Tuscan tourism businesses innovation and sustainable developement The
Tuscan tourism businesses, innovation and sustainable developement
The main business associations in Tuscany over 75% of tourism tuscan businesses are associated
Developement of accomodation in Tuscany Fonte: Turismo & Toscana – la congiuntura 2009 – IRPET Giugno 2010
Contribution (in %) to regional GDP of the hotel and restaurant sector – year 2007
Contribution of the tourism sector to employment in Tuscany Employment in the tourism sector - Source: ISTAT research In Tuscany, in 2009, more than 6 employees out of 100 were employed by the tourism sector; more than the European (4 out of 100) and national (5 out of 100) average. In absolute terms, this corresponds to approximately 99, 000 employees. Contribution to employment growth % Variations Source: ISTAT research In the last five years (2004 -2009) approximately 82, 000 jobs were created in Tuscany, and one/third of these (26, 000) was generated by the tourist sector.
The role of business associations for competitiveness • Sustaining tourism SMEs in the construction of networks for the enhancement of tourist destinations • Sustaining tourism SMEs to continuously improve the quality of services • Sustaining tourism SMEs to improve collaboration with local public authorities
The role of business associations within NECSTou. R • Experts nominated by the sector’s trade associations participate in the steering committees of the OTDs (tourist destinations implementing the NECSTou. R model) • SMEs capacity building and active promotion of the birth of innovation-oriented tourist enterprises clusters in the tourist destinations
The priorities for next year's work • Start the regional Control room, with public authorities and business associations, to define the government's strategy of innovation, sustainable development and promotion of Tuscany tourist offer • Start concrete collaboration between business associations and the OTD (observers tourist destination) • Provide technical assistance to touristic companies wishing to use the Tuscan tourist portal services www. turismo. intoscana. it
Two deal with emergencies 1) We can no longer postpone the solution of the bathing industry problems: a) State fees b) Closing EU infringement c) Certain standards for the renewal of state concessions d) Clear criteria for the public notice e) Clear criteria for determining compensation few days ago we presented our proposals to the Minister Fitto, to address and solve these problems
Two deal with emergencies 2) It is essential to maintain the professionalism and knowledge of tourist guides in relation to identity and territorial enormous wealth of cultural heritage of our region
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