U S Government Resources for International Student Recruitment

“U. S. Government Resources for International Student Recruitment” Jorge Arce, Senior International Trade Specialist, U. S. Commercial Service, U. S. Department of Commerce September 30, 2016

What we’ll cover… 1. Why Education is a Priority for the USG 2. Commercial Service Overview Who we are and how to leverage us 3. Markets to Consider

Why Education is a priority for the U. S. Government

Sector Overview • The U. S. is one of the largest destinations for international students seeking higher education. • Education/training brought in over $30 B USD in annual revenues to the U. S in 2015. • Our renowned colleges/universities not only enjoy a diverse and global population, but these students have a substantial impact on the U. S. economy. These recruitment efforts translate into job growth here in the U. S.

Sector Overview Economic Impact in 2014/2015 Academic Year: • New international student enrollment – students enrolling for the 1 st time at a U. S. institution – increased 8. 8% • Record high 974, 926 students in U. S. in 2014/2015, 10% increase • Large increase in students from India, Brazil and Saudi Arabia • Top state destinations: California, New York, Texas • Top places of origin: China, India, S. Korea, Saudi Arabia, and Canada (comprises over 50% of all international students) • Benefits to retail, travel industry, and many other service providers Source: Institute of International Education

Who we are and how we can be leveraged

What is the U. S. Commercial Service? Network: 140 offices in 70 countries U. S. Commercial Service ~ most in embassies and consulates ~ Education Specialists 100 locations across U. S. Domestic Field Offices International Field Offices ~ cover each U. S. state Mission: • Promote the exports of U. S. goods and services • Work with federal agencies, associations, consortia, partners Primary Education Industry Clients: Intensive English Programs, private high schools and boarding schools, academies, community colleges, 4 -year colleges and universities, graduate programs

DOC Services International Trade Specialists (domestic) and Commercial Specialists (overseas) with sector expertise work closely with U. S. based education clients to assist/offer the following programs and services: – – – – – Market Research Reports Webinars Gold Key Matching Service Catalogue Road show Virtual Education Fair Single or Multi-School (Consortia) Promotion Visiting Education Delegations U. S. Government Education Missions Support Domestic and International Education Fairs Study Consortia and Websites

Client Needs • Market Intelligence: • Education Industry Information (http: //2016. export. gov/industry/education/index. asp) Newsletter, Best Export Markets Report, Country Specific Market Research Reports, Webinars, Virtual Education and Recruitment Events, Trade Leads–sign up for email updates! • Making Contacts: • Customized Contact Lists • Prescreened Face to Face Meetings w/ Potential Partners • Single/Multi Organization Promotion • Industry Trade Missions – Outbound and Inbound • Virtual Education Fairs • Meeting Students: • Organized Trade Missions • Fairs (Education. USA, IIE, ISN, Linden, Consortia, etc. )

Client Needs Previous Webinars • Student Recruitment on a Shoestring • Social Media For Higher Education International Recruitment • International Student Recruitment in Saudi Arabia • International Student Recruitment in Israel and West Bank • International Student Recruitment in Portugal and Spain • Opportunities in Brazil – English Language Products and Services • Kazakhstan Higher Education Market

Client Needs Making Contacts: Customized Contact List – based on specific criteria, per country/region/city, typically not screened, e. g. list of private high schools, academic institutions, agents, etc. or distributors/representatives for products International Partner Search – based on specific criteria, per country/region (e. g. India), all contacts vetted for interest in possible partnership, overseas post evaluation given - $550 per report, 4 -6 weeks delivery

Client Needs Making Contacts: Gold Key Matchmaking Service – based on specific criteria, per country/city, candidates vetted for interest, follow up in country meetings prearranged, escorted by U. S. Embassy/Consulate Commercial Specialist, logistics provided at additional cost - $700 per day of meetings, $350 any additional days, 6 -8 weeks notice Single School (or Multi School/Consortia) or Company Promotion – customized with event or seminar with reception to prospective candidates (often coordinated with alumni for schools), cost varies

U. S. Commercial Service Partners Virtual Education Fairs • 35+ virtual education fairs held • Offered to individual schools or consortia 1 st School Presenter (10 min. ) 2 nd School Presenter (10 min. ) 3 rd School Presenter (10 min. ) projector/screen CS Indonesia WEBEX Distribute to Partners in Advance: School DVDs/Profiles/Other Materials U. S. Clients - Community Colleges, Intensive English Programs, 4 -year Colleges and Universities, Private High Schools CS Moderator 4 th School Presenter (10 min. ) 5 th School Presenter (10 min. )

Virtual Education Fair at the U. S. Embassy in Chile

Previous Virtual Education Fairs Previous VEFs this year: Who Participated? : EU (France, Germany, Spain, ESL Programs, Short Term Programs Portugal, Italy, the Netherlands, Belgium, Denmark) Indonesia Hospitality & Culinary Programs Brazil ESL Programs, Traditional Undergrad & Grad School ESL Programs, Undergrad, Short Term Programs w/ Certificate Design (Art, Fashion, etc. ) Schools Kazakhstan India

Websites, Resource Links U. S. Commercial Service – www. export. gov – market research, trade events, etc. Institute of International Education – www. iie. org – research, publications, etc. American Association of College Registrars and Admissions Officers (AACRAO) www. aacrao. org American Association of Community Colleges (AACC) http: //www. aacc. nche. edu The American Association of English Language Programs (English. USA) www. englishusa. org The Association of Boarding Schools (TABS) www. tabs. org NAFSA: Association of International Educators (NAFSA) www. nafsa. org National Association for College Admission Counseling (NACAC) www. nacacnet. org National Association of Graduate Admissions Professionals (NAGAP) www. nagap. org

Market Trends More market insights in Education and Training Services Resource Guide 2016 http: //2016. export. gov/industry/education

I&A Top Markets Series U. S. Department of Commerce International Trade Administration Top Markets Report Rankings and Key Findings Education Sector Specialist John Siegmund john. siegmund@trade. gov 202. 482. 4781 http: //trade. gov/topmarkets/pdf/Education_Top_Markets_Report. pdf International Trade Administration – Industry & Analysis (I&A)

U. S. Department of Commerce I&A Top Markets Series International Trade Administration Education - Rankings and Key Findings Top 25 Export “Sending” Markets (2015 -2016) 1. China 2. India 3. South Korea 4. Saudi Arabia 5. Canada 6. Taiwan 7. Japan 8. Vietnam 9. Mexico 10. Brazil 11. Turkey 12. Iran 13. United Kingdom 14. Germany 15. France 16. Nepal 17. Hong Kong 18. Nigeria 19. Indonesia 20. Thailand 21. Kuwait 22. Colombia 23 Venezuela 24. Malaysia 25. Spain Sector Lead: John Siegmund & Barb Rawdon (202 -482 -4781; 202 -481 -0474) Projected Top Markets 2016 -2017: 1) China 2) India 3) South Korea 4) Saudi Arabia 5) Canada 6) Brazil 7) Taiwan 8) Japan 9) Vietnam 10) Mexico International Trade Administration – Industry & Analysis (I&A)

U. S. Department of Commerce I&A Top Markets Series International Trade Administration Education - Rankings and Key Findings Sector Lead: John Siegmund & Barb Rawdon (202 -482 -4781; 202 -481 -0474) Key Findings: • International Students in the United States is expected to reach 1, 185, 000 in 2019/20 • In 2014/15 International Students Contributed $30. 8 Billion to the U. S. economy • China (38%) and India (15%) will continue to be the largest sending countries for at least the next 4 years • Global competition is increasing, especially among English-speaking countries; immense growth in the number of Chinese students. U. S. has shrinking piece of growing pie. Major Trends: • The OECD forecasts that by 2025 there will be 8 Million globally mobile students (in 2000, the figure is 2. 1 Million) International Trade Administration – Industry & Analysis (I&A)

U. S. Department of Commerce I&A Top Markets Series International Trade Administration Education - Recommendations and Sector Lead: John Siegmund & Barb Rawdon (202 -482 -4781; 202 -481 -0474) Challenges Recommendations: • Schools looking for immediate increases in foreign enrollment should consider China, India, Saudi Arabia and South Korea. The report has significant detail on why students choose to study abroad and what fields they are studying – by country. Challenges: • U. S. schools face growing competition for international students, especially due to growth of English-language courses from non-English speaking countries (Germany, France, Italy). High U. S. tuition and perceptions abroad of problems getting U. S. student visas. International Trade Administration – Industry & Analysis (I&A)

Upcoming Events • OH! Study International Education Expo – Taiwan • October 8 -12, 2016 • Virtual Education Fair with the Philippines • October 12 • Virtual Education Fair in India • October 19 • Certified Education Trade Mission to India and Nepal • November 14 -18, 2016 • U. S. Education Roadshow in Thailand (Bangkok and Chiang Mai) • November 10 - 15, 2016 • AIRC Annual Conference • November 30 – December 3, 2016, Miami, FL • ICEF Workshop • December 5 -7, 2016, Miami, FL

Upcoming Events • Virtual Student Recruitment Fair of Turkey • December 10, 2016 • BETT Show • January 25 -28, London • Study Abroad Fair 2017 • January 27 -28, Paris • What Career Live / What University Live • January 27 -28 in London • March 3 -4 in Birmingham (UK) • Global Educational Supplies and Solutions • March 14 -16, Dubai • Costa Rica Community College Education Fair • April 27 -29, 2017

U. S. Commercial Service Thank you! Jorge Arce jorge. arce@trade. gov 2016. export. gov/industry/education Phone: 904 -232 -1270 Cell: 904 -477 -9485