UCS CSeries RackMount Competitive Details Arvie Martin 1272011

UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

UCS C-Series Rack Servers UCS C 460 M 1 High Performance Rack Server PID: R 460 -4640810 UCS C 250 M 2 Extended Memory Rack Server PID: R 250 -2480805 W UCS C 210 M 2 General-Purpose Rack Server PID: R 210 -2121605 W UCS C 200 M 2 High-Density Rack-Mount Server PID: R 200 -1120402 W Server Type Compares With: High-End Performance 4 -Socket Servers: HP DL 580 G 7, HP DL 585 G 7, IBM x 3850 X 5, Dell R 910, Dell R 815, Dell R 810 Performance Optimized 2 -Socket Servers: HP DL 380 G 7, HP DL 385 G 7, IBM x 3650 M 3, Dell PE R 710 4 -Socket Servers: HP DL 580, HP DL 585, IBM x 3850 X 5, Dell PE R 910, Dell PE R 815, Dell R 810 Economical, High Capacity 2 -Socket Servers: HP DL 180 G 6, HP DL 185, HP DL 380 G 7, HP DL 385 G 7, IBM x 3650 M 3, DELL PE R 710 and Dell PE R 510 High Density 2 -Socket Servers: HP DL 160 G 6, HP DL 165 G 7, HP DL 360 G 6, Dell PE R 410, Dell PE R 610, IBM x 3550 M 3

UCS C-Series Value Proposition It Offers Compelling Benefits to Customers Key Benefits Differentiation Support for UCS Manager UCS C 250 M 2 § Simplified Management – lower OPEX Cisco Virtual Interface Card Large Memory Server – C 250 M 2 Baseline: Comprehensive x 86 rack server portfolio (2 -socket & 4 -socket servers) DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides § Flexible and High Performance IO, VN-Link in HW § Lower Cost for memory intensive applications § Compelling Gen Purpose x 86 server (like HP or IBM) 3

C-Series: Your Roadmap to Unified Computing Compute Network Platform Embedded – Unified Management Cisco UCS Manager Up to 384 GB memory Extended Memory Technology VN Link via Virtual Interface Card VN Link Unified Fabric – Fabric Extenders 1 GE, 10 GE, and FCo. E connectivity on servers Hardware Instantiation of VN Link via VIC Nexus 1000 V Nexus 2000/5000 Traditional Rack Servers Nexus 1000 V Nexus 2000/5000 Cisco C-Series Servers Unified Computing and Incremental Cost Savings Now Shipping Dynamic Provisioning Service Profiles Now Shipping Virtualization Platform Shipping since JAN 2010 IT Agility Now Shipping The combination of UCS C-Series Rack Mount Servers and Cisco Nexus products offer additional benefits in a familiar rack form factor with a built in migration path to Unified Computing offering increased IT Agility and significant cost savings

Cisco VIC for C-Series (Codename: Monterey Park) Offers Significant Benefits PCIe standards compliant adaptor 128 PCI Devices • Ideal PCIe adapter for both single-OS and Hypervisors • Ideal for consolidating multiple adaptors into one • Network Interface Virtualization capable (Static Interfaces) • VN-link capability with UCS Integration v. NIC v. HBA v. Eth v. FC CUSTOMER BENEFITS Ideal for multi-NIC/ stateless computing environment Perfect for Virtualization environment DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides • 2 x 10 Gb, Unified Fabric • x 8 PCIe Gen 2, Full Height, Half Length adapter • Two SFP+ 10 Gbps external ports (supports SFP+ copper) 5

Cisco UCS C 250 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 66

Savings With Memory Extension in C 250 M 2 Increased System Utilization = Fewer Systems = Lower Costs Typical System § Memory Constrained UCS C 250 M 2 § Memory Extension • • • Higher cost ~2 x CPU = underutilized Wasted power More network ports Higher software costs More points of mgmt DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides Lower cost Fewer CPUs More efficient Fewer network ports Lower software costs Fewer points of mgmt 7

UCS C 250 Features & Benefits Positioned as the premier high-end 2 S server Features Benefits § Intel Nehalem EP Processors § Performance § RAID, Redundant power & fan § Availability § Front accessible HDDs & Fans § Serviceability § Memory Extension Technology § Scalability § Unified Mgmt & Dynamic Provisioning § Manageability § VN-LINK Technology § Virtualization Readiness Key Cisco Differentiators Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8

Cisco UCS C 200 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 99

UCS C 200 Features & Benefits Positioned as a High-Density 2 S server Features Benefits Performance Intel Nehalem EP Processors Availability RAID, Redundant power & fans Front accessible HDDs Serviceability Unified Mgmt & Dynamic Provisioning Manageability VN-LINK Technology Cisco VIC DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Virtualization Readiness Single Wire Management Key Cisco Differentiators Cisco C-Series _DC-PSe. VT Slides 10

Cisco UCS 200 series M 2 results Benchmark Platform Score Vmmark UCS B 250 M 2 35. 83 @ 26 tiles SPECj. App. Server 2004 UCS C 250 M 2 5185 JOPS SPECint_rate_base 2006 UCS B 200 M 2 355 SPECfp_rate_base 2006 UCS B 200 M 2 248 SPEComp. Mbase 2001 UCS B 200 M 2 52, 314 SPEComp. Lbase 2001 UCS B 200 M 2 278, 603 UCS B 200 M 2 931, 076 BOPS UCS B 200 M 2 146. 8 GFLOPS SPECjbb 2005 Linpack IBM J 9 JVM Intel MKL 10. 2. 4 UCS Positioning #1 #1 § Cisco completed 8 results for Intel Westmere-EP launch; 7 Industry standard benchmarks and Linpack Leadership in all industry standard benchmark and Linpack. § Oracle Press Release - http: //www. oracle. com/us/corporate/press/061694 § Cisco Press Release - http: //newsroom. cisco. com/dlls/2010/prod_031810. html § Intel Press Release - http: //www. intel. com/pressroom/archive/releases/20100316 comp_sm. htm UCS 200 series M 2 demonstrates performance leadership on a range of benchmarks DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides Results as of April 23, 2010 11

Cisco UCS C 210 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1212

UCS C 210 Features & Benefits Positioned as a High-Capacity 2 S server Features Benefits Intel Nehalem EP Processors Performance RAID, Redundant power & fans Availability Front accessible HDDs Serviceability Support for 16 HDDs Large local storage capacity Unified Mgmt & Dynamic Provisioning Manageability VN-LINK Technology Virtualization Readiness Cisco VIC Single Wire Management Key Cisco Differentiators DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 13

Cisco UCS C 460 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1414

Cisco UCS 400 series M 1 results Benchmark Platform Score VMmark UCS C 460 M 1 73. 82 @ 50 tiles SPECint_rate_base 2006 UCS C 460 M 1 723 SPECfp_rate_base 2006 UCS C 460 M 1 548 UCS C 460 M 1 2, 021, 525 BOPS LS-Dyna UCS C 460 M 1 Many SPEComp. Mbase 2001 UCS C 460 M 1 100, 258 SPEComp. Lbase 2001 UCS C 460 M 1 607, 818 UCS C 460 M 1 274. 6 Gflops SPECjbb 2005 Linpack IBM J 9 JVM Intel MKL 10. 2. 4 UCS Positioning #1 #1 § Cisco completed 6 results for Intel Nehalem-EX launch; 5 Industry standard benchmarks and LS-Dyna Leadership in all the benchmarks submitted § Vmmark published later in May 2010 § Intel press release - http: //www. intel. com/pressroom/archive/releases/20100330 comp_sm. htm UCS 400 series M 1 demonstrates performance leadership on a range of benchmarks DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides Results as of April 23, 2010 15

Intel® Xeon® Processor Performance Records 1 5600 Series for Efficient Servers 7500 Series for Expandable Servers #1 Two-Socket Record VMmark* 35. 83 score @ 26 tiles #1 Four-Socket x 86 Record SPECfp*_rate_base 2006 548 base score #1 Two-Socket Single-node Record SPECj. App. Server*2004 5, 185 JOPS@standard #1 Four-Socket x 86 Record SPECint*_rate_base 2006 723 base score #1 Two-Socket Record SPEComp. M*base 2001 52, 314 base score** #1 Four-Socket x 86 Record SPECjbb*2005 2, 021, 525 BOPS @ 126, 345 BOPS/JVM #1 Two-Socket Record SPEComp. L*base 2001 278, 603 base score** #1 Four-Socket Record SPEComp. M*2001 109, 077 peak score** #1 Two-Socket x 86 Record SPECint*_rate_base 2006 355 base score #1 Four-Socket Record SPEComp. L*2001 628, 126 peak score** #1 Single-node Record± 4 S LS-Dyna* Crash Simulation 41, 727 seconds car 2 car 11 New x 86 Server World Records Delivered by Cisco! 1 World record claim based on comparison of like socket server platforms based on x 86 architecture unless otherwise stated. Performance ± Submitted or published Topcrunch. org **under review by SPEC results based on published/submitted results as of 4 April 2010. See http: //www. intel. com/performance/server/ for details. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit http: //www. intel. com/performance/resources/limits. htm Copyright © 2010, Intel Corporation.

Competitive Positioning Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1717

Cisco UCS C 200 M 2 vs. HP 1 U/2 S Servers DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 1818

UCS C 200 M 2 Competitive Positioning vs. HP Functionality HP DL 360 G 7 Notes: • Performance clocks down to 800 MHz when slots 13 - 18 DIMMs are used. • Only provides economical advantage above 48 GB or 96 GB (although memory speed drops to 800 MHz). • Does your customer need >48 GB or 96 GB for their application? Primary differences: • 6 additional DIMM Slots (18 vs 12) • 4 - Extra HDDs Cisco UCS C 200 M 2 HP DL 160 G 6 Notes: • Does your customer use/need more than 4 Disk Spindles? • The C 200 can host up to 8 TB of internal storage with 4 -3. 5” SAS drives. The DL 360 G 7 requires 8 – 2. 5” drives to obtain half this capacity (4 TB) (and you are still paying $156 more ½ the capacity plus $129 for 4 extra drive bays. )* • More disks required to obtain same capacity increases the opportunity for drive failure. vs. HP * HP 5/11/10 Web price vs. C 200 MSRP DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 19 19

UCS C 200 M 2 Competitive Positioning vs. HP HP DL 360 G 7 Functionality Cisco UCS C 200 M 2 HP DL 160 G 6 Primary differences: • 6 additional DIMM Slots (18 vs 12) • 4 - Extra HDDs Key Points: Performance is virtually equal, but Customers pay: • $580/Base Server* premium for this extra functionality • Over $22, 000 premium for a rack of 38 Servers* • Can only add 4 TB of storage on the DL 360 G 7 and customers pay $285**/server more for ½ the capacity of a C 200 M 2. • The C 200 M 2 can deliver 304 TB in a rack of 38 servers while HP can only deliver 152 TB for $5, 900 more. • C 200 M 2 can be integrated into a UCS environment • Cisco Virtual Interface Card Support vs. HP • Base Server 8/17/10 Web price vs. C 200 MSRP. Base includes 1 PSU, Rail Kit, DVD-RW drive • ** Includes the 4 -Bay Drive Cage required to get to 8 drives DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 20 20

UCS C 200 M 2 Competitive Positioning vs. HP Notes: • Does your customer want to run a server in their datacenter that has a Power Supply as its single point of failure? HP DL 360 G 7 Functionality • Power Supplies are one of the most common components prone to failure on a server. Cisco UCS C 200 M 2 Primary differences: • HP DL 160 offers no Redundant Power Supply • The DL 160 offers 6 additional DIMM Slots (18 vs 12) Notes: • Performance clocks down to 800 MHz when slots 13 - 18 DIMMs are used. • Only provides economical advantage above 48 GB or 96 GB (although memory speed drops to 800 MHz). • Does your customer need >48 GB or 96 GB for their application? HP DL 160 G 6 vs. HP * Base Server 11/14/10 Web price vs. C 200 MSRP. Base includes 1 PSU, Rail Kit, DVD-RW drive DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 21 21

UCS C 200 M 2 Competitive Positioning vs. HP Key Points: Performance is virtually equal, but: • does your customer want to run their applications on a server where the PSU is the Single Point of Failure? Functionality HP DL 360 G 7 • The DL 160 G 6 does not run the latest Intel chipset nor will it provide TXT support • C 200 M 2 can be integrated into a UCS environment • Cisco Virtual Interface Card Support Cisco UCS C 200 M 2 Primary differences: • HP DL 160 offers no Redundant Power Supply • The DL 160 offers 6 additional DIMM Slots (18 vs 12) HP DL 160 G 6 vs. HP * Base Server 11/14/10 Web price vs. C 200 MSRP. Base includes 1 PSU, Rail Kit, DVD-RW drive DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco. Company C-Series _DC-PSe. VT Slides Inc. , Confidential - NDA Required 22 22

Cisco UCS C 200 M 2 vs. IBM 1 U/2 S Servers DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 2323

UCS C 200 M 2 Competitive Positioning vs. IBM Notes: • Performance clocks down to 800 MHz when slots 13 - 18 DIMMs are used. • Only provides economical advantage above 48 GB or 96 GB (although memory speed drops to 800 MHz). • Does your customer need >48 GB or 96 GB for their application? Functionality IBM X 3550 M 3 Primary differences: • 4 additional DIMM Slots (16 vs 12) • 4 - Extra HDDs Cisco UCS C 200 M 2 Notes: • Does your customer use/need more than 4 Disk Spindles? • The C 200 can host up to 8 TB of internal storage with 4 -3. 5” SAS drives. The X 3550 M 3 requires 8 – 2. 5” drives to obtain a little more than half this capacity (4. 8 TB) (and you are still paying $3, 594 more for limited capacity plus $69 for 4 extra drive bays. )* Customers must also forfeit the use of a DVD -ROM drive to support more than 4 HDDs. • More disks required to obtain same capacity increases the opportunity for drive failure. vs. IBM * HP 8/17/10 Web price vs. C 200 MSRP DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 24 24

UCS C 200 M 2 Competitive Positioning vs. IBM X 3550 M 3 Functionality Primary differences: • 4 additional DIMM Slots (16 vs 12) • 2 - Extra HDDs Key Points: Performance is virtually equal, but customers: Cisco UCS C 200 M 2 • Can only add 4. 8 TB of storage on the IBM X 3550 M 3 and customers pay in drives alone, $3, 663*/server more for a little more than ½ the capacity of a C 200 M 2. • The C 200 M 2 can deliver 304 TB in a rack of 38 servers while HP can only deliver 182 TB for $136. 6 K more. • C 200 M 2 can be integrated into a UCS environment • Cisco Virtual Interface Card Support vs. IBM * HP 8/17/10 Web price vs. C 200 MSRP DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 25 25

Cisco UCS C 200 M 2 vs. Dell 1 U/2 S Servers DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 2626

UCS C 200 M 2 Competitive Positioning vs. Dell When Selling Against Dell: • Get the customer nodding on Dell strategy about focus on price vs. innovation/differentiation • Sell Cisco innovation over Dell’s “Cost +” approach • The issue with price leaders is by definition they must be cheaper. However, being cheaper has Dell at #3 in marketshare (below HP and IBM). • Being the “cheapest” solution out there forces companies to cut back on R&D spending. That’s why Dell is always focused on being a price leader, not an innovator. Dell PE R 610 Functionality • Don’t be fooled by list prices. Typical Cisco discount is significantly higher than Dell. Because Dell’s discount is much lower, Dell needs a lower sticker price to keep mindshare. Cisco UCS C 200 M 1 • Can the C-Series compete on price? • In some cases and configurations yes • For the right opportunities Cisco can come close • If the config type isn’t favorable, customer doesn’t care about innovation and the advantage innovation can bring to their data center and lowest price is the primary buying criteria – walk away. Note if price was everything, Dell would be #1 and not #3 in the market. Dell PE R 410 vs. Dell • Dell 11/15/09 Web price vs. C 200 MSRP, includes 2 -E 5520 Processors, redundant PSUs, 2 -250 GB SATA drives and DVD-RW drive DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 27 27

Cisco UCS C 210 M 2 vs. HP 2 U/2 S Servers DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 2828

UCS C 210 M 2 Competitive Positioning vs. HP DL 380 G 7 Notes: • Performance clocks down to 800 MHz when slots 13 - 18 DIMMs are used. • Only provides economical advantage above 48 GB or 96 GB (although memory speed drops to 800 MHz). • Does your customer need >48 GB or 96 GB for their application? Functionality HP DL 380 G 7 Primary differences: • 6 additional DIMM Slots (18 vs 12) • 1 – additional PCIe slot (6 vs. 5) • 4 – Integrated Gig. E ports (vs. 2) Notes: • Does your customer need all 6 PCIe slots? Cisco UCS C 210 M 2 HP DL 180 G 6 vs. HP DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 29 29

UCS C 210 M 2 Competitive Positioning vs. HP DL 380 G 7 Functionality HP DL 380 G 7 Cisco UCS C 210 M 2 Primary differences: • 6 additional DIMM Slots (18 vs 12) • 1 – additional PCIe slot (6 vs. 5) • 4 – Integrated Gig. E ports (vs. 2) Key Points: Performance is virtually equal, and pricing is comparable between two products: • No optical drive support with 16 Drives. • C 210 M 2 can be integrated into a UCS environment HP DL 180 G 6 • Cisco Virtual Interface Card Support vs. HP DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 30 30

UCS C 210 M 2 Competitive Positioning vs. HP DL 180 G 6 Functionality HP DL 380 G 7 Cisco UCS C 210 M 2 Primary differences: • 2 – additional PCIe slot (5 vs. 3) • HP DL 180 will support up to 14 -3. 5” drives or 25 -2. 5” drives HP DL 180 G 6 vs. HP DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 31 31

UCS C 210 M 2 Competitive Positioning vs. HP DL 180 G 6 Key Points: Performance is virtually equal, and pricing is comparable between two products: • The DL 180 G 6 does not run the latest Intel chipset nor will it provide TXT support HP DL 380 G 6 • No optical drive support with 14 -3. 5” HDD or 25 -2. 4” HDD option on the HP DL 180 G 6 Functionality • One additional PCIe slots availabe on the C 210 M 2 • C 210 can be integrated into a UCS environment • Cisco Virtual Interface Card Support Cisco UCS C 210 M 2 Primary differences: • 2 – additional PCIe slot (5 vs. 3) • HP DL 180 will support up to 14 -3. 5” drives or 25 -2. 5” drives HP DL 180 G 6 vs. HP DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco. Company C-Series _DC-PSe. VT Slides Inc. , Confidential - NDA Required 32 32

Cisco UCS C 210 M 2 vs. IBM’s 2 U/2 S Server DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 3333

UCS C 210 M 2 Competitive Positioning vs. IBM X 3650 M 3 Notes: • Performance clocks down to 800 MHz when slots 13 - 18 DIMMs are used. • Only provides economical advantage above 48 GB or 96 GB (although memory speed drops to 800 MHz). • Does your customer need >48 GB or 96 GB for their application? Functionality IBM X 3650 M 2 Cisco UCS C 210 M 2 Primary differences: • 6 additional DIMM Slots (18 vs 12) • 4 – Integrated Gig. E ports (vs. 2) Key Points: Performance is virtually equal, but: • UCS C 210 M 2 offers one additional PCIe slot. • C 210 M 2 can be integrated into a UCS environment • Cisco Virtual Interface Card Support vs. IBM DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 34 34

Cisco UCS C 210 M 2 vs. Dell’s 2 U/2 S Server DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 3535

UCS C 210 M 1 Competitive Positioning vs. Dell PE R 710 Notes: • Performance clocks down to 800 MHz when slots 13 - 18 DIMMs are used. • Only provides economical advantage above 48 GB or 96 GB (although memory speed drops to 800 MHz). • Does your customer need >48 GB or 96 GB for their application? Functionality Dell PE R 710 Cisco UCS C 210 M 2 Primary differences: • 6 additional DIMM Slots (18 vs 12) • 4 – Integrated Gig. E ports (vs. 2) • 16 SFF on the C 210 vs. 8 SFF or 6 LFF on the R 710 Key Points: Performance is virtually equal, but: • UCS C 210 offers support for up to 16 -2. 5” drives (vs. 8) on a Dell PE R 710 • Faster drive performance on systems >8 drives • Customers pay a $306 premium for base chassis* to get 6 additional DIMM slots, 2 additional Gig. E ports but less addressable HDDs. • C 210 M 2 can be integrated into a UCS environment • Cisco Virtual Interface Card Support vs. Dell * Base Server 1/27/11 Web price vs. C 210 MSRP. Base includes 1 PSU, no-DVD-RW drive, Enterprise class systems management. DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 36 36

UCS C 210 M 1 Competitive Positioning vs. Dell When Selling Against Dell: • Get the customer nodding on Dell strategy about focus on price vs. innovation/differentiation • Sell Cisco innovation over Dell’s “Cost +” approach • The issue with price leaders is by definition they must be cheaper. However, being cheaper has Dell at #3 in marketshare (below HP and IBM). • Being the “cheapest” solution out there forces companies to cut back on R&D spending. That’s why Dell is always focused on being a price leader, not an innovator. Functionality Dell PE R 710 • Don’t be fooled by list prices. Typical Cisco discount is significantly higher than Dell. Because Dell’s discount is much lower, Dell needs a lower sticker price to keep mindshare. Cisco UCS C 210 M 2 • Can the C-Series compete on price? • In some cases and configurations yes • For the right opportunities Cisco can come close • If the config type isn’t favorable, customer doesn’t care about innovation and the advantage innovation can bring to their data center and lowest price is the primary buying criteria – walk away. Note if price was everything, Dell would be #1 and not #3 in the market. vs. Dell • Dell 11/15/09 Web price vs. C 200 MSRP, includes 2 -E 5520 Processors, redundant PSUs, 2 -250 GB SATA drives and DVD-RW drive DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 37 37

Cisco UCS C 460 M 1 vs. Competitive 4 S Servers DCSTG Forecast Review © 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSe. VT Slides 3838

Competitive offerings § HP offerings • DL 580 G 7 – 4 u 4 s Rack Server • 16 Hot-Plug SFF drives (SAS / SATA / SSD – possible option for LFF) • 64 Dimm Sockets (1 Tb Max) • PCIe CNA (likely Qlogic and Emulex [announced] Possible Flex-10 capable) • Expect combination of 1 Gb and 10 Gb NICs (up to 4? ) • BL 620 c G 7 – FH / SW 2 s Blade server • 2 Hot-Plug SFF drives (2 internal SSDs) • 32 Dimm Sockets (512 Gb Max) • Embedded CNA (likely Qlogic and Emulex) – act as NIC / HBA or i. SCSI (all Flex-10) • Can pair with other blade (likely an A/B connection, not A/A) – yields FH / DW 64 4 s Dimm Blade – BL 680 c G 7 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Proprietary and Highly Confidential 39

Competitive positioning • DL 580 G 7 – 4 u 4 s Rack Server • Similar HW specs to C 460 M 1 • Support of CNAs only paint half a picture. What will they connect to? Not a solution, providing piece parts only • Management still disjointed (SIM, ICE, Insight Dynamics? ) • BL 620 c G 7 – FH / SW 2 s Blade server • Similar specs to B 440 M 1 • Better processor density (4 s + 32 Dimms) than BL 620 • Same processor / core count in c 7000 as UCS 5100 (but 6 u vs. 10 u) • Position B 440 as a better balance (4 s + 32 Dimms is right for real workloads) • In 2 s formfactor, requires higher price EX processors • UCS story still should be the focus Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Proprietary and Highly Confidential Source: http: //www. netprogroup. com/_pdf/N 40 et. Pro_HP_Blade. Systems. pdf

Competitive offerings § IBM offerings • x 3690 X 5 – 2 u 2 s (Nahalem-EX) Rack Server • 16 Hot-Plug SFF drives (SAS / SATA / SSD) • 32 Dimm Sockets (512 Gb Max) • PCIe CNA (likely Qlogic and Emulex) • Max 5 1 u memory expander – adds 32 additional Dimms • X 3850 X 5 – 4 u 4 s Rack Server • 8 Hot-Plug SFF drives (SAS / SATA / SSD – up to 16 SSDs) • 64 Dimm Sockets (1 Tb Max) • PCIe CNA (likely Qlogic and Emulex) • Expect combination of 1 and 10 Gb NICs (up to 4? ) • Max 5 1 u memory expander – adds 32 additional Dimms • HX 5 – FH / SW 2 s Blade server • No Hot-Plug SFF drives (1 or 2 internal SSDs) • 16 Dimm Sockets (1 Tb Max) • Mezzanine CNA? (likely Qlogic and Emulex) • Expect combination of 1 and 10 Gb NICs (up to 4? ) • Can add Max 5 FH / SW memory expander – Adds 24 Dimms • Can pair with other HX 5 (and Max 5) – yields 4 s QW 80 Dimm Blade Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Proprietary and Highly Confidential 41

Competitive positioning • x 3690 X 5 – 2 u 2 s (Nahalem-EX) Rack Server • Why not use C 250 and get 2 s 48 Dimms? • C 250 cheaper EP processors and offers a better DIMM count • Adding the extra 1 u shelf just to get to >32 Dimms creates a 50% less dense solution as well as potential latency / performance issues (uses extra QPI links and may have extra hops to extended memory) • X 3850 X 5 – 4 u 4 s Rack Server • Similar specs to B 460 M 1 • Adding the extra 1 u shelf just to get to >32 Dimms creates a 25% less dense solution as well as potential latency / performance issues (uses extra QPI links and may have extra hops to extended memory) • HX 5 – FH / SW 2 s Blade server • B 440 delivers more Dimms in a single-wide design effectively doubling the density of what the HX 5 can offer – IBM gets seven (w/out extra memory blade) 4 s blades per 9 u chassis. Cisco provides up to eight 4 s blades with 33% more Dimms per server in a 6 u chassis. With the extended memory blades attached, IBM can only provide three 4 s servers per 9 u chassis (leaving 2 slots and 2 sets of I/O ports unused) Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Proprietary and Highly Confidential 42

Competitive offerings § Dell R 910 / M 910 expected offerings • Expected that Dell will announce M 910 and R 910 Nehalem-EX blade and Rack servers • M 910 – FH/ SW 4 s blade • 32 Dimms (512 Gb Max) • 2 Hot-Plug SFF drives (SAS / SATA / SSD) • Mezzanine CNA (likely Qlogic, Emulex and Brocade) Shown form-factor only. • R 910 – 4 u 4 s Rack Server • 16 Hot-Plug SFF drives (SAS / SATA / SSD) • 64 Dimm Sockets (1 Tb Max) • PCIe CNA (likely Qlogic and Emulex) • Four 1 Gb / 10 Gb NICs Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Proprietary and Highly Confidential 43