TYPOGRAPHY FOR FILM PROPERTY OF PIMA COUNTY JTED
- Slides: 8
TYPOGRAPHY: FOR FILM PROPERTY OF PIMA COUNTY JTED, 2011 1
OBJECTIVES In this section of class, we will work with the communicative power of type in a variety of ways. 1. Describe font classifications 2. Analyze the use of fonts in the media PROPERTY OF PIMA COUNTY JTED, 2011 2
Font Classifications SERIF Fonts whose letterforms have small elements added to the ends of their main strokes. A more traditional style whose origin dates back to chiseled type in stone. PROPERTY OF PIMA COUNTY JTED, 2011 3
Font Classifications SANS-SERIF Fonts whose letterforms do not have serifs and appear more simple and geometric. A modern style which attempts to be more generic and universal. PROPERTY OF PIMA COUNTY JTED, 2011 4
Font Classifications Script Fonts that appear to have been hand lettered with a calligraphy pen or brush. Letters connect, flow and are usually inclined. PROPERTY OF PIMA COUNTY JTED, 2011 5
Font Classifications DISPLAY Fonts whose letterforms do not conform to a single rule. Design of these letters can be more creative and playful, and is usually used for titles rather than longer sentences that are set in paragraphs. PROPERTY OF PIMA COUNTY JTED, 2011 6
Font Classifications Visual Clue Is a graphic combined with text that give a clue to theme or genre of a movie. PROPERTY OF PIMA COUNTY JTED, 2011 7
Check Your Knowledge Which font style is each example using? Any visual clues being used? 2. 3. 4. PROPERTY OF PIMA COUNTY JTED, 2011 8
