Uber Application Introduction Uber taxi service Application Started

Uber Application

Introduction • Uber taxi service Application • Started in 2009 • Became Popular in recent years (Rempel, 2014) • Users order nearby taxi with the application • Considered as a replacement to traditional taxi companies

Uber Innovation • Uber Application is based on GPS • GPS provides the information about the location of customer (Bischoff et al. , 2015) • Nearest Taxi offers the service saving time and money • No taxi company involved, direct contact between customer and taxi driver • Used in 60 countries & more than 350 cities worldwide

Image courtesy: www. buinessreport. com

The rising challenges for the traditional taxi service • Traditional taxi services cannot cover huge population • Uber easy, quick and efficient compared to traditional taxi services • Internet has intensified the competition (Bakos and Brynjolfsson, 2000) • Traditional taxi has intermediate taxi companies • Uber is direct contact between customer and taxi driver

High level of competition • Competition between traditional methods and Uber is mixed • In developing countries like Asia and Africa, Traditional methods are ahead • In developed, western countries Uber is ahead • Success of Uber is dependent on Telecommunication Technology advancement Image courtesy: www. slideshare. net

Involvement of the quality • People are looking for quality service (O'Neill and Palmer, 2004). • Traditional taxi service are troublesome in deciding taxi fares • Uber calculates fares by distance covered hence no conflict • Traditional Taxi companies demand extra money to get taxi drivers in touch with customers • In Uber world, taxi driver is not dependent on others • Customers are also in control of the hiring process

Uber’s Future • Uber’s Future is bright as telecommunication industry is rapidly advancing • More and more people have Smart Phones • Uber reaching more and more countries and cities • The company is having the resources of more than $17 billion • Uber introducing more and more innovation to their services Image courtesy: www. uber. com

Conclusion • • Uber is: Easy to use Efficient Cost effective User friendly A great experience And the future of the Taxi Industry

References • BAKOS, Y. & BRYNJOLFSSON, E. 2000. Bundling and Competition on the Internet. Marketing science, 19, 63 -82. • BISCHOFF, J. , MACIEJEWSKI, M. & SOHR, A. Analysis of Berlin's taxi services by exploring GPS traces. Models and Technologies for Intelligent Transportation Systems (MT-ITS), 2015 International Conference on, 2015. IEEE, 209 -215. • O'NEILL, M. A. & PALMER, A. 2004. Importance-performance analysis: a useful tool for directing continuous quality improvement in higher education. Quality assurance in education, 12, 39 -52. • REMPEL, J. 2014. A Review of Uber, the Growing Alternative to Traditional Taxi Service.

Thank You!