Types of Propaganda Emotional Appeal Appealing to the

Emotional Appeal �Appealing to the emotions of your audience. For example, when a propagandist

Glittering Generalities � This device seeks to make us approve and accept without examining

Testimonials �Famous people or figures who appear trustworthy speak to the audience. � https:

Bandwagon �The basic theme of the bandwagon appeal is that “everyone else is doing

Plain-folks �By using the plain-folks technique, speakers attempt to convince their audience that they

Scientific Approach �Using scientific jargon (i. e. numbers, statistics, data, etc. ) to convince

Snob Appeal �Giving the impression that people of wealth, fame, and prestige are on

Card Stacking �Only presenting one side of the issue/situation. � https: //www. youtube. com/watch?

Transfer �A device by which the propagandist carries over the authority, sanction, and prestige

Name-Calling � This technique links a person, or idea to a negative symbol. The

Euphemisms � The propagandist attempts to pacify the audience in order to make an

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Types of Propaganda

Emotional Appeal �Appealing to the emotions of your audience. For example, when a propagandist warns members of her audience that disaster will result if they do not follow a particular course of action, she is using fear appeal. � https: //www. youtube. com/watch? v=bds. Vo 5 ELN 5 k

Glittering Generalities � This device seeks to make us approve and accept without examining evidence. � Phrases include: “We believe in…”, “We fight for…”, “Live by virtue…” � Also include words about which we have deep-set ideas, such as civilization, religion, good, proper, right, etc. � https: //www. youtube. com/watch? v=S 2 n. BBMbj. S 8 w

Testimonials �Famous people or figures who appear trustworthy speak to the audience. � https: //www. youtube. com/watch? v=po 0 j. Y 4 Wv. CIc&list=PLjvh. L 4 r. Fj. BUM 58 t. Fdtw. F 1 NX 6 -SNNy_Vix&index=3

Bandwagon �The basic theme of the bandwagon appeal is that “everyone else is doing it, and so should you. ” � https: //www. youtube. com/watch? v=UOGTs. KLZof. A

Plain-folks �By using the plain-folks technique, speakers attempt to convince their audience that they and their ideas are “of the people. ” � https: //www. youtube. com/watch? v=eskq. STLIGb 0

Scientific Approach �Using scientific jargon (i. e. numbers, statistics, data, etc. ) to convince your audience. � https: //www. youtube. com/watch? v=Hlmhgodu. R-o

Snob Appeal �Giving the impression that people of wealth, fame, and prestige are on board. � https: //www. youtube. com/watch? v=VDYQx. HLrcc. Q&list=PL 396 Jiahr. C 5 Ciill 7 Lotd. Vbd. ODw. D 2 J 924&index=2&t=0 s

Card Stacking �Only presenting one side of the issue/situation. � https: //www. youtube. com/watch? v=2 PU 8 Zx. Qj 7 e. E

Transfer �A device by which the propagandist carries over the authority, sanction, and prestige of something we respect and revere to something he (the propagandist) would have us respect. � https: //www. youtube. com/watch? v=3 t 6 b. Lugt. Jk. Q

Name-Calling � This technique links a person, or idea to a negative symbol. The propagandist who uses this technique hopes the audience will reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence. � https: //www. youtube. com/watch? v=Po. Auhpt. VF-g

Euphemisms � The propagandist attempts to pacify the audience in order to make an unpleasant reality palatable. This is accomplished by using words that are bland euphemistic. An example is during war time, since war is especially unpleasant, military discourse is full of euphemisms-War Department to Department of Defense, or casualties to collateral damage. � � https: //www. youtube. com/watch? v=BXndh. AEc. Dj. U https: //www. youtube. com/watch? v=j. QSmq. QSPi. E 0 charmin