Types of Briefs Different types of Briefs Negotiated

Types of Briefs

Different types of Briefs • • • Negotiated Brief: This is where the client and the employer will come to a specified agreement upon the brief of the project, which will include the final ideas of both the employer, as well as the client. It is important that the client and employer/company agree on the brief, or it will cause inevitable problems in the future. Contractual brief: The contractual brief explains the duties required and how the company's schemes its work. The contractual brief explains how the much employee will receive. The contractual brief includes areas such as what the employee is agreeing before signing it. Tender brief: This is where a client will advertise their brief and a production company will bring together a proposal that they will pitch to the client, there could be multiple pitches to the client from many different companies, so the client will then get the chance to choose the proposal that they think best suits their brief and offer the job to that production company. Formal brief: A formal written brief is a document that includes detailed information about what the client wants the company to achieve Informal brief: An informal brief is a something that has to be done together with the client. It would have to be set out like a meeting so that they can cover most things about the project.

Tender Brief (Example)

Negotiated Brief (Example)

Similarities and differences between a negotiated brief and a tender brief Similarities Differences Both set approximate dead lines. In a tender brief, the client has not chosen an agency yet whereas a negotiated brief is on the basis of direct agreement. Both state what the agency is going to do and introduce its goals. A negotiated brief states specific information (schedule etc. ) whereas a client brief is more general. Tender briefs give proposals whereas negotiated briefs show clear suggestions.

Explanation • These differences occur because a tender brief is are sent by agencies to potential costumers of a good or service to inform them about the information required for the buyer to choose among them, meaning that there is no official agreement yet. Whereas a negotiated brief is based on agreement that is being specified. This is also why a negotiated brief can give more distinct information whilst a tender brief is more general and contains suggestions from an agency to the potential clients rather than actual proposals like it is the case in a negotiated brief.

Which type of brief is more suitable for the Children’s shoes brief? • I believe that both a negotiated brief and a tender brief would be suitable for the Children’s Shoes brief because they are written at different stages of agreement between an agency and a client so you could use both at different stages. You could write a tender brief at the beginning to gather and look at many different ideas for their product from different companies and after the best offer is chosen, a negotiated brief can be used to come to a specific agreement upon the brief on the project including the final ideas and suggestions of both the client and the agency.