Types of editorials Editorials that PERSUADE Start copying
- Slides: 13
Types of editorials
Editorials that PERSUADE (Start copying into notes section of binder) • These editorials use facts and argument to persuade readers to think as the newspaper does on a particular issue. • They take a firm stand on an issue or person. • Often ask the reader to get involved. • School-related examples you can think of? ? ?
Editorials that EXPLAIN • Give readers insight and facts and explain a complicated issue. • Might write an editorial to explain a new dresscode policy, or why the school board is considering closing your school.
Editorials that PRAISE • Praise a person, a board, an event or a community reaction. • You might write such a praising editorial after your school community pulls together to help victims of a natural disaster in your area… • Other thoughts/examples? ?
Editorials that CRITICIZE • Take issue with decisions, reactions, policies or people. • Might write a critical editorial after an administration decision which the newspaper staff disagrees.
Editorials that ENTERTAIN • These may be the hardest to write because it’s not easy to write with humor. • You may use humor to write about issues that warrant entertaining… • What warrants entertaining? ? ?
Intention or purpose • What is the writer hoping to accomplish or persuade his or her audience to do or believe after the audience reads him or her?
Speaker • The reader or writer must consider who is speaking in the text.
Audience • Who is the speaker addressing? • What is the most effective way of connecting to this audience? • What are the strategies the speaker uses to connect to his audience?
Please start to copy into notes • Rhetoric: the art of persuasion or argument– basically its how you convince other people you are right. – In writing ethos is expressed in the following ways: • Knowledge of the issue – from both sides • Presentation (how can you trust someone who can’t spell? ) • Demonstration of interest (nothing to gain from the subject)
Pathos • Pathos-based appeals draw on the emotions and interests of the audience. • They evoke emotional, not reasoned, response from the audience. • Pathos aims at the heart.
The logos-based appeal • Logos is lined to logic. • A logos based appeal is created through the use of facts and figures, logical arguments, and reasonable statements. • Logos appeals to the head.
Ethos • What does ethos appeal to?