UC PUBLICATIONS AND PLATFORMS 1 PUBLICATIONS AND PLATFORMS

UC PUBLICATIONS AND PLATFORMS 1

PUBLICATIONS AND PLATFORMS University Communications • • • Editorial communications: Doug Haddix Brand marketing: Jacquie Aberegg Interactive: Ted Hattemer Media relations: Haddix and Gary Lewis Operations: Raegan Schneider Relationship management: Karen Patterson and Steve Proctor 2

PUBLICATIONS AND PLATFORMS Editorial communications PUBLICATIONS MULTIMEDIA EXECUTIVE COMM Jay Hansen Lynne Bonenberger Randy Gammage Pam Hill Adam King Jeff Mc. Callister Terri Stone Kristen Convery Lauren Boyd Monica De. Meglio Kevin Fitzsimons Jo Mc. Culty Randy Walk Deb Guinan Aaron Marshall Amy Mc. Kay Trisha Patel John Milliken (advertising rep) 3

PUBLICATIONS AND PLATFORMS Ed. Comm’s role • Build awareness of the university’s excellence by sharing compelling content in our publications and on our platforms. • Inspire and encourage engagement with our audiences--including students, faculty/staff, alumni and friends. • Provide support for efforts that strengthen Ohio State’s fundraising and engagement efforts. 4

PUBLICATIONS AND PLATFORMS Building awareness • Internal publications and platforms • External publications and platforms • Specialty publications 5

PUBLICATIONS AND PLATFORMS Internal 6

PUBLICATIONS AND PLATFORMS on. Campus (print) • Published every other week from August to May and once a month in June and July • Faculty, staff, student and event news • Jeff Mc. Callister (. 32) and Adam King (. 1088) 7

PUBLICATIONS AND PLATFORMS OSU Today (email) • Published five days a week during the school year and three days a week over the summer • Faculty, staff, student and event news • Submissions to osutoday@osu. edu • Randy Gammage (. 2) 8

PUBLICATIONS AND PLATFORMS Buckeye Net News (email) • For undergraduate students • Student content and a message from Dr. J OSU Weekly (email) • For graduate students • Both student publications are produced in partnership with Student Life. NOTE: Both published once a week on Sundays and edited by Randy Gammage (. 2) 9

PUBLICATIONS AND PLATFORMS University Communications site • • • ucom. osu. edu Blog Best practices Staff listing Policies and procedures Kristen Convery (. 3) 10

PUBLICATIONS AND PLATFORMS External 11

PUBLICATIONS AND PLATFORMS Ohio State Alumni Magazine (print) • • Published six times a year for Alumni Association members What is an Alumni Association member? Stories about research, faculty, students and alumni as well as stories that enhance Ohio State’s national reputation Lynne Bonenberger (. 1) and Terri Stone (. 306) 12

PUBLICATIONS AND PLATFORMS osu. edu • • Interactive digital storytelling that enhances Ohio State's national reputation and focuses on major Ohio State messages, including student success, research prowess, and Buckeye profiles Feature stories feed social media efforts; timing is key. Watch, news, and events area give space for video, social media, events promotion Kristen Convery (. 3) and Monica De. Meglio (. 1) 13

PUBLICATIONS AND PLATFORMS Leaders’ Impact • • • Published two times a year for major donors Stories that illustrate the ways donor support creates opportunities for students and researchers. Donor profiles Campaign news Terri Stone (. 306) 14

PUBLICATIONS AND PLATFORMS Connect (email) • • • Published monthly and delivered to all in our database (330, 000) Stories highlighting students, research and institutional accomplishments, as well as items that enhance Ohio State’s national reputation When possible, include multiple links per feature item Goal: Send on the third Thursday of each month Jay Hansen (. 208) 15

PUBLICATIONS AND PLATFORMS Buckeye Voices (web) • • • Commentary from Ohio State thought leaders Senior leaders, faculty/staff, students and alumni buckeyevoices. osu. edu Integration with print publications Kristen Convery (. 3) and Deb Guinan (. 4) 16

PUBLICATIONS AND PLATFORMS Social media • • • Facebook: Ohio State, Alumni Association, university president, alumni president Twitter: @Ohio State, @Ohio. State. Alumni, @Ohio. State. Live and university president You. Tube: Ohio State and Alumni Association Instagram: @The. Ohio. State. University Kristen Convery (. 3) and Lauren Boyd (. 404) 17

Specialty 18

PUBLICATIONS AND PLATFORMS High Points (email) • • • Monthly points of pride distributed to both internal and external audiences. Content submission deadline: One week after the first of a month Publication date: First week of a month osu. edu/highpoints@osu. edu Jay Hansen (. 208) 19

PUBLICATIONS AND PLATFORMS Alumni Football News (email) • Football feature and event news; Published monthly during the football season The Nutshell (email) • Alumni club and society leaders; Published monthly President’s Club E-News (email) • Members of the group; Published monthly Women and Philanthropy E-News (email) • Members of the group; Will begin publishing monthly in May or June 20

PUBLICATIONS AND PLATFORMS Questions? 21