UH Alumni Association Rewards Program 1 UH Alumni

UH Alumni Association Rewards Program 1

UH Alumni Assoc. – Rewards Program How do the Chapters benefit? • More members • More activities • Financial Incentives • UHAA support and guidance 2

UH Alumni Assoc. – Rewards Program More Members • Chapter handbook for guidance; • Lokahi level activities and incentives; • Foster relationships to develop build Ha’aheo members over the long term. 3

UH Alumni Assoc. – Rewards Program More Activities • What are other Chapters doing? • What is working and does it increase membership, raise funds, raise awareness? • How are the successful Chapters structured and how involved are they with the College or Dean? • What will work for my Chapter and how will UHAA support us? 4

UH Alumni Assoc. – Rewards Program Financial Incentives 5

UH Alumni Assoc. – Rewards Program Current Program • Over 30 Partners • Discounts for members include: – Insurance – Travel – Dining – Storage – UH Athletic events Go Warriors! 6

UH Alumni Assoc. – Rewards Program Heinrich Witter Bullard Marketing • Review of current program • Review and integrate current website • Re-brand the new affinity program – We’re building a Cadillac, not a Yugo • Mobile Application • Affinity Credit Card 7

UH Alumni Assoc. – Rewards Program Re-Branding 8

UH Alumni Assoc. – Rewards Program Re-Branding 9

UH Alumni Assoc. – Rewards Program Re-Branding 10

UH Alumni Assoc. – Rewards Program Mobile App • UHAA is working to develop a mobile app for all members; • The App will be a platform for Partners to pass along discount “coupons”; • And for Chapter’s to communicate with their membership. 11

UH Alumni Assoc. – Rewards Program Affinity Credit Card • Current agreement expires at the end of 2013; • UHAA and HWB have met with Athletics to discuss expanding the program to the entire UH Alumni Association; • UH Alumni Association – Rewards Program hopes to utilize the affinity credit card as a membership card as well. 12

UH Alumni Assoc. – Rewards Program Summary 13