing – is a popular PC activity Any generic UMPC can be a viable option to a dedicated mobile media player. However, by architecting hardware (specifying just the right performance level) to focus on entertainment related features and optimizing cost and features, a UMPC can deliver a truly compelling entertainment experience Many casual game publishers are extremely interested in creating UMPC-optimized or focused content, and casual gamers are very popular among mobile PC users. Flash-based games are especially suitable for the UMPC

Entertainment UMPC Concept

Entertainment optimized HW

Entertainment Hardware Considerations Media transport control (such as Play and Pause) accessible both visually and physically from communication and functional points of view For continuous media consumption, the battery should last four hours (two feature movies) Hot-swappable battery while the device is turned on Direct media access could be enabled with a dedicated button Entertainment specific controls, buttons and other hardware features: Media transport control Volume and mute button Backlit buttons

Entertainment UMPC Button/control lock button Integrated device stand Video out (for both PC display and TV) Headset based remote control-ready audio jack Remote control Privacy screen (to avoid public viewing) Built-in stereo speakers

Education UMPC concept Applications and Services Touch Pack UMPC Essentials UMPC HW Experience, Form Factor & Accessories Device Brand/ID Entertainment Education Communication Fitness/Health Location Gaming

Education UMPC Concept The UMPC is an great solution for the education market (especially for Pre-K to 12) due to its touch interaction, Tablet/ink feature, rich natural I/O capability, and the power and the features of standard PCs, such as connectivity, small form factor, and lower cost There is a strong interest to use the UMPC as a paperless education platform There is a strong interest in use of UMPC for adult-level continued education

Education UMPC Pilot Program

Education UMPC Hardware Considerations Human factors suitable for children Light weight Rugged Easy to clean Ergonomic and fool-proof button layout Industrial design suitable for and attractive to children Accessories suitable for children A pencil size pen Personal identifier Protective case Classroom mass-battery-charging solutions Classroom power-distribution solution RFID tag

Education UMPC Hardware Considerations Remote tracker MIC array Quality speakers Screen protection Swappable cosmetic shell (for shared-use model) Biometric logon - Easy switching between parent/teacher and pupil mode Admin hardware application lock and parental control P 2 P, One 2 many selective spontaneous direct communication mode Adjustable palm rejection mode

Communication UMPC Concept Applications and Services Touch Pack UMPC Essentials UMPC HW Experience, Form Factor & Accessories Device Brand/ID Entertainment Education Communication Fitness/Health Location Gaming

Communication UMPC The UMPC can bring new richness and ease of use to mobile communications UMPC is a great fit for always-connected use with WWAN

Communication UMPC Concept

Communication Hardware Considerations Built-in keyboard Built-in WWAN radio All-day battery Instant-on or always-on Communication UMPC-specific controls, buttons and other hardware features: Auxiliary display Wireless switching button Built-in camera

Fitness/Health UMPC concept Applications and Services Touch Pack UMPC Essentials UMPC HW Experience, Form Factor & Accessories Device Brand/ID Entertainment Education Communication Fitness/Health Location Gaming

Fitness/Health UMPC concept The target audience for this category could be fitness and health conscious baby boomers The UMPC resonates well with users who are intimidated by PC technology but are yearning to take advantage of what the technology can offer Fitness and health maintenance are the main concerns of this demographic; the UMPC has the power to provide a rich set of services and applications to this growing segment of the population

Fitness/Health UMPC Concept

Fitness/Health UMPC Concept

Fitness/Health Hardware Considerations Friendly and approachable design Ease of discoverability of functions and usage Optimize architecture for essential functions Semi-rugged to be taken and used anywhere Extensive accessories and peripherals emphasizing affordance and accessibility Easy to use controls, buttons, and other hardware features: Clear and large icons Larger easy-to-use buttons Focus on essential controls

Location/GPS UMPC Concept Applications and Services Touch Pack UMPC Essentials UMPC HW Experience, Form Factor & Accessories Device Brand/ID Entertainment Education Communication Fitness/Health Location Gaming

Location/GPS UMPC Concept Combing always-connectedness and new location-based services can deliver a rich, on-the-go PC experience Many ISVs are currently developing innovative location-based services and applications The UMPCs in this category can be designed as mobile GPS UMPCs, built-in automotive GPS/entertainment UMPCs or application-specific mobile rugged UMPCs for existing GPS device channels Beyond PC and GPS vendors, the automotive industry and many vertical industries have expressed interest in UMPC can reduce a complexity of managing location and navigation devices and services.

Location/GPS UMPC Concept

Location/GPS UMPC Concept

Example: Location/GPS UMPC

Location/GPS UMPC Scenarios

Location/GPS UMPC Hardware Safety display glass for in-car use Shock and vibration tolerant Resistant to various environmental use conditions Weather proof Tactile interaction optimized control layout and button designs Power management Video-out for passenger entertainment use Hand strap and/or good grip built-in Outdoor viewable display Built-in GPS antenna GPS/Navigation specific controls, buttons, and other hardware features: Frequently used buttons should be designed for tactile interaction Standalone device should consider buttons and controls to be used by gloved hands Pen should also be designed for gloved hand used

Gaming UMPC Concept Applications and Services Touch Pack UMPC Essentials UMPC HW Experience, Form Factor & Accessories Device Brand/ID Entertainment Education Communication Fitness/Health Location Gaming

Gaming UMPC concept UMPCs that are designed for gaming could provide exciting alternative to dedicated mobile game devices Richer experiences through real 3 -D graphics capabilities, larger display size and ability to use Windows game technology can make games a great experience on UMPC Hardware vendors can address this market segment by using standard PC technology Game publishers can utilize existing PC games assets

Gaming UMPC concept

Gaming optimized HW design digital 8 -way a, b, x, y toggle analog paddle triggers analog paddle home row speakers

Gaming UMPC Hardware Considerations Easy to grab game-controller-like enclosure shape Gaming-specific controls, buttons, and other hardware features: Two analog control sticks Eight-way directional pad Four trigger buttons “X”, “Y”, “A” and “B” selection buttons Keyboard shortcut buttons User programmable buttons Accelometer Vibration feedback DX 9. L-compatible chipset

UMPCs enable dedicated device experiences for target market segments

UMPC links and resources Microsoft site http: //microsoft. com/umpc Community site http: //origamiproject. com UMPC Display Emulator http: //msdn. microsoft. com/mobility/tabletpc/u mpc/umpcbeta/default. aspx

UMPC call to action Design for. Low power Low cost Consumer market Consider. Key scenarios New and emerging technologies Consumer electronics industry trend Factor in. Interaction methods Clear value added and differentiated brand messages Builda great end-to-end product

© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U. S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.