Types of Market Segmentation Demographic What Geographic Psychographic

Types of Market Segmentation Demographic (What) Geographic Psychographic (Where) (Who) Social (How)

Demographic Segmentation Customers are grouped on the basis of gender, heritage, religion, socioeconomic status, and life stages.

Geographic Segmentation • Customers are grouped on the basis of such geographic divisions as regions, states, cities, and neighborhoods.

Psychographic Segmentation • Customers are grouped on the basis lifestyle and personality.

Social (Behavior) Segmentation • Customers are grouped on the occupation, education, and income.

Types of Generation Demographics The Silent Generation are those that are 70+, usually distinguished as those born between 1920 and 1945. The smallest group measuring in at 28 million, they were born too late for World War I and were too young to participate in World War II. As such, this generation is concerned with the value they are getting for their money. Baby Boomers • The Baby Boomers are one of the largest groups measuring in at 75 million. This is the generation that came after World War II. They range in age from 54 to 70, and the majority are at or nearing retirement. Being raised by the Silent Generation, they too are concerned with the value they are receiving for the money they pay.

Generation X • Generation X is an in-between generation. They were born as technology was forming, but just out of the internet age. This is a considerably smaller group, 66 million, and incorporates the largest variety of ages (30 -54). You’ll find that it will take more time and effort on your part to convince them, too. They are often called the “Forgotten Generation. Millennials • The Millennials are the largest group in the list. Numbering at almost 76 million 18 -30 -year-olds, they are quickly taking over. They were born using technology and don’t know life without it. They are also the “instant gratification generation, ” so you need to act fast when working with them.

Commercial Links • Garnier https: //www. youtube. com/watch? v=Wv. Bw. Shye. XZw • Nike https: //www. youtube. com/watch? v=Fq 2 Cvmgo. O 7 I&pbjreload=10 • Gap https: //www. youtube. com/watch? v=Jo. JLRfby. Kg. I • Revlon https: //www. youtube. com/watch? v=w. DDOz. Lq 7 GM 8 • Allstate https: //www. youtube. com/watch? v=PMYo 4 IRiaxk • Allstate (mayhem) https: //www. youtube. com/watch? v=y. QU 4 Du. B-Mw 8 • Target https: //www. youtube. com/watch? v=Vmsy. Qo. Lm. Wu. Y • Under Armour https: //www. youtube. com/watch? v=7 Sha 5 XB 3 Np. I • Axe Body Spray https: //www. youtube. com/watch? v=Tf. JJe. VHt 57 o • USAA https: //www. youtube. com/watch? v=ctt. SSPJ-8 p 0 • Subway https: //www. youtube. com/watch? v=b. IZq. MPGAOOw • Home Depot https: //www. youtube. com/watch? v=AL 3 u. Bu 8 G 5 cc • Lowes https: //www. youtube. com/watch? v=He. Mf. Bs. E 5 e. Cc • Burger King https: //www. youtube. com/watch? v=Uoyw. Xe. Qdh. QE • Kia https: //www. youtube. com/watch? v=Uj. W 2 te. W 1 mg. E • Kia 2 https: //www. youtube. com/watch? v=fgh. G 7 z. F 5 GK 8 • Dodge https: //www. youtube. com/watch? v=XGRcc 1 n. Xi 68 • Sprint https: //www. youtube. com/watch? v=DBx 2 gm. Fz 1 Yg • Verizon https: //www. youtube. com/watch? v=CIt. A 9 x. HC 70 Y • T Mobile https: //www. youtube. com/watch? v=vn 5 MIQOLWug • Doritos https: //www. youtube. com/watch? v=J 8 Znwj. Tx. Lnw • Werthers Originals https: //www. youtube. com/watch? v=1 xe. W 9 ank. Puk • Starbucks https: //www. youtube. com/watch? v=zya. Ml_r. Fm. MQ • SNL Parody Amazon https: //www. youtube. com/watch? v=Yv. T_gqs 5 ETk

TV or Print Advertisement Project Find a commercial for each generation, and list why you believe it is intended for that specific generation using the terms we discussed. 1. Demographic 2. Geographic 3. Psychographic 4. Social