Typography typography Typography typography Technically TYPE is not

Typography typography Typography typography

• Technically TYPE is not really an Element of Art, but it is certainly an important Element of Design. • Type as a design element should not be an afterthought, but rather an integral part of the design. Through the effective use of type we convey more than mere words. • Different typefaces convey different emotional qualities.

Identifying Type Classification • • 1. Serif 2. Sans Serif 3. Script 4. Old Style 5. Modern 6. Decorative 7. Ornamental

In Class Assignment: • Create a design using the letters from the word “Typography. ” The letters do not have to read as a word, but rather look at the individual letter forms and make an interesting statement about Typography by using all the letters. You should use all the other Elements of Art (space, line, shape, value, texture, & color) to enhance the design. • Do a sheet of thumbnails to work out your composition before beginning your final design.

Homework: • Finish your In-Class Design on Typography Bi-Weekly Assignment #2 Due March 31 st Logo Design: Using Typography and any of the Elements of Art that apply, design your own Logo for a T-shirt. You may use the format that suits your design the best, however, the format should not be smaller that 9 inches in one direction. Be Prepared to Discuss your Color scheme, Format, and Basic Ideas for your Design.