U K Mobile Telecom Operators Overview U K

U. K Mobile Telecom Operators Overview • U. K Telecom market highly competitive due to various regulation by EU and Of. Com • Operators adopting various strategies to increase ARPU and postpaid subscription Lets Compare ! Factors ü Vodafone -> 1982 ü O 2 ->(BT & Cellnet) -> 1985 Vodafone O 2 Services Fixed & mobile broadband with mobile subscriptions Similar to Vodafone Customer Segments Youngsters and teenagers Similar to Vodafone Marketing Strategy Customer retention - > new data services & technologies Customer Acquisition - > offering a wide variety of services and offers

Factors Pricing Vodafone 1. Monetizing network capacities-> Increase postpaid subscriptions -> bundling voice and data services. 2. Upgrading network and handsets -> adopting new services Strategy Leader strategy Network Development 1. Up gradation to HSPDA and plans to deploy LTE in 2013 2. Added mobile dongles to increase mobile subscription base Spectrum 1. Operates between 900 – 2100 MHz 2. GSM 7 GPRS/EDGE - > 2 G 3. UMTS/HSDPA/HSPA+ -> 3 G Network Sharing Both MNO have deals on network sharing to provide 2 G 3 G and 4 G O 2 1. Providing similar schemes to both new and existing customers 2. Target VAS (Socail N/W, MS) by adding more smartphones, tablets and laptops to their network Follower strategy 1. Started 4 G/LTE testing in networks in 2009 2. Adding high end smartphones to its network to increase ARPU Similar to Vodafone Both MNO have deals on network sharing to provide 2 G 3 G and 4 G