UKCF COMMUNICATIONS UPDATE KIRAN RAMCHANDANI DIRECTOR OF COMMUNICATIONS

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UKCF COMMUNICATIONS UPDATE KIRAN RAMCHANDANI DIRECTOR OF COMMUNICATIONS

UKCF COMMUNICATIONS UPDATE KIRAN RAMCHANDANI DIRECTOR OF COMMUNICATIONS

NATIONAL MEDIA COVERAGE • CFs and disaster relief with a focus on Grenfell –

NATIONAL MEDIA COVERAGE • CFs and disaster relief with a focus on Grenfell – Guardian • Vital Signs – Guardian • Letter to the Chancellor – sector press • Please keep sending stories through that have potential for national coverage!

NATIONAL CAMPAIGN • Surviving Winter? Scoping out what that might look like • Views?

NATIONAL CAMPAIGN • Surviving Winter? Scoping out what that might look like • Views?

BRAND • Some CFs are still using the old UKCF brand! • What can

BRAND • Some CFs are still using the old UKCF brand! • What can we do to help?

CONFERENCE • Very positive feedback so far • Suggestions for improvement welcome • Any

CONFERENCE • Very positive feedback so far • Suggestions for improvement welcome • Any follow up themes?

POLICY • General Election – manifesto • Joint report with NCVO on dormant assets

POLICY • General Election – manifesto • Joint report with NCVO on dormant assets • Joint report with CAF on donor advised funds – due to launch on 17 October • Rejuvenated relationship with Government

PROGRAMMES • BSBT – Round 3 on 19 Oct • Comic Relief – underway

PROGRAMMES • BSBT – Round 3 on 19 Oct • Comic Relief – underway • Mars – Goodness Knows – pilot – big publicity drive in Jan 18 • Nationwide - pilot

YSA – I WILL WEEK • 20 -24 November • Opportunity to highlight progress

YSA – I WILL WEEK • 20 -24 November • Opportunity to highlight progress so far • How do we maximise this opportunity? – 5 big stories – one a day? – Photo/video footage? – Blogs – Intergenerational stories?

UPDATE ON DIGITS 2 & GDPR JESS LUONG

UPDATE ON DIGITS 2 & GDPR JESS LUONG

INTRO • Update on Digits 2 development in light of GDPR regulations • 1.

INTRO • Update on Digits 2 development in light of GDPR regulations • 1. Background, Change Review Panel • 2. Timeline • 3. Requirements & changes to Digits 2 – updated! • 4. Resources and links etc.

BACKGROUND & CHANGE REVIEW PANEL • Any changes made to Digits 2, including major

BACKGROUND & CHANGE REVIEW PANEL • Any changes made to Digits 2, including major ones, go through a panel • Purpose: review changes to Digits 2 and implement if suitable • Beyond GDPR: programmes, grants etc. • Members: • • • 2 UKCF staff 10 CF staff Chair: Steven Mackenzie, Development Officer at Essex CF

HYPHEN 8 Contractually defined amount of resource available to the CF network: Support in

HYPHEN 8 Contractually defined amount of resource available to the CF network: Support in the form of replies to cases submitted via Digits Training Development of new functionalities Level of resource available is finite and paid for through Digits subscriptions

TIMELINE – WHAT’S BEEN HAPPENING? July 2017: Draft requirements written up – and shared

TIMELINE – WHAT’S BEEN HAPPENING? July 2017: Draft requirements written up – and shared with the network September 2017 (end): Broadly agreed set of requirements, plus comments received October 2017 : Changes to Digits 2 requested, with comments November 2017 (end): Requirements implemented and available

LIMITS Timescale – in advance of GDPR becoming law Resource – Hyphen 8 have

LIMITS Timescale – in advance of GDPR becoming law Resource – Hyphen 8 have other work What does this mean? Any solution needs to be simple for quick deployment Possible to add complexity at a later stage

USER REQUIREMENTS FOR DIGITS 2 • The final version – submitted last Friday! •

USER REQUIREMENTS FOR DIGITS 2 • The final version – submitted last Friday! • Previous version was July 2017 • No more amendments (at this stage) • Legislation handled differently… • But we all need to record when consent is given or withdrawn • Compliance log

LEGITIMATE INTEREST • ICO outlines 3 requirements: • • 1. Process info for “purposes

LEGITIMATE INTEREST • ICO outlines 3 requirements: • • 1. Process info for “purposes of legitimate interest ” 2. These “interests must be) balanced against the interests of the individual(s concerned” • • • Affects “rights and freedoms of individual” “Do not need to be in harmony with those of the individual for the condition to be met” 3. “Must be fair and lawful and must comply with all the data protection principles. ” • No more data collected than necessary, up to date, and accurate Source: ICO (2017) Guide to Data Protection [online], available: https: //ico. org. uk/for-organisations/guide-to-data-protection/conditions-forprocessing/#legitimate-interests [accessed 9 Oct 2017].

“TYPE OF ELECTRONIC MARKETING” Source: ICO (2017) Direct Marketing Guidance [online], available: https: //ico.

“TYPE OF ELECTRONIC MARKETING” Source: ICO (2017) Direct Marketing Guidance [online], available: https: //ico. org. uk/media/1555/directmarketing-guidance. pdf, p. 24 [accessed 9 Oct 2017]

WHAT, WHEN, HOW CONSENT WAS OBTAINED Source: ICO Direct Marketing Guidance, page 17

WHAT, WHEN, HOW CONSENT WAS OBTAINED Source: ICO Direct Marketing Guidance, page 17

RENEWAL DATE Source: ICO Direct Marketing Guidance, page 28

RENEWAL DATE Source: ICO Direct Marketing Guidance, page 28

USER REQUIREMENTS • Legitimate interest • Justification for processing the data • Fields will

USER REQUIREMENTS • Legitimate interest • Justification for processing the data • Fields will be different for each activity • Events, fundraising • Generic fields will be used as CF activities differ • Renewal date • Set a date to renew consent

IMPORTANT NOTES • Dotmailer • External – so not as much control • Currently

IMPORTANT NOTES • Dotmailer • External – so not as much control • Currently Dotmailer does not communicate ‘unsubscribes’ • Dotmailer are developing a GDPR compliant update – timescales? • A web based form with a direct link into Digits • Generates leads

RESOURCES • • ICO self-assessment toolkit ICO – Guide to data protection GDPR webinar

RESOURCES • • ICO self-assessment toolkit ICO – Guide to data protection GDPR webinar (July 2017) – slides & recording List of resources from previous Mar. Comms meeting (last page) • Io. F – fundraising for trustees • ICO guidelines & checklist

DIGITS 2 ARTICLES • Chatter & members newsletter • 1. Intro & what is

DIGITS 2 ARTICLES • Chatter & members newsletter • 1. Intro & what is the Change Review Panel? http: //www. ukcommunityfoundations. org/news letter/digits 2 -change-review-panel • 2. Digits 2 and results of the usage survey http: //www. ukcommunityfoundations. org/news letter/digits 2 july 17 • 3. Digits 2 development and GDPR http: //www. ukcommunityfoundations. org/news letter/digits 2 sep 17

OTHER • Join the Chatter group on GDPR • Sharing resources, discussion, ask questions,

OTHER • Join the Chatter group on GDPR • Sharing resources, discussion, ask questions, updates • Message from Fabian French, CEO of UKCF

A BEGINNER’S GUIDE TO SEO JESS LUONG

A BEGINNER’S GUIDE TO SEO JESS LUONG

INTRO • A beginner’s guide to SEO • Overview of key concepts • 1.

INTRO • A beginner’s guide to SEO • Overview of key concepts • 1. What is SEO? • 2. Key SEO factors • 3. Good resources for beginners

WHAT IS SEO? Stands for Search Engine Optimisation “ensuring a website can be found

WHAT IS SEO? Stands for Search Engine Optimisation “ensuring a website can be found in search engines for words and phrases relevant to what the site is offering”* It’s complicated…! 4 -6 month timescale* Why should I do it? *Sources: Red Evolution (2017) What is SEO [online], available: https: //www. redevolution. com/what-is-seo [accessed 6 Oct 2017] Tech. Wyse (2013) How Long Does It Takes A Website To Rank On Google [online], available: https: //www. techwyse. com/blog/search-engineoptimization/how-long-does-it-take-a-website-to-rank-on-google/ [accessed 9 Oct 2017] Steimle, J. (2015) How Long Does SEO Take To Start Working? [online], available: https: //www. forbes. com/sites/joshsteimle/2015/02/07/how-long-doesseo-take-to-start-working/ [accessed 6 Oct 2017]

WHICH SEARCH ENGINE? All search engines use different factors to determine your ranking on

WHICH SEARCH ENGINE? All search engines use different factors to determine your ranking on their results pages Google! Source: Search Engine Land (2015) Is Google’s Search Market Share Actually Dropping? [online], available: https: //searchengineland. com/googles-search-market-shareactually-dropping-237045 [accessed 9 Oct 2017]

KEY FACTORS There are hundreds of factors! 1. Keywords 2. Your domain name 3.

KEY FACTORS There are hundreds of factors! 1. Keywords 2. Your domain name 3. Your business and location 4. Your content

1. KEYWORDS • • Include keywords in the URL, in content and in headings

1. KEYWORDS • • Include keywords in the URL, in content and in headings Is it in the first 100 words? • • URL structure: show the hierarchy of the page Good example: • • • www. grants. co. uk/funding/berkshire Include keywords in the URL Bad example: • • www. grants. co. uk/funding/gg 0394 / Code “gg 0394” doesn’t refer to anything the searcher is looking for

2. DOMAIN • Domain registration length • >1 year, more trustworthy • Domain history.

2. DOMAIN • Domain registration length • >1 year, more trustworthy • Domain history. • Has your domain has been penalized in the past?

3. YOUR BUSINESS AND LOCATION • Sign up for Google Business!

3. YOUR BUSINESS AND LOCATION • Sign up for Google Business!

4. CONTENT • Avoid stuffing keywords into your content • ‘Natural’, easy-to-understand language •

4. CONTENT • Avoid stuffing keywords into your content • ‘Natural’, easy-to-understand language • Long content • Fewer topics in greater detail • Must contain useful content which people look for • Be honest – remove any unnecessary pages!

4. CONTENT • UKCF website uses Yoast SEO to help (a Wordpress plugin)

4. CONTENT • UKCF website uses Yoast SEO to help (a Wordpress plugin)

THINGS TO AVOID • There also factors which you can negatively impact results •

THINGS TO AVOID • There also factors which you can negatively impact results • Duplicate content • Google will penalise you • Check: http: //copyscape. com • Low quality links pointing to your site • Excessively using keywords

RESOURCES • Moz – The Beginners Guide to SEO https: //moz. com/beginners-guide-toseo – Very

RESOURCES • Moz – The Beginners Guide to SEO https: //moz. com/beginners-guide-toseo – Very comprehensive, step-by-step guide – broken down • Kissmetrics – SEO: A Comprehensive Guide for Beginners https: //blog. kissmetrics. com/seo-guide/ – 1 webpage, shorter and less detailed than the Moz guide • Backlinko – Google’s 200 Ranking Factors https: //backlinko. com/googleranking-factors – Separated into different categories • Moz – On page factors https: //moz. com/learn/seo/on-page-factors – Explaining the content and URL aspects in more detail • Backlinko – Link building for SEO https: //backlinko. com/link-building – One of the key factors which I haven’t touched upon • Google keyword planner https: //adwords. google. com/Keyword. Planner – One of the most popular tools to find relevant keywords