Types of Flower Shops Objective I will be

Types of Flower Shops Objective: I will be able to identify floral shops and create a business plan for my shop.

Full. Service Shop Traditional shop Florist provides everything the customer needs Flower products Services Flower-related products Consulting

Specialty Shop Specialize in one specific aspect of floral design Silk flowers Dried flowers Wedding flowers

Carriage Trade Shop Similar to full-service shops but only offer to a limited group of elite customers Need to develop and maintain a reputation of quality and unique designs

Stem Shop Offers cut flowers and foliage by the stem or bunch, they sell on a cash and carry basis. Bucket shops run on a similar basis, but the flowers and greenery are sold out of buckets.

Studio Operation Concentrates on specialty areas such as party work and weddings May operate out of a warehouse or home without a storefront.

Franchise Shop Flower shops purchased from a parent company and run according to their instructions Owner of franchise store pays a percentage of gross sales to parent company The initial cost are high, but the recognition of the name can be beneficial.

Mass. Market Shop Located in and associated with other businesses such as groceries and chain stores Offer fresh arrangements, potted plants, balloons, flowers and stem, and novelty pieces Do not offer delivery or custom design

Wholesale Florist The wholesaler purchases flowers and supplies from growers and suppliers • Wholesalers also supply plants, giftware, containers etc.

Assignment Career Development and Business plan assignment

Research 4 different floral shop and find the following information: Assignment Name and Type of shop What is the education required to work there? What are the duties an employee must do? What are the skills an employee must have? Answer them on a different sheet of paper. Due: Friday 2/12