Types of Briefs Competition Briefs Competition briefs are

Types of Briefs

Competition Briefs Competition briefs are generally quite informal, they talk directly to the reader, and can include things like rhetorical questions and things to grab peoples attention. They can vary in length, but include quite a lot of information about the competition or event.

Informal Brief An informal brief is usually verbal and not written, and is usually a discussion about the requirements of a production or project. These are not as good as other types of briefs, as they can easily be misunderstood and some aspects of the brief can be forgotten, and it is therefore more risky that a written brief. On the other hand, there is more room for discussion about the project and questions and queries can be brought up.

Tender Brief This is where a brief is created by a client, and then advertised across companies who then make a proposal and pitch it to the client. The client then choses which company they think best suits the task. These are good, as the client has a choice of which company will be best for the project. On the other hand this could be bad because there may not be a huge amount of companies looking to take on your specific project.

Formal Brief This is where a company is given a brief by the client, which is very open and only contains enough information to make the product – so it leaves the company more room to for creativity. It doesn’t contain any unnecessary information.

Contractual Brief A contractual brief is where a company is employed by a company and is given a set of guidelines to work to. These contracts usually contain legal constraints, and the company can be prosecuted if they do not meet the specific instructions.

Commissioned Brief A commissioned brief is where a large media company will employ other smaller media companies to produce the product for them. After the product is made, the larger media company might sell the product to another client and that client will then pay the company that made the product.

Cooperative Brief A cooperative brief is where 2 or more companies will both work on the brief together. If they disagree, then the brief can be negotiated