UENR GAABIC INCLUSIVE VALUE CHAIN COLLABORATION Inclusive value
UENR GAABIC INCLUSIVE VALUE CHAIN COLLABORATION Inclusive value chain collaboration Developing a value proposition for the learning platform Kade, 12 July 2017
UENR GAABIC INCLUSIVE VALUE CHAIN COLLABORATION Developing a value proposition ¢ To facilitate collaborative learning and knowledge exchange 2
UENR GAABIC INCLUSIVE VALUE CHAIN COLLABORATION What is the problem?
UENR GAABIC INCLUSIVE VALUE CHAIN COLLABORATION Value proposition • • • A good value proposition creates value for its “customers” It is about making clear what is the fit between the value you intend to create and the expectations your customers have. How you can help people achieve what they want to get done in their work and life? Ideally you develop a value proposition based on thorough knowledge of your customers. Developing a value proposition will help structure your thinking and make your ideas more tangible.
UENR GAABIC INCLUSIVE VALUE CHAIN COLLABORATION Key questions for developing a value proposition What is the idea? How does it help the customer What are special features of the proposition that will attract the customer? What kind of knowledge would we like to share? Who are the customers?
UENR GAABIC INCLUSIVE VALUE CHAIN COLLABORATION Develop value proposition for LP – step 1 In groups of 2/3 discuss 5 minutes ¢ What you think is the added value of the learning platform? ¢ For whom in particular?
UENR GAABIC INCLUSIVE VALUE CHAIN COLLABORATION What are the pains & gains of your customer(s)? – step 2 • • • Customer jobs: what kind of jobs do your customers do? Pains: what pains (challenges, hindrances) do your customers encounter before, during and after getting the job done? Gains: what benefits would your customers expect, desire or be surprised by?
UENR GAABIC INCLUSIVE VALUE CHAIN COLLABORATION Refine your value proposition – step 3
UENR GAABIC INCLUSIVE VALUE CHAIN COLLABORATION What are important features of our value proposition and who is customer? ¢ …. …. ¢ Are we on track? ¢
UENR GAABIC INCLUSIVE VALUE CHAIN COLLABORATION Co-design ¢ ¢ ¢ How do we want to move forward? What are ideas? Who can play a role? And what kind of role? What kind of (additional) activities can we think of? What are challenges? How can we deal with these? How can we work towards a LP that is self-sustaining?
UENR GAABIC INCLUSIVE VALUE CHAIN COLLABORATION Action-plan ¢ ¢ What actions can we take the coming 12 months? How can we make the LP (activities) self-reliant? What are milestones? Who does what? Milestone
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