UAE Digital Social Media Social Media Infographics 2015

  • Slides: 10
Download presentation
UAE Digital & Social Media

UAE Digital & Social Media

Social Media Infographics 2015

Social Media Infographics 2015

Social Media Infographics 2015

Social Media Infographics 2015

Social Media Infographics 2015

Social Media Infographics 2015

Social Network Platforms in UAE - The most popular social media platform in the

Social Network Platforms in UAE - The most popular social media platform in the UAE is Facebook. - It still enjoys immense popularity in the country and approximately 39% of the population use it actively. The 3. 7 million Facebook users in the UAE is testament to the continued popularity of the platform. - The high demand for Facebook has been attributed to the fact that the platform meets two basic social needs – the need to belong and the need to attract attention. - Google+ and Twitter are quickly catching up with Facebook, already capturing 27% of UAE’s Social Media pie. - Linkedin and Pinterest are not far behind, with 24% and 21% of people using it across the Emirates. Instagram seems to have a slow start in the UAE, as only 18% of the population use the platform actively.

Social Media and Mobile - How people access their social accounts is also very

Social Media and Mobile - How people access their social accounts is also very significant. - With the advent of cheaper and more efficient smartphones and better internet and mobile connections, social networking has migrated to the mobile device. - There about 4. 98 million active social media apps in the UAE, which accounts for 52% of the population. This means that 1 in 2 people prefer to access their social platforms through mobile apps.

Social Media and Mobile - Another rising star in the social media world is

Social Media and Mobile - Another rising star in the social media world is the mobile social messaging apps such as Whatsapp, Skype, and FB Messenger. - The number of active messaging accounts has crossed 4. 6 million, falling just short of hitting the 50% mark. - The most popular amongst the mobile social messaging apps in the UAE is Skype with more than 4. 8 million social users. - Whats. App is not far behind at 4. 6 million. FB Messenger has not had the same success as Facebook, with only 4. 11 million users. - Other social apps such as Viber and Instagram are used by less than 25% of the users

With 95% of the population having direct access to the Internet, UAE continues to

With 95% of the population having direct access to the Internet, UAE continues to be one of the largest consumers of Digital & Social Media in the world - With an overwhelming majority expat population, particularly in places like Dubai and Abu Dhabi, expats continue to use social media to do two main things; converse and consume. - Expats like to keep in touch with their friends and families back home, converse with their favorite brands and share in conversation with groups who share similar interests. - Not only that, they consume it to stay updated with news, current affairs, entertainment and the latest offers from their favorite brands in the region. .

The Top 5 Facebook: Facebook for every phone It holds no surprise that Facebook

The Top 5 Facebook: Facebook for every phone It holds no surprise that Facebook for every phone is the leading page in the UAE with almost 1. 9 million local fans. Facebook UAE has a total user base of 5. 4 MM users. That means 35% of the user base is accessing Facebook through mobile. souq. com: The 2 nd position is owned by souq. com. One of the most popular online retailers in the UAE, which also offers cash on delivery services for orders placed on their website and mobile application. His Highness Sheikh Mohammed Bin Rashid Al Maktoum: The 3 rd position is taken by the one-and-only His Highness Sheikh Mohammed Bin Rashid Al Makhtoum. He is the Vice President and Prime Minister of the UAE, and the Leader of Dubai. Twitter: Al-Arabia (@Alarabia) News channels dominate Twitter and reinforce the fact that Twitter is THE news driven platform, among all the digital media distribution channels. The channel operates from Dubai Media City. The major shareholder of this channel is a Saudi broadcaster named Middle East Broadcasting Center (MBC). Ahlam Alshamsi (Ahlam_alshamsi) Ahlam is one of the more popular Emirati Arab Idols. She holds position number 3 on twitter (insert twitter advertising link here) in the UAE. She performs regularly in the UAE mainly in Dubai and Abu Dhabi and is one of the more influential Twitter users in the Arab world.

Thank You

Thank You