UGC User Generated Content Mobile Phone Imagery Mobile

UGC- User Generated Content. Mobile Phone Imagery. Mobile Content. Media Content. . Mobile Imagery. Social Content. Mobile Imagery & Social Content. Social Data. Citizen Journalist. Crowd Sourcing. PROMO SCRIPT Nearly half the U. S. Population use smartphones. That’s over 130 million smartphones in use. The majority of the Mobile Phone Imagery submitted to local News outlets are weather and event related. All this User Generated Content can be accessed and compiled with your brand, On-Air and Online using Pixelbling. Our focus is on newsgathering Mobile Imagery and promoting your stations branding. We understand that in this age of consolidating media and shrinking graphic departments, getting local and breaking news is challenging. The beauty of phone photography is it's speed & versatility. Pixelbling provides a way for your audience to quickly and easily share mobile imagery of news and community events that are important to them. Your viewers become a resource. In today’s competitive television news environment, you can’t win the big stories without the right tools. Pixelbling enables your audience to submit mobile imagery content from their mobile devices with ease while giving your station access to user submitted news in an online and onair format in about 60 seconds. Stay ahead of the competition with immediate access to visual and compelling content with Pixelbling. This is how it works: Your viewers Multi Media Options: Producers can screen, select and use Mobile Imagery when making decisions about what goes on the air. Quickly getting content from the Internet to Air is the primary benefit of our On-air Production tools. Internet to Air: When content is posted on the Pixelbling platform, producers have instant access to a suite of features including Album playlist selection, font entry and on-air display. Branded Graphics: Stations create custom backgrounds which are automatically merged with Album playlists. This dramatically reduces turnaround time eliminating the need for Graphic Artist and CG Operator.

PLATFORM FEATURES Real Time Submission: • No Registration Needed: Our unique no barrier to entry technology allows broadcasters to maximize content submissions, especially during live breaking news and severe weather coverage. • Mobile App Integration: Whatever App you’re using, chances are we already work with them. Our agnostic integration strategy gives you flexibility to choose the Apps you want and insures your users’ experience is always fast and easy. • Email Submission: The ability to acquire content via email is critical when the Big Story breaks, knowing who to contact is equally important. That’s why each submission contains the email address of the sender for instant verification. Content Distribution: • Showcase Content on Your Website: Producers and editors have total control over what content is featured on your website. This helps build site traffic, brand recognition, and encourages users to send in more content. sender for instant verification. • Push Content to Mobile Apps: Our exclusive distribution features allow you to customize your mobile programming with relevant, timely UGC. You define the dynamically updated stream of content for your App. • Widgets/Feeds: Regardless of the destination, your admins can select, zip and distribute content to multiple platforms simultaneously. Onair, Online, Digital or post production, our widgets and feeds maximize productivity and streamline workflow. On Air Production: • Multi Media: We enable producers to screen, select and use social media when making decisions about what goes on the air. Quickly getting content from the Internet to Air is the primary benefit of our On- air Production tools. • Internet to Air: When content is posted on the Cell Journalist platform, producers have instant access to a suite of features including playlist selection, font entry and on-air display. • Branded Graphics: Stations create custom backgrounds which are automatically merged with content playlists. This dramatically reduces turn -around time eliminating the need for art department and control room production.

PLATFORM FEATURES (continued) Social Media Integration: • Follow the Audience: People post content wherever and whenever they like. Cell Journalist helps media companies harness this powerful trend by providing technology that pulls social media into a single platform. • Leveraging Your Assets: We allow you to mine social media efficiently by pulling content from your Facebook, Twitter and You. Tube accounts directly into the Cell Journalist platform. • Newsroom of the Future: By aggregating social media into a single editorial platform, producers are now able to select content from multiple sources in an efficient, easy to use manner. Monetization Opportunities: • No Revenue Sharing: Our platform provides multiple advertising formats that can deliver a positive ROI. Clients retain 100% of the advertising they sell, no commissions, no complicated accounting and no barter requirements. • Display Ads: Client banner inventory on each page on the platform includes one 728 x 90 leaderboard, one 300 x 250 cube and customizable footers. • Channel Sponsorship: Channels can be sold separately or on a run of site basis. Ad sizes and graphics are totally customizable. Increase value for your advertisers by providing targeted demographics. Weather, News, Sports, Kids, Pets…or create a campaign specific channel. • Contest: Our Sponsored Contests allow your sales team to create fun, interactive marketing packages that build clientcustomer relationships. Registration data can be tailored to build a valuable database of qualified leads. Rules and terms of service are determined by you and your clients. Platform Management: • Content Moderation: We give you the option to manually pre-approve or auto-approve. No need to open individual emails and file attachments, our moderation engine does all the heavy lifting and automatically converts videos for the web. • Trusted Senders: This unique feature allows you to automatically approve and post content from known sources like members of your staff, stringers and Weather Watchers. Dedicated channels can also be created for individuals or groups of Trusted Senders. • Keyword Channel Sorting: This will help you organize content, we allow site administrators to designate keywords and associate those keywords with specific channels. Keywords and channels can be defined by theme, user, location or a variety of other categories.

What is Pixelbling? Pixelbling is a Newsroom product that allows producers to quickly gather content from your staff and viewers and then display it online, and on-air. We understand that in this age of consolidating media and shrinking news staffs, getting local and breaking news is an increasing challenge. Pixelbling provides a place for your audience to quickly and easily share photos of news and community events that are important to them. Pixelbling. There are 7 billion people on Earth. 5. 1 billion own a cell phone. 4. 2 billion own a toothbrush. (Mobile Marketing Association Asia, 2011) It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (CTIA. org, 2011) 91% of all smart phone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012) Mobile marketing will account for 15. 2% of global online ad spend by 2016. (Berg Insight, 2012) It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Unisys, 2012) 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012) 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012) 61% of local searches on a mobile phone result in a phone call. (Google, 2012)

Tired of not getting your graphics on time? Or not having a graphic artist at all? Pixelbling can bridge the gap for those early morning shows or weekend show that do not have a graphic Artist.