UBC SAUDER Logo Guidelines April 30 2016 UBC

UBC SAUDER Logo Guidelines April 30, 2016

UBC Sauder Logo Guidelines Why an update?

UBC Sauder Logo Guidelines Why an update? • Build recognition for the school globally; increase value of our degrees • Create a singular mark that leverages UBC

UBC Sauder Logo Guidelines

UBC Sauder Logo Guidelines • Door connects UBC to Sauder • UBC and Sauder are in the same font, size and weight • Sauder green remains while everything else is in UBC blue • Sauder green adopts a darker shade: less yellow tone contrasts better with UBC blue and renders better across mediums • "Opening worlds" tagline is removed

UBC Sauder Logo Guidelines Annual Report Brochure • Singular, bold, full-colour • UBC logo has secondary prominence Trade show banners

UBC Sauder Logo Guidelines Our name is also updated School name: UBC Sauder School of Business Or simply: UBC Sauder

UBC Sauder Logo Guidelines help ensure: Clarity + integrity + consistency = impact Must-have resources: • Visual Identity Guidelines • Download from website under StudentsResources for Current Students • Logo Usage Guidelines for Students • Request from marcom@sauder. ubc. ca

UBC Sauder Logo Guidelines for student communications: • Use UBC Sauder logo in all communications • Get approval from Marketing & Communications for logo usage (not content or design) • Adhere to the Visual Identity Guidelines • Preferred placement: footers, top/bottom corners, etc. • No need for UBC Sauder logo on swag